Discrimination and Latino psychological distress: The moderating role of ethnic identity exploration and commitment.

2011 ◽  
Vol 81 (4) ◽  
pp. 526-534 ◽  
Author(s):  
Lucas Torres ◽  
Selma D. Yznaga ◽  
Kelly M. Moore
2019 ◽  
Vol 45 (1) ◽  
pp. 31-53
Author(s):  
Manish Das ◽  
Debarshi Mukherjee

In the era of globalization and technological advancements, ethnic identity (EID) is creating both opportunities as well as challenges for domestic and international marketers in formulating suitable marketing and branding strategies. This study attempts to investigate the role of EID in shaping consumers’ ethnocentric tendencies (CET). By analyzing data obtained from 385 surveys completed by Indian consumers, the study assessed the association of EID dimensions and consumer ethnocentrism. The findings showed that Association with Local Culture, Preserving Local Culture, Feelings towards Local Culture and Local Interpersonal Relationship enhance consumers’ CET. Materialism strengthens the effects of association for three EID dimensions and ethnocentrism, whereas acculturation weakens the association for three dimensions of EID. This study contributes to the literature, especially in the understanding of social identity theory. Practically, the findings are useful to marketers and retailers dealing with consumers in India in formulating their cultural branding strategies.


2019 ◽  
Vol 54 (9) ◽  
pp. 1417-1428 ◽  
Author(s):  
Sycarah Fisher ◽  
Lorey A. Wheeler ◽  
Prerna G. Arora ◽  
Joshua Chaudry ◽  
Jessica Barnes-Najor

2014 ◽  
Vol 30 (1) ◽  
pp. 60-77 ◽  
Author(s):  
Laurence Villeneuve ◽  
Gilles Trudel ◽  
Luc Dargis ◽  
Michel Préville ◽  
Richard Boyer ◽  
...  

2020 ◽  
Vol 49 (3) ◽  
pp. 291-305
Author(s):  
Amy E. Fisher ◽  
Sycarah Fisher ◽  
Chelsea Arsenault ◽  
Rachel Jacob ◽  
Jessica Barnes-Najor

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