Mindset predicts consumer variety seeking through learning goal orientation: The role of susceptibility to interpersonal influence

2021 ◽  
Vol 49 (6) ◽  
pp. 1-11
Author(s):  
Jiqiang Li ◽  
Lining Sun
Keyword(s):  
Goal Orientation ◽  
Learning Goals ◽  
Interpersonal Influence ◽  
Variety Seeking ◽  
Learning Goal ◽  
Learning Goal Orientation ◽  
The Us ◽  
Susceptibility To Interpersonal Influence ◽  
New Evidence

We examined how people's belief that human traits are either malleable or fixed—that is, mindset—can shape consumers' variety seeking through learning goal orientation. We also tested the moderating effect of susceptibility to interpersonal influence in the mindset–variety seeking relationship. Participants were 364 adults in the US, who completed a survey on mindset, variety seeking, learning goals, and susceptibility to interpersonal influence. Results show that consumers with a growth (vs. fixed) mindset were more likely to engage in variety seeking as they were more motivated by learning goals. This relationship was more evident when they cared less (vs. more) about others' approval. These findings offer new evidence for how mindset is related to consumption tendencies, provide insight into the conditions under which these relationships are stronger or weaker, and suggest that practitioners should pay more attention to mindset when they are developing marketing strategies.

Learning Goal Orientation and Creativity: Role of Psychological Safety

2011 ◽  
Author(s):  
Warren C. K. Chiu ◽  
Humphrey Leung ◽  
Kaylee Kong ◽  
Cynthia Lee
Keyword(s):  
Goal Orientation ◽  
Psychological Safety ◽  
Learning Goal ◽  
Learning Goal Orientation

Effects of managerial coaching on critical reflection: mediating role of learning goal orientation

2020 ◽  
Vol 32 (3) ◽  
pp. 217-228 ◽  
Author(s):  
Makoto Matsuo ◽  
Kohei Arai ◽  
Takami Matsuo
Keyword(s):  
Goal Orientation ◽  
Critical Reflection ◽  
Learning Goals ◽  
Future Research ◽  
Managerial Coaching ◽  
Content Type ◽  
Mediating Role ◽  
Learning Goal ◽  
Learning Goal Orientation ◽  
Quantitative Studies

Purpose The purpose of this paper is to investigate the direct and indirect effects of managerial coaching on critical reflection mediated through learning goal orientation. Design/methodology/approach The authors conducted a questionnaire survey of 169 employees in 53 teams at an IT firm in Japan. The data were examined using multi-level analyses. Findings Managerial coaching has a direct positive effect on critical reflection, and the relationship is mediated by learning goal orientation. Research limitations/implications The characteristics of the sample may limit the generalization of the findings. Future research should verify the model in other industries and countries. Practical implications The organizations should note that managerial coaching is useful not only for facilitating employees’ problem-solving but also for enhancing their critical reflection. It should also be noted that employees can reflect critically on their beliefs and work routines when they have learning goals. Originality/value Although few quantitative studies have investigated the determinants of critical reflection, the present research reveals the overlooked functions of managerial coaching in promoting employees’ learning.

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