Effects of Optimistic Bias in Risk Perception of COVID 19 on Tourism Intentions of Potential Tourists : Focusing on Moderating effects of Optimistic Bias

2021 ◽  
Vol 25 (3) ◽  
pp. 523-542
Author(s):  
Seunga Cho ◽  
2019 ◽  
Vol 41 (6) ◽  
pp. 732-760 ◽  
Author(s):  
Guanxiong Huang ◽  
Kang Li ◽  
Hairong Li

Using an online between-subject experiment, this study tested the effects of message framing (gain vs. loss), reference point (self vs. other), and modality (text vs. infographics) in the scenario of recycling promotion. The findings identified that modality determines under what circumstances message strategies make a difference in risk perception and optimistic bias. In particular, only when paired with infographics and other-referencing point are loss-framed messages more effective than gain-framed messages in increasing risk perception and reducing the self-other gap in perceived benefits. Moreover, risk perception variables and the self-other risk perceptual gap were significant predictors of promoted behavioral intentions.


2019 ◽  
Vol 38 (5) ◽  
pp. 528-536
Author(s):  
Ruishi Si ◽  
Meizhi Wang ◽  
Qian Lu ◽  
Shuxia Zhang

Carcass waste recycling exerts an important influence on preventing epidemic diseases, improving the ecological environment, and promoting sustainable development of the livestock industry although it has rarely aroused widespread attention throughout the world. Based on the data of 470 households engaged in breeding pigs in Hebei, Henan, and Hubei, China, and considering dead pigs as an example, this study employed the Double Hurdle model to assess impact of risk perception on household dead pig recycling behaviour and further tested the moderating effects of environmental regulation on the impact of risk perception on household dead pig recycling behaviour. The results show that: (1) Risk perception has a positive and significant influence on household dead pig recycling behaviour; however, this influence is mainly caused by households’ production and public health safety risk perceptions. Food and ecological safety risk perceptions have no significant influence on household dead pig recycling behaviour. (2) Environmental regulation has enhanced moderating effects on the impact of risk perception on household dead pig recycling behaviour, but the moderating effects mainly arose from imperative, guiding, and voluntary regulations. A moderating effect of incentive regulation is not obvious. (3) The moderating effects of environmental regulations present strong heterogeneity when different breeding scales and recycling technical attributes are considered. Finally, some policy implications, such as improving households’ risk perception level, enhancing environmental regulation intensity, and classifying to formulate measures, are proposed.


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