Southwest Airlines, MCI, and Now Uber: Lessons for Managing Competitive Entry into Taxi Markets

Since Southwest Airlines' disruptive innovation was introduced, low-cost carriers (LCCs) have had a prominent impact on the aviation industry. Therefore, considerable attention has been paid to the LCC model. However, it is still not clear whether it is a successful disruptive innovation, or what factors and differentiation points for successful LCC service exist from the passengers' perspective. As this study's methodology, quantitative and qualitative content analyses are conducted using the word-of-mouth data of 1,854 passengers of 20 airlines. This study found that the LCC model is perceived as a successful disruptive innovation from the passengers' point of view. For successful LCC service, LC airlines should offer higher quality services than passengers' expectations using basic service elements. Also, good staff characteristics, leaving a professional impression, and providing good optional services could play a role as differentiation tools.

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Employees first, customers second and shareholders third? Towards a modern HR philosophy

Human Resource Management International Digest ◽

10.1108/hrmid-02-2017-0023 ◽

2017 ◽

Vol 25 (6) ◽

pp. 6-9 ◽

Cited By ~ 1

Author(s):

M.S. Rao

Keyword(s):

Social Implications ◽

Content Type ◽

Organizational Goals ◽

True Value ◽

The Social ◽

Global Companies ◽

Brand Ambassadors ◽

Southwest Airlines ◽

Goals And Objectives ◽

Whole Foods

Purpose The purpose of this research paper is to place an emphasis on the philosophy of “employees first, customers second, and shareholders third”. Design/methodology/approach It outlines the advantages of this philosophy and illustrates with examples of global companies including Google, Virgin, Alibaba, Facebook, LinkedIn, FedEx Corporation, Southwest Airlines, Whole Foods, and Costco. Findings It concludes to treat your employees as assets and convert them into your brand ambassadors to accomplish organizational goals and objectives. Practical implications These strategies can be applied in any industry and in any size of organization. Social implications The social implications of this research suggests that leaders can achieve organizational excellence and effectiveness by adopting these strategies. Originality/value It substantiates that employees are the true value creators for any organization. It explores soft leadership and elaborates the changing mindsets of the employees globally. It enlightens to treat people as people and partners, not as workers.

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Time-Series Statistical Model for Forecasting Revenue and Risk Management

Journal of Student Research ◽

10.47611/jsrhs.v10i3.2050 ◽

2021 ◽

Vol 10 (3) ◽

Author(s):

Mihir Kelkar ◽

Cosmin Borsa ◽

Lina Kim

Keyword(s):

Time Series ◽

Low Cost ◽

Moving Average ◽

Business Strategies ◽

Annual Reports ◽

Fiscal Year ◽

Sarima Model ◽

Autoregressive Integrated Moving Average ◽

Low Cost Carrier ◽

Southwest Airlines

Following a Low-Cost Carrier (LCC) model, Southwest Airlines has consistently demonstrated growing annual revenues up until the start of the COVID-19 pandemic. Southwest’s quarterly revenue shows that there exists a strong seasonal component with the revenue in the first quarter of the fiscal year (September) significantly higher than other quarters. Using the quarterly revenue data we constructed a time-series model: a seasonal autoregressive integrated moving average (SARIMA) model to forecast Southwest’s revenue over 2020. We then performed a cost and solvency risk analysis using the company’s financial results from its annual reports to analyze Southwest’s financial performance due to COVID-19, and proposed business strategies to keep Southwest financially stable.

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