Obesity, Binge Eating, and Psychological Distress: The Moderating Role of Self-Concept Disturbance

2009 ◽  
Vol 5 (3) ◽  
pp. 175-181 ◽  
Author(s):  
Bruce Blaine
Keyword(s):  
Psychological Distress ◽  
Binge Eating ◽  
Self Concept ◽  
Moderating Role

Moderating Role of Consumer Self-Concept on the Effectiveness of Two Nostalgia Appeals

2014 ◽  
Vol 20 (1) ◽  
pp. 1-19 ◽  
Author(s):  
Guangzhi Zhao ◽  
Weiwei Li ◽  
Lefa Teng ◽  
Taihong Lu
Keyword(s):  
Self Concept ◽  
Moderating Role

The influence of health over time on psychological distress among older couples: the moderating role of marital functioning

2014 ◽  
Vol 30 (1) ◽  
pp. 60-77 ◽  
Author(s):  
Laurence Villeneuve ◽  
Gilles Trudel ◽  
Luc Dargis ◽  
Michel Préville ◽  
Richard Boyer ◽  
...  
Keyword(s):  
Psychological Distress ◽  
Marital Functioning ◽  
Older Couples ◽  
Moderating Role ◽  
Over Time

Millennial’s engagement with fashion brands

2019 ◽  
Vol 23 (1) ◽  
pp. 2-16 ◽  
Author(s):  
Nagaraj Samala ◽  
Sapna Singh
Keyword(s):  
Self Concept ◽  
Brand Love ◽  
Content Type ◽  
Mediating Role ◽  
Moderated Mediation Model ◽  
Brand Advocacy ◽  
Marketing Variables ◽  
Concept Theory ◽  
Moderating Role

PurposeMillennials are more fashion conscious, relate themselves to the fashion brands they wear. This concept of brand engagement with self-concept (BESC) studies with other marketing variables yields interesting results. The purpose of this paper is to investigate the role of BESC with brand love and brand advocacy of millennials toward their favorite fashion brands. The study also tests the moderating role of millennials’ involvement and knowledge.Design/methodology/approachData are collected from 621 graduate student millennials of a university. Hayes process macros is used to test the moderated-mediation model.FindingsThe study confirms the complementary mediating role of BESC and enhances the moderating role of involvement and knowledge. Millennials with high involvement and knowledge enhance the positive relationship between brand love, BESC and brand advocacy.Originality/valueThe study contributes to the existing literature of self-concept theory and provides useful insights for fashion marketers about millennials.

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