Gaining User Trust in Crowdsourcing Startup Using Desirability Business Model (Case Study at PT. Gojek in Surabaya)

This study aims to explore the strategy of gaining user trust in a crowdsourcing startup based on the Desirability Business Model. This study may uncover the user trust of crowdsourcing startup which may help startup enhancing engagement and participation from crowd. The difficulties in crowdsourcing is engage user to stay with application for a long time, so this study try to help startup finding indicators to gain user trust. This paper first propose a model to depict the effect of four parameter of Desirability Business Model with User Trust, which may influence Gojek users, then using Stratified Random Sampling Technique with a total sample of 97 people which are the subject is the society in Surabaya that in a month is at least 2 times and a maximum of more than 10 times using the Go Ride application on the Gojek company. The data collection used a questionnaire distributed through google form and social media such as Line and WhatsApp, while for the tabulation stage, it will be processed using Smart PLS-SEM. The results of this study show that of the four indicators in the Desirability Business Model variable only two indicators have a positive effect on user trust firstly, Value Proposition consisting of Performance, Design, Accessibility, Convenience, Risk Reduction, Cost Reduction and Newness then secondly, Channels consisting of Awareness, Evaluation, Purchase and After Sales. To gain user trust on the crowdsourcing startup, business owners can focus on two things firstly, provide beneficial value of the product or service offered to the user and secondly, design channel which can make business communicates with its users to convey a value proposition.

STRATEGI PEMASARAN BUAH NAGA DENGAN PENDEKATAN BUSINESS MODEL CANVAS (BMC) DI PT.TRISNA NAGA ASIH KABUPATEN SUBANG

Penelitian ini bertujuan untuk merumuskan dan menyusun ide perencanaan bisnis yaitu strategi pemasaran buah naga dengan pendekatan Business Model Canvas (BMC) di PT Trisna Naga Asih, yang ditinjau berdasarkan 9 elemen Business Model Canvas. Jenis penelitian yang digunakan adalah penelitian deksriptif kualitatif dan kuantitatif. Data primer dan data sekunder yang diperlukan, dikumpulkan dengan teknik wawancara dan pencatatan. Hasil penelitian memberikan gambaran tentang kondisi bisnis PT Trisna Naga Asih saat ini dan beberapa rekomendasi yang disarankan dilihat dari perubahan 9 elemen yang terjadi Customer segments berupa perluasan pasar pada konsumen Jawa Barat, dengan menambahkan media website dalam proses kegiatan pemasaran pada Key Acitvites, penggunaan media sosial dan website pada Channels, mempermudah konsumen dalam mengakses informasi dan promosi produk pada Value Proposition, bertambahnya wadah untuk memberi infomasi dan promosi pada Customer Relationships, penambahan tenaga kerja pada Key Resources, penambahan serta peningkatan mitra pada Key Partenrships, peningkatan penjualan komoditas buah naga merah dan buah naga kuning pada Revenue Streams, adanya pembukuan keuangan yang digunakan yaitu analisis laba rugi dan R/C Ratio pada Cost Structure.

Praktik Model Bisnis Berkelanjutan pada Komunitas UMKM di Yogyakarta

Each business requires an effort to start thinking towards the sustainability of their business. Most businesses have a primary goal to take advantage, but now, they must turn to comprehensive thinking about other aspects beyond profit, namely people and planet. Profit, people and planet are often called tripple bottom line. Reinforcement the aspects of value proposition, value creation, and value capture, MSMEs in Indonesia will survive long-term. The study was conducted at the MSME community in Yogyakarta namely Pasar Kamisan, Pasar Moncer and Pasar Mustokoweni. We interview the main manager and community members. To support qualitative data, researchers conducted a survey to see the alignment of community missions with those of community members. As a result, members have felt that community managers have a strong commitment to support them in achieving a sustainable business model. However, in implementing this sustainable business model it is not easy. Various challenges faced by community managers as well as members.

Strategi Bisnis Business Model Canvas pada Bumdes-Mart Berkah

The purpose of this study was to see modern market development with the Franchise concept and in collaboration with third parties opens a partnership space in the management of Village Business Stores carried out by BUMDes managers. This study aims to analyze the implementation of the business strategy developed by BUMDes-Mart Berkah Jatimulyo Village, Pegajahan District, Serdang Bedagai Regency, using the business model canvas as a tool to identify existing business models. This research uses descriptive qualitative research methods, data collection techniques by conducting literature studies and research in the field. Data analysis was carried out by collecting data, reducing data, presenting data and drawing conclusions. The results obtained are in the form of a description of the nine elements in the business model consisting of customer segments, value proposition, customer relationships, customer segments, channels, revenue streams, cost structure, key activities, key resources, key partners. This business model will find out the weaknesses and strengths of a business that is being run and to find out what strategies can be implemented in the future. In addition to these aspects, the findings in this study are that there are factors that influence the business model canvas on BUMDes-Mart, namely in terms of market and financial segments.

Comparative performance analysis of the marina and charter service industries in Croatia

Marina and charter industry represent the two basic segments of nautical tourism sector, one of the key elements of tourism development in the countries of the Mediterranean circle. With the advent of ever more ambiguous business environment driven by global health hazards, the emergence of next technological revolution and global competition, insight into the antecedents of competitiveness of companies in the nautical tourism sector in an important topic for organizations who want to survive and grow. The goal of this paper is comparison of the fundamental features of these two interconnected industries. The marina industry, observed through the financial indicators, shows attractiveness and stability. Regardless of the marina category, the success of its operations proved to be stable even in crisis market conditions. On the other hand, the charter industry, that complements the value proposition of the marina industry, shows lower level of robustness in times of crisis. The contribution of the paper is twofold. Firstly, for the purpose of the comparison of these two industries we present their basic indicators, and argue that the dynamic connection of the charter and marina industries opens possibilities to achieve higher level of competitiveness in both businesses. Also, since the available data on both industries is scarce, the paper introduces a system of data estimates, as well as system of experiential forecasting which can be used in different markets where similar limitations can be observed.

Promoting Students' Soft Skills in a Telecommunication Engineering Course with an Elevator Pitch Activity

An elevator pitch is a short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition. The name comes from the idea that it should be possible to deliver the sum-mary within the time span of an elevator ride, so anywhere between 30 sec-onds and 2 minutes, which means the key points need to get across quickly. In this particular educational context, technical students have been encour-aged to defend, under the typical rules of the elevator pitch, the knowledge acquired during the semester in a specific subject. This contribution focuses on the classroom experience and how the transversality of the activity can help students to strive and think in a different way than they are used to in the classroom of a technical career.

Research on the Impact of High-End Ev Sales Business Model on Brand Competitiveness

Electric vehicles have many advantages compared with traditional fuel vehicles, whereas the immaturity of technologies and high manufacturing cost make it difficult for EV brands to be promoted in traditional business models. Thus, auto-mobile companies started to establish high-end sales business model to promote the brand. This paper studies the influential mechanism of high-end EV sales business model on brand competitiveness and the mediation effect between high-end EV sales business model and brand competitiveness. A total of 624 consumers’ survey data were collected and the structural equation model (SEM) was analyzed to test the hypotheses by using a scale made up of indicators referring to high-end EV sales business model, brand competitiveness and customer perceived value. This paper contributes to the sustainable innovation literature by exploring the psychological perception of customer perceived value in strengthening brand competitiveness. The results show that both the value proposition and value creation of high-end EV sales business model have significant positive impacts on brand competitiveness. Moreover, customer perceived value fully mediates the relationships between the value proposition of high-end EV sales business model and brand competitiveness and between the value creation and brand competitiveness. Customer perceived value cannot mediate the relationship between the value capture of high-end EV sales business model and brand competitiveness. Our insights contribute to the business model research area from a customer-centric perspective.