Operationalizing Customer Based Brand Equity Construct Based Upon Personality Psychology Perspective

2009 ◽  
Author(s):  
Abhilash Ponnam
Author(s):  
Dave Miranda

For centuries, and across cultures, people have wondered what kind of relationship there is between music and human nature. A personality psychology perspective may address this fundamental question on music by considering that personality traits are dispositions that constitute part of human nature. Hence, the classic question about how music is associated with human nature may at least in part be answered by examining if and how personality traits and music are interrelated. The objective of this chapter is to review the recent literature on personality traits and music in adolescence, with an eye on wellbeing. The first part discusses possible interrelations between personality traits and music listening. The second part considers putative relationships between personality traits and music making. Research directions are briefly outlined.


2002 ◽  
Vol 24 (1) ◽  
pp. 144-153 ◽  
Author(s):  
Vassilis Saroglou

Religion and specific religious dimensions have been hypothesized to reflect and have an effect on sense of humor, especially from a personality psychology perspective. Some empirical evidence tends to confirm this hypothesis, at least when behavioral (spontaneous humor creation) measure but not questionnaires are used. However, sense of humor is not restricted to humor creation, but includes other components such as humor appreciation. In the present study (based on pencil evaluation of humorous stimuli by 118 participants), as hypothesized, religious fundamentalism and orthodoxy were found to be negatively related to humor appreciation in general and to appreciation of incongruity-resolution and nonsense humor in particular, whereas religious historical relativism was positively related to appreciation of nonsense (= unresolved incongruity) humor. However, religiosity was unrelated to humor appreciation and no religious dimension predicted low appreciation of sexual humor.


2012 ◽  
Vol 43 (4) ◽  
pp. 232-242 ◽  
Author(s):  
Phia S. Salter ◽  
Glenn Adams

Inspired by “Mother or Wife” African dilemma tales, the present research utilizes a cultural psychology perspective to explore the dynamic, mutual constitution of personal relationship tendencies and cultural-ecological affordances for neoliberal subjectivity and abstracted independence. We administered a resource allocation task in Ghana and the United States to assess the prioritization of conjugal/nuclear relationships over consanguine/kin relationships along three dimensions of sociocultural variation: nation (American and Ghanaian), residence (urban and rural), and church membership (Pentecostal Charismatic and Traditional Western Mission). Results show that tendencies to prioritize nuclear over kin relationships – especially spouses over parents – were greater among participants in the first compared to the second of each pair. Discussion considers issues for a cultural psychology of cultural dynamics.


2007 ◽  
Vol 62 (9) ◽  
pp. 1073-1074 ◽  
Author(s):  
Kennon M. Sheldon ◽  
Melanie S. Sheldon ◽  
Charles P. Nichols

2007 ◽  
Vol 62 (1) ◽  
pp. 60-61 ◽  
Author(s):  
Dan P. McAdams

1996 ◽  
Vol 41 (12) ◽  
pp. 1180-1182
Author(s):  
Robert Hogan

1994 ◽  
Vol 39 (1) ◽  
pp. 99-99
Author(s):  
Terri Gullickson ◽  
Pamela Ramser
Keyword(s):  

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