The chapter proposes a complex model for companies to enhance their value offering, through optimization of services, value co-creation, and addressing sustainability issues. It investigates different approaches of service science and services to improve business models toward more sustainable practices. Different knowledge flows between various products, service providers, and final clients, aiming to improve client satisfaction, product use, and that result in better value for the customer will be identified. Increasing knowledge and services within material products means adding more value for customers and limiting resource use and disposal.
Introduction of Service Science for Sustainable Development