The Role of Retail Competition, Demographics and Account Retail Strategy as Drivers of Promotional Sensitivity

Private labels are important contributors in a retail strategy, especially when the industry starts maturing and competition starts intensifying. While modern trade penetration in India is still low, the proportionate private label growth is much higher owing to a new generation of shoppers that is open to trying out new products and brands. It is thus important to understand the private label motivators in India and also to understand the role of product category in the private label decision. This particular study aims at these two objectives in the Indian context.

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The role of warehouse club membership fee in retail competition

Journal of Retailing ◽

10.1016/j.jretai.2006.04.001 ◽

2007 ◽

Vol 83 (2) ◽

pp. 171-181 ◽

Cited By ~ 11

Author(s):

Sang-Hoon Kim ◽

S. Chan Choi

Keyword(s):

Retail Competition ◽

Club Membership

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DIGITAL TRANSFORMATION OF CAR DEALERSHIP BUSINESS IN CONDITIONS OF THE CRISIS CAUSED BY COVID-19

The National Transport University Bulletin ◽

10.33744/2308-6645-2021-2-49-198-214 ◽

2021 ◽

Vol 49 (2) ◽

pp. 198-214

Author(s):

Cherviakova V ◽

Keyword(s):

Consumer Preferences ◽

Autonomous Driving ◽

Digital Transformation ◽

Strategy Formation ◽

Automotive Market ◽

Sales Channels ◽

Online Sales ◽

Retail Strategy ◽

Object Of Study

The article is devoted to the study of the process of formation of the car retail strategy in the conditions of digital transformation and challenges caused by COVID-19. Object of study - digital transformation of car dealership business in conditions of COVID-19. Purpose - to investigate the process of car retail strategy formation in conditions of digital transformation and challenges caused by COVID-19. Methods of research - analysis, synthesis, generalization, systematization, graphic. The article examines how the change in consumer preferences, digitalization, and ACES trends (autonomous driving, connectivity, the electrification of vehicles, and shared mobility) cause the transformation of car retail. The current situation with COVID-19 is accelerating the introduction of digital car purchase models and the development of online sales channels. The essence of modern trends of the car retail market and their consequences for car manufacturers, dealers, and clients have been analyzed. Five archetypes of future retail strategies in the automotive market have been identified, with their characteristics, prerequisites, and implications for automakers, dealers, and customers. The state and prospects of the automotive market of Ukraine have been investigated. It was concluded that the role of official dealerships in vehicle trade, maintenance, and repair will gradually decrease. A number of measures were proposed to ensure the survival of dealerships in Ukraine. KEY WORDS: DIGITAL TRANSFORMATION, DIGITALIZATION. CAR DEALERSHIP BUSINESS, RETAIL STRATEGY, BUSINESS MODEL, COVID-19.

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The Strategic Role of Private Labels on Retail Competition

Bogazici Journal ◽

10.21773/boun.26.1.1 ◽

2012 ◽

Vol 26 (1) ◽

pp. 1-25

Author(s):

M. Tolga Akçura ◽

Ram Bezawada ◽

Ajay Kalra

Keyword(s):

Retail Competition ◽

Private Labels ◽

Strategic Role

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Private Label Motivators and Product Category Association: An Empirical Study

Ushus - Journal of Business Management ◽

10.12725/ujbm.33.4 ◽

2015 ◽

Vol 14 (4) ◽

pp. 47-60 ◽

Cited By ~ 1

Author(s):

Dr. Ritu Srivastava

Keyword(s):

Empirical Study ◽

New Products ◽

Product Category ◽

Private Label ◽

Purchase Decision ◽

Indian Context ◽

Retail Strategy ◽

New Generation ◽

Label Strategy

Abstract Private labels are important contributors in a retail strategy, especially when the industry starts maturing and competition starts intensifying. While modern trade penetration in India is still low, the proportionate private label growth is much higher owing to a new generation of shoppers that is open to trying out new products and brands.It is thus important to understand the private label motivators in India and also to understand the role of product category in the private label decision. This particular study aims at these two objectives in the Indian context. The findings of the study indicate that product category does have an intervening role in the customer’s private label purchase decision. The implications need to be assessed and incorporated in the private label strategy of the retailers.

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