Advertising Research
Latest Publications

TOTAL DOCUMENTS

160
(FIVE YEARS 23)

H-INDEX

2
(FIVE YEARS 0)

Published By Korean Association For Advertising And Public Relations

1227-8181
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Factors Affecting Animosity and Avoidance of Online Article-type

2021 ◽  
Vol 131 ◽  
pp. 44-64
Author(s):  
Hojin CHOI ◽  
Yeon Jun LEE ◽  
Jong Woo JUN
Keyword(s):  
Factors Affecting ◽  
Article Type

The Differences in Policy Communication by the Types of Public Policy and National Government Agencies

2021 ◽  
Vol 131 ◽  
pp. 5-43
Author(s):  
Jongmin Park ◽  
Taewoo Nam ◽  
Seyoung Lee ◽  
Manhyeok Cho
Keyword(s):  
Public Policy ◽  
National Government ◽  
Government Agencies ◽  
Policy Communication

Effects of Corporate Social Advocacy

2021 ◽  
Vol 131 ◽  
pp. 65-109
Author(s):  
Sooyoung Cho ◽  
Byeol Shin
Keyword(s):  
Social Advocacy ◽  
Corporate Social

Factors Influencing the Boycott Intention of Japanese Products and Japanese Content Products

2021 ◽  
Vol 130 ◽  
pp. 106-133
Author(s):  
Mi Won Woo ◽  
Jong Yoon Lee ◽  
Jong Woo JUN
Keyword(s):  
Factors Influencing

Exploring the Narrative Persuasion on the Story Plot : Focusing on the Plot-twist Advertising

2021 ◽  
Vol 130 ◽  
pp. 75-105
Author(s):  
Chang Min Sung ◽  
Hee Jin Kim
Keyword(s):  
Narrative Persuasion

Effects of Femvertising in Korea : How Young Female Consumers Respond to Female Empowerment Ads

2021 ◽  
Vol 130 ◽  
pp. 167-188
Author(s):  
Namhyun Um
Keyword(s):  
Young Female ◽  
Female Empowerment ◽  
Female Consumers

The Persuasive Effects of Regulation Motivation, Regulatory Focused Message, and Model Type in Cosmetic Advertising

2021 ◽  
Vol 130 ◽  
pp. 134-166
Author(s):  
Zhou Fanglei ◽  
Sungwook Hwang ◽  
Seunghwa Kang
Keyword(s):  
Model Type
Load More ...
Sign in / Sign up

Export Citation Format

Share Document