scholarly journals The Effect of Restaurant Selection Attributes on Eating Out Behavioral Intentions: Focusing on Moderating Effects of Health Value Recognition

2018 ◽  
Vol 24 (8) ◽  
pp. 92-101
Author(s):  
Jong Ho Lee
Keyword(s):  
Behavioral Intentions ◽  
Moderating Effects ◽  
Health Value ◽  
Eating Out

The role of customers’ motivations in the relationships between e-stimuli and behavioral intention on a bed and breakfast website

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Myunghee Mindy Jeon ◽  
Miyoung Jeong ◽  
Seonjeong Ally Lee
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Online Marketing ◽  
Equation Modeling ◽  
Flow Experience ◽  
Moderating Effects ◽  
Content Type ◽  
Bed And Breakfast ◽  
Hedonic Utilitarian ◽  
Flow Experiences

Purpose This study examined relationships among e-stimuli and customers’ behavioral intentions and identified whether customers’ hedonic or utilitarian orientation moderation effects of e-stimuli on a bed and breakfast (B&B) website’s flow experience. Design/methodology/approach The proposed hypotheses were tested by using structural equation modeling. Two group comparisons were conducted to test moderating effects in the relationships between stimuli and flow experience. Findings This study determined e-stimuli affected customers’ flow experiences and causal relationships among emotions, satisfaction and behavioral intentions. It also found moderating effects of hedonic/utilitarian motivation. Practical implications Findings from this study could help B&B operators develop online marketing strategies. Originality/value This study developed a framework of e-stimuli in a B&B website setting to address customers’ psychological behaviors to understand the practical needs of the B&B industry and customers’ expectations.

scholarly journals Moderating Effects of Financial Cognitive Abilities and Considerations on the Attitude–Intentions Nexus of Stock Market Participation

2022 ◽  
Vol 10 (1) ◽  
pp. 5
Author(s):  
Tahmina Akhter ◽  
Mohammad Enamul Hoque
Keyword(s):  
Stock Market ◽  
Financial Planning ◽  
Cognitive Abilities ◽  
Behavioral Intentions ◽  
Service Providers ◽  
Least Squares Method ◽  
Moderating Effects ◽  
Market Participation ◽  
Stock Market Participation ◽  
Intentions To Participate

This study aims to examine the determinants of investors’ behavioral intentions to participate in the stock market. In this attempt, this research investigated the direct and moderating effects of the financial cognitive abilities and the financial considerations on the nexus of attitudes and behavioral intentions of investors. Data for this study were collected from active and potential investors in the Dhaka Stock Exchange of Bangladesh using a structured questionnaire. The partial least squares method was used to examine the nature and extent of the relationships of investors’ behavioral intentions with their attitude, financial cognitive abilities, and financial considerations in making stock market investment-related decisions. The findings of this study suggest that investors’ attitudes, financial planning ability, and perceptions of financial risks and benefits are important factors that influence their decisions in stock market participation. Moreover, financial planning, financial satisfaction, and perceived financial risk moderate the nexus of attitude and behavioral intentions to participate in the stock market. This study, therefore, has significant implications for policymakers, stock market regulators, and financial service providers.

Taken for Suckers: Causal Attributions of the Consequences of Overcharging Sales Tax in Daily Deal Transactions

2021 ◽  
Author(s):  
Joseph Foy ◽  
Vijay Sampath ◽  
Rachel Raskin ◽  
Frimette Kass-Shraibman ◽  
Pradeep Gopalakrishna
Keyword(s):  
Behavioral Intentions ◽  
Sales Tax ◽  
Negative Consequences ◽  
Experimental Setting ◽  
Moderating Effects ◽  
Ethical Norm ◽  
Repurchase Intentions ◽  
Norm Violations ◽  
Lower Status ◽  
Attribution Theories

In an experimental setting, we examine consumer reactions in daily deal transactions when they are overcharged sales tax. The overcharges arise when the daily deal operators subsequently provide additional discounts to consumers unbeknownst to the merchants. Drawing on social status and attribution theories, we posit that consumers will ascribe causes for the overcharges to the merchants because of their lower status when compared to the higher status of the daily deal operators. We then examine the main and moderating effects of the overcharges on the behavioral intentions of consumers to repurchase from merchants. Merchants’ ability to verify correct sales prices, descriptive social norms, and the trust placed in tax accountants explain variations in repurchase intentions.  Overall, the results suggest that ethical norm violations by higher-status entities results in the transfer of negative consequences to lower-status entities.  Forensic accountants can be instrumental in helping businesses to understand these effects.

Testing moderating effects on the relationships among on-board cruise environment, satisfaction, perceived value and behavioral intentions

2020 ◽  
Vol 32 (2) ◽  
pp. 934-952 ◽  
Author(s):  
Francesco Calza ◽  
Margherita Pagliuca ◽  
Marcello Risitano ◽  
Annarita Sorrentino
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Group Analysis ◽  
Perceived Value ◽  
Equation Modeling ◽  
Value Proposition ◽  
Path Modeling ◽  
Moderating Effects ◽  
Content Type ◽  
Cruise Line

Purpose This study aims to investigate both the relationships among the on-board environment, overall satisfaction, perceived value and behavioral intentions and the moderating effects of gender, employment status, group composition and the propensity to stay on board in the context of cruise experience. Design/methodology/approach Relationships among constructs were tested on the basis of 417 surveys collected and analyzed with the structural equation modeling approach of partial least squares path modeling. A multi-group analysis was used to test the moderating effects. Findings The research findings suggest that on-board environment is a good predictor of behavioral intentions, but that the relationship is strongly mediated by satisfaction and perceived value. Moreover, the multi-group analysis of moderating effects indicated various differences that offer interesting insights for segmenting passengers; these insights have substantial implications for future studies and cruise line companies alike. Practical implications This study offers useful insights for managers who want to differentiate their value proposition with ship-centered elements. Originality/value This study contributes to the literature by providing a theoretical framework and empirical evidence for analyzing the role of the perceived on-board environment in passenger experience. From a managerial perspective, the moderating effects offer new insights for targeting and customizing the cruise experience value proposition.

scholarly journals COMPARATIVE ANALYSIS OF AMERICAN AND SPANISH CRUISE PASSENGERS' BEHAVIORAL INTENTIONS

2016 ◽  
Vol 56 (1) ◽  
pp. 87-100
Author(s):  
SANTIAGO FORGAS-COLL ◽  
RAMON PALAU-SAUMELL ◽  
JAVIER SÁNCHEZ-GARCÍA ◽  
FERNANDO J. GARRIGOS-SIMON
Keyword(s):  
Service Quality ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Moderating Effects ◽  
National Differences ◽  
Cruise Line ◽  
National Analysis ◽  
Emotional Value ◽  
Cross National

ABSTRACT Earlier studies of cross-national differences in consumer behavior in different consumption sectors have verified that cultural differences have a strong influence on consumers. Despite the importance of cross-national analysis, no studies in the literature examine the moderating effects of nationality on the construction of behavioral intentions and their antecedents among cruise line passengers. This study investigates the moderating effects of nationality on the relationships between perceived value, satisfaction, trust and behavioral intentions among Spanish and (U.S.) American passengers of cruise lines that use Barcelona as home port and port-of-call. A theoretical model was tested with a total of 968 surveys. Structural equation models (SEMs) were used, by means of a multigroup analysis. Results of this study indicated that Spaniards showed stronger relationships between trust and behavioral intentions, and between emotional value and satisfaction. Americans presented stronger relationships between service quality and satisfaction, and between service quality and behavioral intentions.

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