Quantitative Marketing and Economics
Latest Publications

TOTAL DOCUMENTS

262

(FIVE YEARS 31)

H-INDEX

41

(FIVE YEARS 1)

Published By Springer-Verlag

1573-711x, 1570-7156

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Leveraging loyalty programs using competitor based targeting

Quantitative Marketing and Economics ◽

10.1007/s11129-021-09237-y ◽

2022 ◽

Author(s):

Wayne Taylor ◽

Brett Hollenbeck

Keyword(s):

Loyalty Programs

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Correction to: Counterfactual inference for consumer choice across many product categories

Quantitative Marketing and Economics ◽

10.1007/s11129-021-09245-y ◽

2021 ◽

Author(s):

Robert Donnelly ◽

Francisco J. R. Ruiz ◽

David Blei ◽

Susan Athey

Keyword(s):

Consumer Choice ◽

Product Categories

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Comments on “Counterfactual Inference for Consumer Choice Across Many Product Categories”

Quantitative Marketing and Economics ◽

10.1007/s11129-021-09243-0 ◽

2021 ◽

Author(s):

Pradeep K. Chintagunta

Keyword(s):

Consumer Choice ◽

Product Categories

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Counterfactual inference for consumer choice across many product categories

Quantitative Marketing and Economics ◽

10.1007/s11129-021-09241-2 ◽

2021 ◽

Author(s):

Robert Donnelly ◽

Francisco J.R. Ruiz ◽

David Blei ◽

Susan Athey

Keyword(s):

Consumer Choice ◽

Product Categories

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Keywords, limited consideration, and organic product listings

Quantitative Marketing and Economics ◽

10.1007/s11129-021-09240-3 ◽

2021 ◽

Author(s):

Peter Landry

Keyword(s):

Organic Product

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Prices and promotions in U.S. retail markets

Quantitative Marketing and Economics ◽

10.1007/s11129-021-09238-x ◽

2021 ◽

Author(s):

Günter J. Hitsch ◽

Ali Hortaçsu ◽

Xiliang Lin

Keyword(s):

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Estimating expectations-based reference-price effects in the used-car retail market

Quantitative Marketing and Economics ◽

10.1007/s11129-021-09239-w ◽

2021 ◽

Author(s):

Guofang Huang ◽

Haiyan Liu

Keyword(s):

Reference Price ◽

Retail Market ◽

Price Effects ◽

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Asymmetric cost pass-through and consumer search: empirical evidence from online platforms

Quantitative Marketing and Economics ◽

10.1007/s11129-021-09233-2 ◽

2021 ◽

Author(s):

Sven Heim

Keyword(s):

Empirical Evidence ◽

Consumer Search ◽

Online Platforms ◽

Asymmetric Cost ◽

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Are e-books a different channel? Multichannel management of digital products

Quantitative Marketing and Economics ◽

10.1007/s11129-021-09235-0 ◽

2021 ◽

Author(s):

Hui Li

Keyword(s):

Digital Products

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Geography as branding: Descriptive evidence from Taobao

Quantitative Marketing and Economics ◽

10.1007/s11129-020-09232-9 ◽

2021 ◽

Vol 19 (1) ◽

pp. 53-92

Author(s):

Pradeep K. Chintagunta ◽

Junhong Chu

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