Market Segmentation of Online Reviews: A Network Analysis Approach

With the popularity of online reviews, brand managers have opportunities to segment their markets according to the reviews of their products or services by customers. Nonetheless, it has been suggested that traditional market segmentation methods are ineffective at analyzing online review data due to the complex features and large amount of this type of data; specifically, traditional methods fail to take into account the networked nature of interactive relationships among reviewers and brands across online review websites. Accordingly, this study proposes a network analysis approach for the market segmentation of online reviews. Collecting samples from Yelp via web scraping, this study demonstrates how network analysis techniques can be utilized to segment online reviewers through a four-step process. The results reveal the core and peripheral market segments, as well as the bridge segment in the core. The study contributes to offering marketing researchers and managers a new network structure analysis approach for the market segmentation of online reviews.

Creative Destinations and the Rooster of Barcelos (“Galo de Barcelos”)

This chapter aims at understanding the Rooster of Barcelos (Galo de Barcelos) as local intangible cultural heritage, being the case study of a research leading to the proposal of this explanatory model for developing and implementing tourism creative destinations. The Barcelos Rooster is the result of two ancestral customs of this territory, namely handicrafts and the Jacobin legend of the miracle of the rooster. These two customs, eternalized in time, were associated by the intervention of tourism. In addition, handicrafts, the Camino de Santiago, gastronomy (roast rooster from this legend), wine (vinho verde) and the traditional market, and heritage associated with the Rooster of Barcelos emerge as the main tourist attractions of this territory. It might be concluded that the Rooster of Barcelos, as one of the main symbols of Portuguese tourism, local heritage, and tourism product honey pot has the potential to leverage the sustainable development of this territory as a creative tourist destination.

Communications Patterns in The Traditional Market “Pasar Sari Mulia” Kapuas City

Abstrak: Penelitian ini membahas tentang investigasi pola komunikasi di pasar tradisional “Pasar Sari Mulia” di Kota Kapuas. Masalah utama dalam penelitian ini adalah pola komunikasi yang digunakan di pasar tradisional. Selain itu, penelitian ini juga menemukan tentang bagaimana komunikasi nonverbal pembeli dan penjual di pasar tradisional. Dengan menggunakan pendekatan kualitatif dan data dianalisis tentang pengaruh budaya suatu bahasa dan bagaimana bahasa itu sendiri akan membentuk suatu budaya dalam suatu domain. Data diperoleh dari observasi dan menggunakan studi kepustakaan. Hasil penelitian menunjukkan bahwa bahasa Banjar merupakan bahasa yang umum digunakan di pasar tradisional. Alih kode dan kalimat persuasif biasa digunakan dalam melakukan transaksi. Pembeli dan penjual menggunakan pola komunikasi yang unik dan komunikasi non-verbal terutama dalam menarik, proses tawar-menawar dan ekspresi penutupan perdagangan. Namun bagi penjual, komunikasi yang digunakan cenderung membujuk pembeli untuk segera membeli barangnya. Abstract: This research deals with the investigation of communication patterns in the traditional market “Pasar Sari Mulia” in Kapuas City. The major issues in this research were the communication patterns which were used in the traditional market. Besides, this research also found about how are non-verbal communication of buyer and seller in the traditional market. Using qualitative approach and the data were analyzed about culture influences a language and how language itself will make a culture in a domain. The data were gotten from observation and used library research. The results showed that the Banjarese language was a common language which was used in the traditional market. Code switching and persuasive sentence were commonly used in doing transaction. The buyers and sellers used unique communication patterns and non-verbal communication especially in attracting, bargaining process and closing expression of trading. However, for the sellers, the communication used tends to persuade buyers to immediately buy their goods.

Gambaran Kondisi Sanitasi Pasar Tradisional Modern Liang Kecamatan Liang Kabupaten Banggai Kepulauan

Persoalan sanitasi di negara berkembang dikarenakan beberapa faktor diantaranya adalah minimnya perhatian dan prioritas yang diberikan oleh pemerintah atau dinas terkait pada sektor sanitasi. Penelitian ini bertujuan untuk menggambarkan kondisi sanitasi pasar tradisional modern Liang, Kecamatan Liang, Kabupaten Banggai Kepulauan. Jenis penelitian ini yaitu deskriptif. Populasi dan sampel dalam penelitia ini adalah pasar yang ada di Kecamatan Liang yaitu pasar tradisional modern Liang, adapun teknik penentuan sampel yaitu menggunakan teknik sampling jenuh. Analisis data menggunakan perhitungan sesuai dengan petunjuk penilaian pada formulir pengawasan eksternal Inspeksi Kesehatan Liangkungan (IKL) Pasar dalam Peraturan Menteri Kesehatan Republik Indonesia Nomor 17 Tahun 2020 tentang Pasar Sehat. Hasil penelitian menunjukan bahwa dari keseluruhan variabel yang di teliti sebagian besar belum memenuhi syarat dengan jumlah presentase 13,64% atau 6 item dari 44 item, karena presentase hasil penilaian tidak mencapai ≥70 % dan sebagian kriteria utama minimal (KUM) belum terpenuhi. Saran bagi penentu kebijakan, baik pengelola Pasar maupun Pemerintah Daerah Kabupaten Banggai Kepulauan agar menyediakan sarana sanitasi di Pasar Tradisional Modern Liang. Sanitation problems in developing countries are caused by several factors, including the lack of attention and priority given by the government or related agencies in the sanitation sector. This study aims to describe the sanitation conditions of the modern traditional market in Liang, Liang District, Banggai Islands Regency. This type of research is descriptive. The population and sample in this study were the market in Liang District, namely the modern traditional market of Liang, while the sampling technique was using a saturated sampling technique. Data analysis uses calculations according to the assessment instructions on the Market Environmental Health Inspection (IKL) external supervision form in the Regulation of the Minister of Health of the Republic of Indonesia Number 17 of 2020 concerning Healthy Markets. The results showed that of all the variables studied, most of them did not meet the requirements. Suggestions for policy makers, both market managers and the local government of Banggai Islands Regency, to provide sanitation facilities at the Liang Modern Traditional Market

INCOME ANALYSIS OF VEGETABLE TRADERS IN AIKMEL TRADITIONAL MARKET AIKMEL SUB DISTRICT EAST LOMBOK REGENCY

Market is a place for public facilities to complete the needs of the community and is a center for community commerce. Not only that, the market continues to play a role for price stability, where market value is one of the benchmarks for assessing inflation. The purpose of this study was to determine the income of vegetable traders in Aikmel Traditional Market, Aikmel District, East Lombok Regency and to find out the obstacles faced by vegetable traders in running their business at Aikmel Traditional Market, Aikmel District. The determination of the research area was carried out by purposive sampling, namely based on certain considerations in accordance with the research objectives. Considerations for choosing the Aikmel Traditional Market where the research was conducted, because the Aikmel Market is classified as the type of vegetables that are sold, it is very complete and the traders there pick them up quite close to the source of the farmers, besides that the Aikmel market provides comfort and peace when transacting. The sampling method is by using the census method.

Covid-19 Pandemic: Financial Impact and Intention to Stay in Current Business of Sabah Tamu Operators

In Sabah, Malaysia, a traditional market known as Tamu (means meeting) acts as a hub for local business activity, especially indigenous people. This paper presents an exploratory study whose goal is to investigate the Covid-19 pandemic financial impact and intention to stay in the current business of Tamu operators. Using purposive and snowballing sampling, survey data were collected from 125 Tamu business operators in Sabah. Among the respondents, 61.6 percent indicated Tamu business as their primary income and main entrepreneurial platform. The Covid-19 pandemic Movement Control Order (MCO) enforcement resulted in the Tamu entrepreneurs experiencing 34.2 percent decrease in weekly sales revenue and a 25.7 percent reduction in weekly gross profit. Furthermore, the overall mean score for the Tamu operators' intention to remain in the Tamu business is high at 4.37 based on 5-point likert scale. Thus, the Sabah Tamu operators are more likely to sustain their Tamu business despite the adverse financial impact of the Covid-19 MCO enforcement. This study outcome may guide the relevant government agencies to mitigate the financial impact by formulating and implementing appropriate policies and support programs specifically targeted for the Tamu business operators, who are mostly informal entrepreneurs.

IDENTIFICATION OF FORMALDEHYDE IN UNBRANDED WET NOODLES AT TRADITIONAL MARKETS OF TAMBUN SELATAN USING TEST KIT METHODS AND UV-VIS SPECTROPHOTOMETRY

Introduction: Wet noodles are flour-based foods that are widely consumed by the community because of their easy processing. The high water content in wet noodles makes the noodles not last long. In fact, there is still a preservative in wet noodles that is not used, namely formaldehyde. The purpose of this study was to determine whether there was formaldehyde in unbranded wet noodles in the Traditional Market of South Tambun District and to determine the level of formaldehyde in unbranded noodles in the Traditional Market of South Tambun District. Method: This research was conducted at the STIKes Mitra Keluarga laboratory. The type of research used is descriptive. There are 7 samples taken from 4 different markets. The sample was tested using a formaldehyde test kit and resulted in 6 positive formaldehyde samples. According to SNI, formaldehyde should not be in wet noodles. So that the results of the 6 samples did not meet the quality requirements of wet noodles. Results: Furthermore, the positive sample was determined using a UV-VIS spectrophotometer and Nash reagent. The lowest level of formaldehyde is 18.61 mg/L while the highest level is 738.45 mg/L. Conclusion: First, the regulation is not yet known by the producers because it is classified as traditional. Second, there is no good control from authorized institutions or officers. Third, the lack of guidance for producers