Teaching Horticultural Marketing to Undergraduate Students

Most horticultural students at Fort Valley State College (1890 land grant college) have little or no background in aspects of horticultural marketing. We offer a course in Marketing Technology to address this lack of background in horticultural marketing. In this course, students learn how to obtain a business license and a tax number. The significance of financial planning is stressed through practice. Students learn the strategies involved in merchandising and pricing, the proper display techniques, and the importance of advertising. Field-trips to local horticultural businesses allow for students to interact with professionals in horticulture. Students are required to do reports on each field-trip taken in the course.

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Computer Experiences, Self-Efficacy, And Knowledge Of Undergraduate Students Entering A Land-Grant College Of Agriculture By Year And Gender

Journal of Agricultural Education ◽

10.5032/jae.2004.03053 ◽

2004 ◽

Vol 45 (3) ◽

pp. 53-64 ◽

Cited By ~ 5

Author(s):

Donald M. Johnson ◽

George W. Wardlow

Keyword(s):

Undergraduate Students ◽

Self Efficacy ◽

Land Grant ◽

College Of Agriculture ◽

Land Grant College ◽

And Gender

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An Analysis on the Effect of a Field Trip Using Outside-School Creative Activity Resources: Focusing on Village-Based Project Field Trips

Journal of the Association of Korean Geographers ◽

10.25202/jakg.5.2.2 ◽

2016 ◽

Vol 5 (2) ◽

pp. 99-106

Author(s):

Du Hyun Lee

Keyword(s):

Field Trip ◽

Field Trips ◽

Creative Activity

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New Hampshire's University: The Story of a New England Land Grant College

The New England Quarterly ◽

10.2307/364518 ◽

1976 ◽

Vol 49 (2) ◽

pp. 325

Author(s):

Laurel Ulrich ◽

Everett B. Sackett

Keyword(s):

New England ◽

Land Grant ◽

Land Grant College

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Discourse Markers in Journalism: A Case in Compostela Valley State College-Maragusan

SSRN Electronic Journal ◽

10.2139/ssrn.3953929 ◽

2021 ◽

Author(s):

Kethelle Sajonia ◽

Kei Inansugan ◽

Nelson Pastolero

Keyword(s):

Discourse Markers ◽

State College ◽

Valley State College

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Peter Ramus. The Logike of The Most Excellent Philosopher P. Ramus Martyr. Tr. Roland Macllmaine (1574). Ed. Catherine M. Dunn. Renaissance Editions. Northridge, Calif.: San Fernando Valley State College, 1969. xxiv + 96 pp. $5 paperbound; $7 hardbound.

Renaissance Quarterly ◽

10.2307/2859359 ◽

1971 ◽

Vol 24 (1) ◽

pp. 87-90

Author(s):

Walter J. Ong

Keyword(s):

State College ◽

Valley State College ◽

San Fernando ◽

San Fernando Valley

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A field trip by undergraduate students from the accounting program at Universitas Sriwijaya to PT. Semen Baturaja to understand management accounting

Enhancing Business Stability Through Collaboration ◽

10.1201/9781315165417-7 ◽

2017 ◽

pp. 77-83

Author(s):

L.L. Fuadah ◽

K. Dewi

Keyword(s):

Undergraduate Students ◽

Management Accounting ◽

Field Trip

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“An Elephant In The Hands of the State” * : Creating the Texas Land-Grant College

The Land-Grant Colleges And The Reshaping of American Higher Education ◽

10.4324/9781315132860-7 ◽

2017 ◽

pp. 131-154

Author(s):

Susan R. Richardson

Keyword(s):

The State ◽

Land Grant ◽

Land Grant College

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The Story of Ice

Cases on Smart Learning Environments - Advances in Educational Technologies and Instructional Design ◽

10.4018/978-1-5225-6136-1.ch001 ◽

2019 ◽

pp. 1-16 ◽

Cited By ~ 3

Author(s):

Joseph A. Gutierrez ◽

Natalie Bursztyn

Keyword(s):

Climate Change ◽

Modern Technology ◽

Field Trip ◽

Field Trips ◽

Virtual Field Trips ◽

Geologic History ◽

Traditional Lectures ◽

Virtual Field ◽

History Of ◽

Actual Field

Increasing enrollment and costs in introductory geoscience classes are making the logistics of organizing on-location field trips challenging; but with modern technology, virtual field trips (VFTs) can provide a proxy. Students entering college today are digital natives with short attention spans, suggesting they would find a VFT appealing and easy to navigate. While not a replacement for an actual field trip, VTFs offer interactive alternatives to traditional lectures, and several have been successful in engaging and educating students. This proposed VFT utilizes the iconic geology of Yosemite National Park to teach the effects of climate change at geologic and anthropogenic timescales. The story is told along Yosemite's four roads and is designed for use as a roadside geology accompaniment in the park, or as a standalone interactive tool in the classroom. VFT stops narrate the geologic history of the area and use photos with illustrated overlays to further describe concepts.

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