Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

2014 ◽  
Author(s):  
Vinod Venkatraman ◽  
Angelika Dimoka ◽  
Paul A. Pavlou ◽  
Khoi Vo ◽  
William Hampton ◽  
...  
Keyword(s):  
Market Response ◽  
Response Modeling

Leveraging Trends in Online Searches for Product Features in Market Response Modeling

2015 ◽  
Vol 79 (1) ◽  
pp. 29-43 ◽  
Author(s):  
Rex Yuxing Du ◽  
Ye Hu ◽  
Sina Damangir
Keyword(s):  
Market Response ◽  
Product Features ◽  
Online Searches ◽  
Response Modeling

Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

2015 ◽  
Vol 52 (4) ◽  
pp. 436-452 ◽  
Author(s):  
Vinod Venkatraman ◽  
Angelika Dimoka ◽  
Paul A. Pavlou ◽  
Khoi Vo ◽  
William Hampton ◽  
...  
Keyword(s):  
Market Response ◽  
Response Modeling

Item response modeling of longitudinal personality data

2004 ◽  
Author(s):  
Kate E. Walton ◽  
Brent W. Roberts ◽  
Avshalom Caspi ◽  
Terrie E. Moffitt
Keyword(s):  
Item Response ◽  
Item Response Modeling ◽  
Response Modeling

The Determinants of Merger Withdrawals’ Abnormal Returns in The Australian Market

2015 ◽  
pp. 89-110 ◽  
Author(s):  
Thuy Nguyen Thu ◽  
Giang Dao Thi Thu ◽  
Hoang Truong Huy
Keyword(s):  
Financial Crisis ◽  
Event Study ◽  
Abnormal Returns ◽  
Market Response ◽  
Crisis Period ◽  
Valuation Effects ◽  
Event Study Method ◽  
Private And Public ◽  
Method Of Payment ◽  
The Impact

This paper examines the abnormal returns in merger withdrawals in Australia, especially distinguishing the market response between private and public targets. We also study the determinants of those abnormal returns, including the method of payment and the impact of financial crisis periods. Using the event study method, we document that in the Australian context, the announced withdrawal of mergers involving private targets creates significantly negative valuation effects in comparison with the valuation effects in withdrawal of mergers involving public targets. We also find that a financial crisis period strongly affects abnormal returns of merger withdrawals. However, the method of payment does not have any impact on the abnormal returns.

Modeling Market Response: Trends and Developments

Marketing ZFP ◽  
2010 ◽  
Vol 32 (JRM 1) ◽  
pp. 71-80
Author(s):  
Peter Leeflang ◽  
Auke Hunnemann
Keyword(s):  
Market Response
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