Review of the Study on Rhetoric Translation in China (1997-2021)

Rhetoric and translation help to promote language and cultural exchanges. Therefore, the study of the two fields can be traced far back. Scholars focused on the translation of rhetorical devices long before. In order to learn the trend and problem of the current study of rhetoric translation in China, this paper adopts the method of bibliometrics to analyze the relevant academic articles, theses and dissertations published from1997 to 2021 on China National Knowledge Infrastructure (short for CNKI), a well-known academic website of China. The analysis goes through six dimensions, such as languages involved in the transfer, translation direction, text type, research perspective, rhetoric device and citation frequency.

A STUDY OF THE STYLISTIC FEATURES AND EFFECTS OF ENGLISH FOOTBALL NEWS

The study investigates the stylistic features of English football news from the perspective of general stylistics. Stylistics, as a discipline based on modern linguistic theories, turns to studying non-literary texts from the perspective of stylistics. The study examines English football news from the three levels of stylistic analysis, namely lexis, syntax and semantics. Compared with other news types, English football news are less attracted to linguistics, and most of the previous studies are focused on the research of the title. This study employs samples of English football news from the official website of the 2018 World Cup in Russia. The findings of this study suggest that at the lexical level, the use of technical terms, abbreviation, nicknames, neologism and numbers highlights the uniqueness of English football news in lexical use, thereby saving space, increasing readability and narrowing the distance between news editors and readers; at the syntactic level, the special stylistic features of English football news are mainly reflected in the unmarked theme and singular form of a plural concept; and the use of rhetorical devices such as metaphor, hyperbole and personification to achieve semantic variation reflects the stylistic features of English football news at the semantic level.

A STUDY OF THE STYLISTIC FEATURES AND EFFECTS OF ENGLISH FOOTBALL NEWS

The study investigates the stylistic features of English football news from the perspective of general stylistics. Stylistics, as a discipline based on modern linguistic theories, turns to studying non-literary texts from the perspective of stylistics. The study examines English football news from the three levels of stylistic analysis, namely lexis, syntax and semantics. Compared with other news types, English football news are less attracted to linguistics, and most of the previous studies are focused on the research of the title. This study employs samples of English football news from the official website of the 2018 World Cup in Russia. The findings of this study suggest that at the lexical level, the use of technical terms, abbreviation, nicknames, neologism and numbers highlights the uniqueness of English football news in lexical use, thereby saving space, increasing readability and narrowing the distance between news editors and readers; at the syntactic level, the special stylistic features of English football news are mainly reflected in the unmarked theme and singular form of a plural concept; and the use of rhetorical devices such as metaphor, hyperbole and personification to achieve semantic variation reflects the stylistic features of English football news at the semantic level.

Construction and Deconstruction of Hegemonic Masculinity in The Arab of the Future 1: Youth in the Middle East (1978-1984) by Riad Sattouf

Through the analysis of the graphic novel L’Arabe du future 1. Une jeunesse au Moyen-Orient (1978-1985) by the Franco-Syrian cartoonist Riad Sattouf, this contribution aims to investigate the construction of hegemonic masculinity in Gaddafi’s post-colonial Libya and Hafez al Assad’s Syria. First, this study intends to track the stages of Riad’s journey towards the achievement of hegemonic masculinity. In this context, a special focus will be laid on the construction of the mother’s character through that of the father, thereby showing how the female character takes shape from the male perspective. Second and finally, it attempts to analyse how the author implements a deconstruction path of hegemonic masculinity by using certain rhetorical devices, namely irony, stereotype repetition and the adoption of his own perspective as a child.

Rhetorical Culture and Brand Slogan: An Analysis of the Slogans of all Commercial Banks from Nepal

Rhetoric is the artful deviation of information and ideas. It is commonly utilized in different forms of advertising. In this context, the study has examined how rhetorical devices are employed in the brand slogans of the 28 commercial banks in Nepal. To achieve their dominant theme there, it identifies and categorizes the devices following the taxonomy developed by James H. Leigh. The framework divides such figures of speech into 41 types under 2 major categories schemes and tropes. The finding from this descriptive analysis and has indicated that music, memory, association, emphasis, emotion and exaggeration are some popular constructs for designing the slogans. Moreover, Nepali private commercial banks seem more successful in utilizing such strategies as they have applied maximum rhetorical devices in comparison to foreign joint -venture and governmental banks. In this trajectory, foreign joint-venture banks have an international brand in the name itself, governmental banks can communicate with customers being people's banks and private banks appear smart in incorporating maximum wordplays in the slogans to play with the sentiment of the audience influencing them. The study simultaneously contributes to both the fields of creative writing and marketing communication literary world and marketing sector updating the current awareness about rhetorical culture. The study has only included the slogans of commercial banks from Nepal, but the comparative study between the slogans of all the banks from Nepal and the banks' slogans from other countries may reflect a clearer picture regarding rhetorical culture.

Rhetorical expressions in headlines of Kannada newspapers

Use of Rhetorical Expression in both written and spoken, is a technique that an author or speaker uses to grab the attention of listener or reader. Rhetorical Expressions make headlines or articulations sensational, eye-catching and attractive through the meaning which inheritance in them and they convey the intention or message of the author or speaker to the listener or reader without any intervening time or space or instantly. Rhetorical devices such as figurative like Personification, Simile, Metaphor, Metonymy, Euphemism, Antithesis, Irony, Pun, and so on, can be used to evoke an emotional response in the audience, but that is not their primary purpose. So, the present paper focuses on Rhetorical Expressions which have been used in the headlines of Kannada Newspapers, namely Mysore Mitra and Andolana which are state newspapers. Data for the present article have been collected from the above-mentioned newspapers (Dated Nov. 20th, 2018 to Dec. 20th, 2018). 186 Rhetorical expressions have been traced out while collecting and analyzing the data.

“Stirring it up!” Emotionality in audience responses to political speeches

Speaker-audience interaction in political speeches has been conceptualised as a form of dialogue between speaker and audience. Of particular importance is research pioneered by Atkinson (e.g., 1983, 1984a, 1984b) on the analysis of rhetorical devices utilised by politicians to invite audience applause. Atkinson was not concerned with emotionalisation in political speech-making, rather with how applause was invited in relation to group identities through ingroup praise and/or outgroup derogation. However, his theory has provided important insights into how speakers invite audience responses, and a powerful stimulus for associated research. The purpose of this article is to address the shortfall of emotionalisation research within the realm of political speeches. We begin with an account of Atkinsons influential theory of rhetoric, followed by a relevant critique. The focus then turns to our main aim, namely, how key findings from previous speech research can be interpreted in terms of emotionalisation. Specifically, the focus is on audience responses to the words of political speakers, and how different forms of response may reflect audience emotionality. It is proposed that both duration and frequency of invited affiliative audience responses may indicate more positive emotional audience responses, while uninvited interruptive audience applause and booing may provide notable clues to issues on which audiences have strong feelings. It is concluded that there is strong evidence that both invited and uninvited audience responses may provide important clues to emotionalisation - both positive and negative - in political speeches.

Enhancing Politicians’ Persuasiveness: Some Remarks on the Importance of Rhetorical Figures of Repetition in Political Discourse

The modern political class, which has been established on democratic principles both in Europe and America, is keen to use rhetoric and tools it provides. Any attempt to define the influence of these tools principally refers to the essence of rhetoric which is persuasion. Persuasion, on the other hand, is core to political discourse which, according to Teun van Dijk (1997, p. 14) is contextual, therefore must be recognized by its functions and/or goals. The functions of the discourse are often expressed in rhetorical devices and therefore play an important role in achieving political goals. The pieces of information presented in this article depict rhetorical devices as useful in increasing persuasiveness. Attention is paid to figures of repetition which constitute a universal category of rhetorical devices and thus need to be examined in a greater detail, especially in a discourse whose users focus their efforts on constructing effective persuasion.

Rhetorical expressions in headlines of kannada newspapers

Use of Rhetorical Expression in both written and spoken, is a technique that an author or speaker uses to grab attention of listener or reader. Rhetorical Expressions make headlines or articulation sensational, eye-catching and attractive through the meaning which inheritance in them and they convey the intention or message of the author or speaker to the listener or reader without any intervening time or space or instantly. Rhetorical devices such as figurative like, Personification, Simile, Metaphor, Metonymy, Euphemism, Antithesis, Irony, Pun and so on, can be used to evoke an emotional response in the audience, but that is not their primary purpose. So, the present paper focuses on Rhetorical Expressions which have been used in headlines of Kannada Newspapers, namely Mysore Mitra and Andolana which are state newspapers. Data for the present article have been collected from the above mentioned newspapers (Dated Nov. 20th 2018 to Dec. 20th 2018). 186 Rhetorical expressions have been traced out while collecting and analyzing the data.

A Cognitive Linguistic Approach to Life Metaphor in Tetralogy Laskar Pelangi

This study aims at finding the use of life metaphors in tetralogy Laskar Pelangi (hereinafter TLP). Data were analyzed in the framework of the Conceptual Metaphor Theory (CMT) by using a descriptive qualitative approach. We found 21 life metaphors in TLP and the finding shows that the conceptual metaphor of life as a target domain is mapped into several diverse source domains, and they are: life is a fluid in a container, life is a journey, life is a living organism, life is a precious possession, life is dedication to others, life is a struggle,life is guidance, life is war, and life is hard work. It can be concluded that TLP is rich with the use of metaphors in describing the cultural events of the Malays in detail. The way how the Malay master the problems in their lives, how they see and understand the world, is made clear by their language, which is reflected in conceptual metaphors. The results of this research support the idea that metaphors are not just rhetorical devices to say something more stylistically but they are conceptual in nature and its existence can be different in each culture.