Framework of Retail Store Image and Its Overall Impact on Consumer Behaviour

The influence of consumer's perception and attitudes in forming retail store images. The consumer's image of a specific retail store is influenced by functional inputs such as the quality and variety of products, price policy, advertising, sales personnel, and external and internal appearance of the store. Several subjective forces are also active in the process of store image creation and are due to the consumer's individual evaluation of the above-mentioned functional forces. The operation of these subjective forces can be better understood if the factors that influence consumer behaviour such as motivation, perception, attitudes, learning experiences, personality, culture, social groups and the family are taken into account. In this article two of these subjective factors, namely perception and attitudes, are analysed to illustrate how the functional inputs are revised into a specific store image.br/Die beeld wat verbruikers van 'n kleinhandelsinstelling vorm, word deur bepaalde funksionele insette soos verskeidenheid en gehalte van voorraad, prysbeleid, advertensies, verkoopspersoneel, en eksterne en interne voorkoms van die winkel beinvloed. In die beeldvormingsproses is daar egter ook subjektiewe kragte werksaam wat grootliks te wyte is aan die verbruikers se individuele evaluasie van bogenoemde funksionele aspekte, en die kan beter begryp word indien gelet word op die faktore wat verbruikersgedrag beinvloed, byvoorbeeld behoeftes en motiewe, persepsle, houdings, leer-ervaring, persoonlikheid, kultuur, sosiale groepe en die gesin. In hierdie artikel word twee van hierdie subjektiewe faktore, naamlik persepsie en houdings, in meer detail ontleed om te illustreer hoe die funksionele insette verwerk word tot 'n bepaalde winkelbeeld.

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Fashion retail store facades and the creation of store image and store attitude

The Research Journal of the Costume Culture ◽

10.29049/rjcc.2015.23.3.400 ◽

2015 ◽

Vol 23 (3) ◽

pp. 400-411

Author(s):

Joo-Hyun Seo ◽

Kyu-Hye Lee

Keyword(s):

Retail Store ◽

Store Image ◽

The Creation ◽

Fashion Retail

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How Storefront Displays Influence Retail Store Image

SSRN Electronic Journal ◽

10.2139/ssrn.1115391 ◽

2008 ◽

Author(s):

Britta Cornelius ◽

Martin Natter ◽

Corinne Faure

Keyword(s):

Retail Store ◽

Store Image

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Browsing behaviour as a mediator: the impact of multi-sensory cues on purchasing

Journal of Consumer Marketing ◽

10.1108/jcm-10-2017-2392 ◽

2019 ◽

Vol 36 (2) ◽

pp. 253-263 ◽

Cited By ~ 2

Author(s):

Miralem Helmefalk

Keyword(s):

Design Methodology ◽

Consumer Behaviour ◽

Retail Store ◽

Sensory Cues ◽

Content Type ◽

Sensory Marketing ◽

Group Data ◽

Subsequent Effect ◽

The Impact ◽

Empirical Contribution

PurposeThis paper aims to examine how multi-sensory cues, when store-congruent, influence consumer browsing behaviour and its subsequent effect on purchasing.Design/methodology/approachTwo studies were used with a field experimental design in a furnishing retail store to examine browsing behaviour and purchasing in a visual, auditory, olfactory and a multi-sensory treatment group. Data were gathered over 12 weeks. This study was a set of studies comprising my dissertation thesis (Helmefalk, 2017).FindingsFindings show that multi-sensory cues in a retail atmosphere are evidently influencing purchasing via browsing behaviour as a mediator.Originality/valueThe findings evidence browsing behaviour as a mediator and predictor for purchasing, which emphasizes its conceptual and empirical contribution in terms of modifying retail atmospheres. The work contributes to the field of retailing, sensory marketing and consumer behaviour, a novel view on the linkages between multi-sensory cues, browsing behaviour and purchasing.

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Creating and retaining customers: perspective from Pakistani small and medium retail stores

International Journal of Retail & Distribution Management ◽

10.1108/ijrdm-03-2018-0045 ◽

2019 ◽

Vol 47 (4) ◽

pp. 350-367 ◽

Cited By ~ 4

Author(s):

Wardah Irfan ◽

Danish Ahmed Siddiqui ◽

Waqar Ahmed

Keyword(s):

Structural Equation ◽

Perceived Value ◽

Past Research ◽

Retail Store ◽

Partial Least Square ◽

Least Square ◽

Store Image ◽

Retail Stores ◽

Content Type ◽

Shopping Experience

PurposeNowadays customers want to enjoy their shopping experience with convenience and maximum value for their money. The purpose of this paper is to examine the role of in-store logistics in crafting store image and perceived value to customers, thus creating satisfied and loyal customers.Design/methodology/approachA research framework was developed based on the review of relevant past research in the area of retail store service quality, perceived value, store image, customer loyalty and satisfaction. Valid data were gathered through a survey from 200 respondents who have shopping experience of small- and medium-sized retail store. Data are analysed through partial least square structural equation modelling (PLSSEM) using Smart PLS 3.2.4.FindingsThe findings of this study suggest that in-store logistics play a major role in developing customers’ satisfaction followed by store image and perceived value. Further, satisfied customers are expected to return to the same retail store, thus showing loyalty.Practical implicationsThis research provides insight into retail decisions makers regarding the factors which enhance customer satisfaction and retention. This study also helps marketers and operations managers to develop strategies for retail stores based on the findings of this research.Originality/valueFrom a retailer’s perspective the paper explains the factors empirically that impact shoppers in the retail store environment.

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