Optimal recycling price strategy of clothing enterprises based on closed-loop supply chain

<p style='text-indent:20px;'>More and more garment enterprises begin to pay attention to the importance of recycling, take the corresponding recycling strategy to recycle garment products and remanufacture, forming a closed-loop supply chain (CLSC). In reality, recycling is a complex system, the recycling strategy of clothing brands will not only affect the reverse channel of closed-loop supply chain, but also affect the consumer demand of forward channel, and then affect the profit of supply chain. In order to solve this problem, we propose a CLSC composed of a manufacturer, a retailer and a collector, establish three different Stackelberg leadership models, and derive the optimal recycling strategy. Our results show that consumers' sensitivity to the recycling price will affect the optimal decision of supply chain members. The increase of the recycling market is not always beneficial to the profits of supply chain members. By comparing the profits of the three models, it is found that the retailer leadership model is the most effective scenario of CLCS. The results of this paper provide a reference for garment enterprises to formulate recycling strategies.</p>

Strategi Pemasaran Pada PT. Prima Megah Irsa

ABSTRAK Tujuan dalam penelitian ini yaitu untuk mengetahui strategi apakah yang diterapkan oleh PT. Prima Megah Irsa dalam meningkatkan penjualan jasa kontruksi. Penelitian ini dilakukan di PT. Prima Megah Irsa yang beralamatkan di Jalan Krikilan No 146 Ds. Krikilan RT. 013 RW. 005 Kec. Driyorejo Kab. Gresik. Jenis penelitian ini yaitu kualitatif deskriptif. Sumber data yang digunakan dalam penelitian ini yaitu sumber data primer. Sedangkan pengumpulan data yang dilakukan dalam penelitian ini menggunakan metode observasi, wawancara, dan dokumentasi. Adapun hasil penelitian ini dapat disimpulkan bahwa 1) PT. Prima Megah Irsa memiliki strategi pemasaran yang sangat penting dalam meningkatkan volume penjualan produk jasa yang disediakan, 2) Strategi produk yang dijalankan oleh PT. Prima Megah Irsa mengfokuskan pada kualitas produk jasa dan proses pengerjaan proyek yang selesai sesuai dengan waktu yang ditetapkan, 3) Strategi harga yang ditawarkan oleh PT. Prima Megah Irsa merupakan harga yang ditawarkan sesuai dengan harga di pasar, 4) Strategi distribusi yang dilakukan oleh PT. Prima Megah Irsa merupakan sistem strategi distribusi langsung. Strategi langsung merupakan strategi yang bertujuan untuk melakukan pendekatan secara langsung kepada para calon pengguna jasa (klaen) baik secara formal maupun informal guna produk jasa yang ditawarkan perusahaan dapat berkembang dan dikenal lebih luas oleh perusahaan, 5) Strategi promosi dan komunikasi yang dilakukan oleh PT. Prima Megah Irsa yaitu dengan cara melakukan promosi secara langsung kepada para pengusaha kontraktor. Perusahaan juga menjalin komunikasi dengan para pengusaha kontraktor lainnya. Yang tujuannya produk jasa yang ditawarkan lebih dikenal oleh pasar dengan cara word of mouth.ABSTRACTThe purpose of this research is to find out what strategy is applied by PT. Prima Megah Irsa in increasing sales of construction services. This research was conducted at PT. Prima Megah Irsa whose address is at Jalan Krikilan No. 146 Ds. Krikilan RT. 013 RW. 005 District. Driyorejo Kab. Gresik. This type of research is descriptive qualitative. The data sources used in this study are primary data sources. While the data collection was carried out in this study using the methods of observation, interviews, and documentation. The results of this study can be concluded that 1) PT. Prima Megah Irsa has a very important marketing strategy in increasing the sales volume of the services provided, 2) the product strategy implemented by PT. Prima Megah Irsa focuses on the quality of service products and project work processes that are completed in accordance with the specified time, 3) the price strategy offered by PT. Prima Megah Irsa is the price offered in accordance with the price in the market, 4) distribution strategy carried out by PT. Prima Megah Irsa is a direct distribution strategy system. The direct strategy is a strategy that aims to make a direct approach to prospective service users (clients) both formally and informally so that the products and services offered by the company can develop and be known more widely by the company, 5) promotion and communication strategies carried out by PT. Prima Megah Irsa, namely by making promotions In addition, the company also establishes communication with other contractor entrepreneurs. The goal is that the products and services offered are better known by the market by word of mouth.

Peningkatan Volume Penjualan Produk Otomodified Ditinjau Dari Penerapan Strategi Pemasaran: Harga, Produk, Tempat, Promosi

Marketing strategy is an important part in increasing the sales volume of a product. A special strategy is needed for marketing so that the Automodified business can achieve the expected target. The purpose of this study is to determine the extent to which the implementation of marketing strategies that have been carried out by the company in an effort to increase the company's income. The research method used is descriptive qualitative with data sources taken from informant data by random sampling. Data collection techniques were carried out through distributing questionnaires and direct interviews with informants. There were 30 selected informants, dominated by male informants. The results of the study conclude that the Otomodified business has implemented a good marketing strategy, both product strategy, price strategy, promotion strategy, and place strategy. From the four strategies, it is evident that the price strategy was chosen by the informants because the prices given are very competitive in the market. The company's sales volume is proven to have increased because the price factor is more dominantly influential. Other factors, namely promotion, place and product also have an influence on the increase in company sales but not significantly

STRATEGI PENETAPAN HARGA DALAM MENINGKATKAN PROFITABILITAS USAHA KONVEKSI KEMBANG MAS

Pricing strategy is the most important decision in marketing activities. Because it will have a direct impact on the acceptance of a company's opinion, the profit obtained is one source because of the price offered to consumers. The partner who is the place of activity is a business engaged in the embroidery convection which is located in West Jakarta. PKM activities are carried out by looking at the problems of SMEs, especially in terms of price strategies offered to consumers, plus there are quite a lot of border businesses around partners, so partners need to have the right price strategy in dealing with competitors and increasing profits. The method offered to training/socialization partners is in the form of a zoom meeting, which includes an introduction to pricing strategies, pricing goals, and steps to determine the selling price that partners should use. The results of the activities carried out run well, partners gain knowledge about pricing strategies, to increase their profits. Strategi harga merupakan keputusan yang paling penting dalam kegiatan pemasaran karena akan berdampak secara langsung pada penerimaan pendapat suatu perusahan. Selanjutnya keuntungan yang diperoleh dapat menjadi salah satu sumber karena adanya harga yang ditawarkan ke konsumen. Mitra yang menjadi tempat kegiatan merupakan usaha yang bergerak di bidang konveksi bordir yang berlokasi di Jakarta Barat. Kegiatan PKM dilakukan dengan melihat permasalahan UKM terutama dalam hal strategi harga yang ditawarkan ke konsumen, ditambah lagi usaha bordir di sekitar mitra cukup banyak, sehingga mitra perlu memiliki strategi harga yang tepat dalam menghadapi pesaing dan meningkatkan keuntungan. Metode yang ditawarkan ke mitra pelatihan/sosialisasi secara online dalam bentuk zoom meeting. yang meliputi pengenalan tentang strategi harga, sasaran penetapan harga, dan langkah melakukan penetapan harga jual yang sebaiknya digunakan mitra. Hasil kegiatan yang dilakukan berjalan dengan lancar, mitra mendapatkan bekal pengetahuan tentang strategi harga, dalam upaya meningkatkan keuntungan .

Analysis of Marketing Strategy of PT. ERP as a Modern Smartphone Retailer

In the last five years, smartphone sales have increased by an average of 2% annually. This increase is supported by the era of globalization and technology that makes smartphones become one of the needs at this time. At the level of competition between modern retail players who are very competitive, directly causing PT. ERP should carry out a strategy to increase its sales. PT. ERP as one of the retail players needs to recognize the strengths and weaknesses of the company in competition against competitors and need to recognize the opportunities and threats that exist in the market. Considering this background, the objectives of this study are: (1) Analyzing the market share of PT sales. ERP and sales volume growth rate (2) analyze internal strengths and weaknesses pt. ERP and opportunities and threats to PT. ERP (3) formulate and effective marketing strategy for PT. ERP to increase sales. This study employed the descriptive with guided group discussion, in-depth interviews and using BCG matrix anaylze and so SWOT analysis. The result showed that, PT ERP should focus on strengthening marketing materials related to the officiality of the product, as well as vigorously conducting exchange promos for outlets located in the Mall, WO strategy that can be applied is cooperation with brands related to sales training, as well as ST Strategy is to open outlets outside the Mall, while the WT strategy that can be done is strengthening the price strategy and the implementation of scheduled promotions. Keywords: BCG, PT. ERP, Retail, Smartphone, SWOT.

The Role of Brand Loyalty & Image Development Integrated with Brand Awareness, Service Quality, Product Strategy & Price Strategy: An Persfective Asia

Loyalty consumers of a brand are a central part of sales, and it has forced a company in the form of goods & services to evaluate its performance. Thus, a company strives to always have customers who have high brand loyalty in order to remain excess in the competition. However, the implementation is not as easy as the implementation, the competition is very hard, still, sudden and unexpected at this time does not automatically leave the old pattern of service to consumers can be abandoned. This shows that most goods and service companies are internally slow in implementing sales theory which results in loyal customers still far from expectations. This study aims to examine how factors such as brand awareness, service quality, product strategy and price strategy affect corporate image and brand loyalty of corporate organizations in the form of goods & services located in developing countries. The findings from the structural equation model analysis tested by end users consisting of 187 (one hundred and eighty seven) selected consumers in Eastern Indonesia prove that the application of sales theory in terms of brand awareness, service quality, product strategy and price strategy has a significant & positive impact on image, company and brand loyalty. This research underlies the importance of having a customer base that has high brand loyalty which can increase trade, attract new customers and the company quickly responds to competitors' movements for other evaluations and for future competitive advantages.

Strategi Meningkatkan Daya Saing dan Upaya Bertahan Saat Pandemi Covid 19 Pada Usaha Kecil dan Menengah PT Sasak Maiq Batu Layar Lombok Barat

The sustainability of PT Sasak Maiq, in West Lombok Regency, as one of the Small and Medium Enterprises has recently been threatened by the Covid - 19 pandemic which began to hit Indonesia in early 2020. PT Sasak Maiq is concerned about this because it has an impact on reducing turnover sales of their products. This requires a strategic study, to be able to maintain the existence of PT Sasak Maiq in the Covid-19 pandemic, which cannot be predicted when it will end. This research is a descriptive study with the aim of knowing which strategies are suitable to be applied in order to maintain the existence of PT Sasak Maiq in the future. The data is sourced from stakeholders, with an analysis technique in the form of environmental analysis (SWOT Analysis). The results showed that the suitable strategy to be applied to maintain the sustainability of PT Sasak Maiq is the ST strategy, which is in the form of a diversification strategy, by creating the new unique product, strengthening the online marketing network, maintaining a price strategy, maintaining relationships with marketing networks both at domestic and abroad, so that it can maintain demand for its products.

Bidding Models Analysis on Ship Repair Projects (Friedman and Ackoff & Sasieni Models)

The existence of a ship project carried out with a tender system by the LPSE allows all shipyard industries to bid on the project, this causes the chances of winning to become smaller, the determination of the tender price greatly determines the size of the profit that can be obtained and the percentage of the possibility of winning the project in a shipping industry. Therefore, the strategy of determining the bid price is very important. The statistical method used is multi discrete distribution, and multi normal distribution, while the bidding model uses Friedman (1956) and Ackoff & Sasieni (1968) models. The results obtained the best bid price strategy to win an auction or tender is the model that produces the lowest optimum mark-up, namely the Friedman model with multi normal distribution, while for Ackoff & Sasieni it produces a higher bid than the Friedman model except in certain company conditions.