scholarly journals Komunikasi Pemasaran Syariah Dalam Minat Beli Konsumen

2019 ◽  
Vol 9 (1) ◽  
pp. 65
Author(s):  
Popon Srisusilawati ◽  
M. Andri Ibrahim ◽  
Randi Ganjar
Keyword(s):  
Retail Store

<p>Komunikasi pemasaran adalah aktivitas pemasaran yang berusaha menciptakan kesadaran atau pengetahuan mengenai produk dengan berbagai atributnya, menginformasikan kelebihan produk, menciptakan citra produk, atau menciptakan sikap positif, preferensi, dan minat membeli produk bersangkutan. Elzata salah satu produk fashion dikota Bandung mengalami pengunjung yang berfluktuasi cenderung menurun tingkat pembeliannya. Keputusan pembelian merupakan elemen penting bagi perusahaan agar tetap bisa mempertahankan produknya. Dalam hal ini diharapkan komunikasi pemasaran dapat mempengaruhi minat beli konsumen. Minat beli konsumen yang tinggi akan mendorong konsumen membeli suatu produk. Rumusan masalah penelitian ini adalah  Bagaimana pengaruh komunikasi pemasaran terhadap minat beli konsumen retail store elzatta kota bandung. Penelitian ini bertujuan untuk mengetahui besar pengaruh komunikasi pemasaran terhadap minat beli konsumen retail store elzatta kota bandung. Metode penelitian yang digunakan adalah deskriptif dengan jenis data kuantitatif. Sumber data yang digunakan data primer yaitu data yang di peroleh langsung dari karyawan Elzatta melalui quesioner dan wawancara. Berdasarkan hasil penelitian diperoleh bahwa komunikasi yang diterapkan Elzatta menggunakan media Tv, Brosur, Baligo, Kontes, <em>Member card</em>, potongan harga, acara amal, seminar, donasi, <em>website</em>, katalog, sosial media, <em>wom</em>, penjualan personal. Minat beli konsumen berminat terhadap produk Elzatta dengan skor akhir sebesar 1800 atau sebesar 72% yang berada dalam kategori setuju dan berpengaruh positif terhadap minat beli konsumen.</p>

RFID Performance Evaluation in a Retail Store

2020 ◽  
Author(s):  
Lea Dujic Rodic ◽  
Toni Perkovic ◽  
Petar Solic ◽  
Maja Skiljo ◽  
Zoran Blazevic
Keyword(s):  
Performance Evaluation ◽  
Retail Store

Does the Brand Equity of a Retail Store Mediate the Relationship between Store Choice and Store Loyalty?

GIS Business ◽  
2020 ◽  
Vol 14 (6) ◽  
pp. 1050-1061
Author(s):  
Sathish, ◽  
Rajendra Kumbharjuvenkar
Keyword(s):  
Brand Equity ◽  
Developing Nations ◽  
Retail Store ◽  
Consumption Patterns ◽  
Disposable Income ◽  
Retail Industry ◽  
Store Loyalty ◽  
Store Choice ◽  
Retail Organizations ◽  
The Relationship

The retail industry is changing worldwide, especially in developing nations. This retail transformation is a result of changing lifestyles, increased disposable income, growing brand consciousness and changing consumption patterns of consumers. In the process of meeting these growing expectations of consumers, there are noteworthy initiatives adopted by retail organizations. Brand equity of a retail store is seen as a major factor influencing buying decisions and repurchases intent of consumers’ world over.

How Storefront Displays Influence Retail Store Image

2008 ◽  
Author(s):  
Britta Cornelius ◽  
Martin Natter ◽  
Corinne Faure
Keyword(s):  
Retail Store ◽  
Store Image

Retail Store Service Quality: Insights from Indian Retail

2015 ◽  
Vol 6 (2) ◽  
Author(s):  
Ekta Duggal
Keyword(s):  
Economic Growth ◽  
Service Quality ◽  
Quality Parameters ◽  
Retail Store ◽  
Retail Sector ◽  
Retail Operations ◽  
Customer Needs ◽  
New Horizons ◽  
Quality Perceptions ◽  
Retail Structure

Services have surpassed other sectors in terms of contributing to the economic growth and enhancing consumers lifestyle. Retail in particular is touching new horizons by being organised and modernized. Retail structure has undergone tremendous transformation. Retail has found a prominent place in consumers life by providing them with enriched experiences. However, the inviting retail sector is not left untouched by the powerful environmental forces. As the modern retail opens up possibilities of profit and expansion, it also carries with it the risks associated with management of complex retail operations and the ever-changing customer needs and demands. Researchers and practitioners have identified service quality as a key to gain competitive superiority and sustain effectively in the marketplace. In this background, the present paper seeks to explore the service quality perceptions across demographics in order to understand the differences among the customer segments and thereby uncover crucial service quality parameters for the retailers to empahsise upon.

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