scholarly journals European Business Schools: A content analysis of mission, vision and values

2021 ◽  
Author(s):  
Elena Borsetto
Keyword(s):  
Content Analysis ◽  
Business Schools ◽  
European Business

scholarly journals Mission Statements in FT Ranked European Business Schools – A Content Analysis

2020 ◽  
Vol XXIII (Issue 1) ◽  
pp. 639-649
Author(s):  
Grzegorz Mazurek ◽  
Pawel Korzynski ◽  
Anna Gorska ◽  
Anna Palyga
Keyword(s):  
Content Analysis ◽  
Business Schools ◽  
Mission Statements ◽  
European Business

scholarly journals Mission Statements in FT Ranked European Business Schools – A Content Analysis

2020 ◽  
Vol XXIII (Issue 1) ◽  
pp. 639-649
Author(s):  
Grzegorz Mazurek ◽  
Pawel Korzynski ◽  
Anna Gorska ◽  
Anna Palyga
Keyword(s):  
Content Analysis ◽  
Business Schools ◽  
Mission Statements ◽  
European Business

European Management and European Business Schools

2017 ◽  
pp. 211-225 ◽  
Author(s):  
Andreas Kaplan
Keyword(s):  
Business Schools ◽  
European Business

European Business Schools and Globalization

2014 ◽  
pp. 57-62 ◽  
Author(s):  
Lluis Pugès
Keyword(s):  
Business Schools ◽  
European Business

Going global: Rankings as rhetorical devices to construct an international field of management education

2011 ◽  
Vol 42 (2) ◽  
pp. 199-218 ◽  
Author(s):  
Linda Wedlin
Keyword(s):  
Institutional Theory ◽  
Management Education ◽  
Business Schools ◽  
Rhetorical Devices ◽  
European Business

Analysing the introduction of international rankings in the field of management education, this article aims to understand how and why rankings have proliferated and institutionalized and with what effects. Building on institutional theory, I propose that rankings function as rhetorical devices to construct legitimacy within the field, which actors use to attempt to shape and reform the field as it develops. Rhetorical devices shape meaning, as they are used to justify practices and procedures and shape the means of comparison and assessment. The rankings are used by European business schools to attempt to alter perceptions of the field and their own positions within it. The result of these processes is also, however, a preservation of status and the principles whereby status is formed in the field, primarily through the work of habitus. I discuss the implications of these findings for understanding rankings and for institutional theories of fields.

Business school as an initiator of the transformation to sustainability: A content analysis for business schools in PRME

2014 ◽  
Vol 4 (2) ◽  
pp. 137-152 ◽  
Author(s):  
Selin Köksal Araç ◽  
Canan Madran
Keyword(s):  
Content Analysis ◽  
Business School ◽  
Business Schools

European management and European business schools: Insights from the history of business schools

2014 ◽  
Vol 32 (4) ◽  
pp. 529-534 ◽  
Author(s):  
Andreas Kaplan
Keyword(s):  
Business Schools ◽  
History Of ◽  
European Business

Business Schools

2014 ◽  
pp. 124-149
Author(s):  
Volker Rundshagen
Keyword(s):  
Business Schools ◽  
The Other ◽  
Global Marketplace ◽  
Future Directions ◽  
Student Consumerism ◽  
External Pressures ◽  
Subsequent Discussion ◽  
European Business ◽  
The One ◽  
Higher Education Internationalization

This chapter offers a conceptual contribution to the debate of European business schools and their future directions within the context of higher education internationalization. On the one hand, European business schools represent a continuous success story in terms of enrolment figures and increasing visibility on international rankings. On the other hand, particularly driven by overarching competitiveness paradigms, they are on a path of conformity and obedience to external pressures, leading to dangerously homogenous institutions. Furthermore, they are losing their esteem within society and face increasing criticism in the wake of financial and social crises, as business school contributions have come under scrutiny. Four drivers of European business schools internationalization are identified: globalization, EU policy, rankings/accreditation, and student consumerism. Opportunities and risks arising from all four drivers are highlighted in this chapter, and the subsequent discussion outlines potential future pathways of a more beneficial internationalization that allows for new perspectives beyond apparent Americanization tendencies. It is argued that, despite manifold ambiguities associated with such concepts, through a strategic elaboration of a distinct European identity, business schools could better meet their responsibilities and also develop propositions that are competitive in the global marketplace as well as inspiring constituencies beyond this continent.

Online Communication of Brand Personality

2009 ◽  
Vol 35 (1) ◽  
pp. 47-64 ◽  
Author(s):  
Robert Ankomah Opoku ◽  
Albert Caruana ◽  
Leyland Pitt ◽  
Pierre Berthon ◽  
Asa Wahlstrom ◽  
...  
Keyword(s):  
Content Analysis ◽  
Correspondence Analysis ◽  
Business Schools ◽  
Brand Personality ◽  
Online Communication ◽  
Full Time ◽  
Mba Programs ◽  
Personality Dimensions ◽  
Corporate Brands

Brand personality has often been considered from the perspective of products, corporate brands or countries, but rarely among service offerings. Moreover, there remains the consideration of how these entities are communicated online. This article explores the brand personality dimensions that business schools communicate and whether they differ in putting across clear and distinctive brand personalities in cyberspace. Three clusters from the Financial Times’ top 100 full-time global MBA programs in 2005 are used to undertake a combination of computerised content and correspondence analyses. The content analysis was structured using Aaker's Rve-dimensional framework whilst the positioning maps were produced by examining the data using correspondence analysis. Results indicate that some schools have clear brand personalities while others fail to communicate their brand personalities in a distinct way. This study also illustrates a powerful, but simple and relatively inexpensive way for organisations and brand researchers to study the brand personalities actually being communicated.

An Agreement Between the Libraries of European Business Schools for the Exchange of Documents

1992 ◽  
Vol 7 (1) ◽  
pp. 121-125
Author(s):  
Louis d'Arras d'Haudrecy
Keyword(s):  
Business Schools ◽  
European Business
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