Use of Digital Marketing Communication Strategies in the Promotion of Private Higher Education in Sub-Saharan Africa, Case Applicable to Selected Private Universities in Nigeria

2019 ◽  
Author(s):  
Omolola Oluwasola
2017 ◽  
pp. 19-21 ◽  
Author(s):  
Wondwosen Tamrat ◽  
Daniel Levy

Ethiopia’s private higher education (PHE) sector is the largest or second largest in sub-Saharan Africa, however a mix of enabling and restrictive policies have let PHE play a limited role in key respects. This article surveys the current landscape and asks important questions regarding the future of PHE.


Author(s):  
Goolam Mohamedbhai

Most public higher education institutions in Africa, in response to historical conditions, have enrolled students in excess of their capacity, resulting in massification and negative consequences on educational quality. Increased enrolment has addressed issues of equity; but the equally important issue of ensuring equity in success for the enrolled students has received limited attention. Apparently graduation rates in higher education in Africa remain fairly low. Higher education institutions have taken several corrective measures to address the consequences of massification. Governments have also created new institutions and put quality assurance systems in place. There have also been continental responses. Sub-Saharan Africa has the lowest tertiary enrolment of any world region, a handicap in its development. It must also meet the demands of its rapidly increasing secondary school graduates. There is a compelling need to further increase tertiary enrolment, a situation that challenges both institutions and countries. The growth in private higher education, if regulated and quality-controlled, could relieve this pressure.  Pour des raisons historiques, la majorité des établissements d’enseignement supérieur d’Afrique admet plus d’étudiants qu’elle ne peut en accueillir. Ceci conduit à la massification de l’enseignement supérieur et a des conséquences négatives sur sa qualité. L’augmentation de la participation a permis de répondre à des problèmes d’équité, mais la tout aussi importante question de l’équité dans la réussite des étudiants admis a reçu une attention limitée. Le taux de réussite dans l’enseignement supérieur en Afrique reste faible. Les établissements d’enseignement supérieur ont mis en place plusieurs mesures visant à corriger les conséquences néfastes de la massification. Les gouvernements ont aussi créé de nouvelles institutions et mis en place des systèmes d’assurance qualité. Des réponses ont par ailleurs été proposées à l’échelle du continent. Cependant, l’Afrique sub-saharienne a le plus faible taux d’inscription dans l’enseignement supérieur du monde, un handicap pour son développement. Elle doit aussi répondre aux demandes d’une population de diplômés du secondaire qui augmente rapidement. Il est impossible de nier la nécessité d’augmenter les admissions dans l’enseignement supérieur, une situation qui pose des problèmes aussi bien aux établissements qu’aux nations. La croissance des établissements privés pourrait permettre de relâcher la pression, s’ils sont correctement régulés et contrôlés en termes de qualité.


2017 ◽  
pp. 19
Author(s):  
Wondwosen Tamrat ◽  
Daniel Levy

Ethiopia’s private higher education (PHE) sector is the largest or second largest in sub-Saharan Africa, however a mix of enabling and restrictive policies have let PHE play a limited role in key respects. This article surveys the current landscape and asks important questions regarding the future of PHE.


2011 ◽  
Vol 15 (5) ◽  
pp. 487-499 ◽  
Author(s):  
Grace Karram

Over the past decade, the largest growth in Sub-Saharan Africa’s private higher education has been among institutions with religious affiliations. This article examines the rise of private, religious higher education in Sub-Saharan Africa with international affiliations. Using an analysis of multiple stakeholders from the region and international community, the rationales and implications of religion higher education Africa are considered. Accreditation, quality assurance, funding, and development assistance are explored as key issues within African higher education. This article concludes with a discussion of the global divide between secular and religious ideologies and calls for more research into the impacts of religious higher education in Sub-Saharan Africa.


Author(s):  
Nasir Nasir

Education This study aimed to explore the strategy to maintain lecturers, particularly in private higher education. It is important because the growth of private universities makes qualified lecturers contested. Responding to that crisis, leaders imposed to construct a strategy to keep them. The required data were collected by interviewing selected respondents determined by the key informant. The instrument used in gathering data was a semi-structured interview. The data then analyzed with the inductive model by Miles, Huberman, & Saldana. The result of the study reveals that: higher education should respond to what is prompting lecturers to move. They must take responsibility for every lecturer resigning and to intervene immediately to find out the reasons that make the lecturer to resign. In terms of the strategy to counter the lecturer’s switch out, the researcher constructed a strategy to magnetize them to remain through concerning more seriously on some aspects, for instance: payment, leadership style, career development, conducive-work life, adequate well-resourced libraries, recognition, and workload. All these efforts addressed to motivate them in working then decide to remain in the institution. Lastly, the researcher also recommends to others to test the conclusion by applying a quantitative approach


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