The Evolving Phenomenon of Tridimensional Marketing Strategies – A Comprehensive Literature Review on Visual Merchandising, Premium Pricing and Consumer Ethnocentrism Adopted by Different Industries in Sri Lankan and International Contexts

2021 ◽  
Author(s):  
Amila Bandara
Keyword(s):  
Literature Review ◽  
Marketing Strategies ◽  
Sri Lankan ◽  
Consumer Ethnocentrism ◽  
Comprehensive Literature Review ◽  
Visual Merchandising
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