scholarly journals A Novel Framework for Hybrid Mobile Application: Design & Development

2019 ◽  
Vol 7 (5) ◽  
pp. 2981-2985
Author(s):  
Dr. Abid Hussain
Keyword(s):  
Mobile Application ◽  
Design Development ◽  
Mobile Application Design ◽  
Application Design

Multi-objective optimisation of user experience in mobile application design via a grey-fuzzy-based Taguchi approach

2020 ◽  
Vol 28 (3) ◽  
pp. 175-188
Author(s):  
Yongfeng Li ◽  
Liping Zhu
Keyword(s):  
User Experience ◽  
Performance Index ◽  
Mobile Application ◽  
Design Patterns ◽  
Taguchi Approach ◽  
Signal To Noise ◽  
Multi Objective ◽  
Response Performance ◽  
Mobile Application Design ◽  
Application Design

User experience is a key quality of mobile application design. It involves all aspects of human–computer interactions, and thus the optimisation of user experience is a multi-objective optimisation problem. User experience is subjective and uncertain; however, very little attention has been directed toward this issue when optimising user experience. In this article, a grey-fuzzy-based Taguchi approach is proposed to optimise user experience in mobile application design. Design analysis is first conducted to determine mobile design patterns and user experience characteristics. Next, a Taguchi experiment is executed, and then the signal-to-noise ratios are computed. After that, the signal-to-noise ratios are transformed into a multi-response performance index via a grey-fuzzy-based analysis. Finally, based on the multi-response performance index, the optimal design is achieved by using statistical analysis. A mobile health application design was employed to illustrate the proposed approach. The results indicate that this approach can effectively manage the subjectivity and uncertainty concerning user experience characteristics, and can be used as a general robust design approach for optimising user experience of mobile application design.

scholarly journals Classification and Improvement Strategy for Design Features of Mobile Tourist Guide Application: A Kano-IPA Approach

2020 ◽  
Vol 2020 ◽  
pp. 1-9
Author(s):  
Shun Li ◽  
Quan Xiao
Keyword(s):  
Mobile Application ◽  
Quality Attributes ◽  
Mobile Technologies ◽  
Design Features ◽  
Kano Model ◽  
Improvement Strategy ◽  
Online Questionnaire ◽  
Mobile Application Design ◽  
Mobile Tourist Guide ◽  
Application Design

An increasing number of people are using mobile applications to obtain travel-related information and activities due to the prosperity of the internet and mobile technologies nowadays. The design, development, and improvement of mobile tourist guide application (MTGA) are particularly important for travel-related companies. As an emerging application scenario of mobile technologies in the field of tourism, existing research on MTGA lacks analysis of its specific design, especially from the perspective of users to investigate the microscopic design features and improvement strategies. The Kano model was adopted by prior studies to analyse product quality attribute, while importance-performance analysis (IPA) was used to prioritize quality attributes for improvement. However, due to the limitation of the Kano model in neglecting the attribute performance and importance and the weakness of IPA in considering only the one-dimensional quality attributes, the use of single approach has its shortcomings for analysing the design features of MTGA. We attempt to integrate Kano model and IPA to conduct a study on the classification and improvement strategy issues for the design features of MTGA. Particularly, we identify design features of MTGA first, propose a method to classify them, and determine their priorities for developing and improving as well. An online questionnaire survey is conducted. The paper extends research on Kano model and IPA into the domain of mobile application design and provides insights into management strategies about the design of MTGA, which also offers novel and important implications for travel-related companies to increase the users’ satisfaction by optimizing their mobile application design.

Sign in / Sign up

Export Citation Format

Share Document