Understanding Green Purchasing Behavior Through Environmental Attitude: An Empirical Study on Innisfree Consumers

Lately, consumers are increasingly aware of their purchase behaviors in modern times. They are cognizant of the fact that their consumption habits may have a detrimental effect on environmental sustainability. Marketers have made numerous efforts to develop environmentally friendly products for their customers. This, however, results in a boomerang effect, where customers develop a negative attitude towards the process and label it as greenwashing. Aimed to fill in the knowledge and research object gaps regarding this issue, specifically in Medan, this research assessed how environmental attitude toward green purchasing behavior is influenced by numerous antecedents, including interpersonal influence, altruism, and environmental knowledge. Structural Equation Modelling analysis is employed to assess the relationship between variables. This research indicates that altruism and environmental knowledge have a positive effect on environmental attitude, and that environmental attitude has a positive effect on green purchasing behavior. However, interpersonal influence has a negative effect on environmental attitudes. This shows that marketers should consider these variables when developing an effective campaign capable of eliciting a positive attitude about the environment among the population.

Impact of Susceptibility of Interpersonal Influence, and Vanity Aspects on Luxury Brand Consumption

The present study has demonstrated the impact of consumer’s susceptibility of interpersonal influence and vanity aspects on luxury brand consumption. Study was conducted in the northwestern region of India with 650 research participants; quota sampling was used in the process of research. Researchers used SPSS 21.0 to explore reliability, factorability, and correlation among the variables. For analyzing the structural model, AMOS 21.0 was used. Results found that value-expressive influence affects luxury brand consumption more than utilitarian influence, and informational influence is positively related to luxury brand consumption. Results found that luxury brand consumption is associated with achievement aspects of luxury.

Impact of Personal Values on Political Consumption: The moderating role of interpersonal influence in social media

This study aims to analyze the moderating effect of interpersonal influence in social media on the relationship between personal values and political consumption. Through a survey of 206 respondents, the results of linear regression analysis showed that the values of self-transcendence and openness to change are positively related to political consumption, whereas self-promotion has a negative relation. The results also showed that interpersonal influence in social media has a critical moderating effect since (i) amplifies political consumption of people with self-transcendence values and (ii) increases the political consumption of people with self-promotion values. This research expands the literature on consumer behavior by showing that personal values on political consumption depend on the individual's susceptibility to being influenced by social media.

PENGARUH INTERPERSONAL INFLUENCE, ALTRUISM, DAN ENVIRONMENT KNOWLEDGE TERHADAP GREEN PURCHASING BEHAVIOUR KONSUMEN THE BODY SHOP YANG DIMEDIASI OLEH ENVIRONMENT ATTITUDE

Abstract-This research was conducted to determine the relationship between interpersonal influence, altruism, environmental knowledge and green purchasing behaviour mediated by environmental attitudes towards consumers of The Body Shop in the Jakarta, Tangerang, Depok, Bekasi and Bogor areas. This research will focus on consumers of The Body Shop where the researchers conducted this research because the awareness of young consumers towards environmentally friendly products is still low. This research was conducted using a quantitative approach. The data used in this study were collected through an instrument in the form of an electronic questionnaire, namely Google Form that was spread on social media. The findings of this research show that interpersonal influence has a positive and significant effect on environment attitude; altruism has a positive effect on environment attitude; environment knowledge has no positive effect on environment attitude; and environment attitude has a positive effect on green purchasing behaviour. The managerial implication that can be given from this research is that marketers can increase consumer knowledge of the environment so that it can encourage consumers to pay attention to their attitudes towards the environment and can lead to consumer buying behaviour for environmentally friendly products. Keywords: Interpersonal Influence; Altruism; Environment Knowledge; Green Purchasing Behavior; Environment Attitude

Mindset predicts consumer variety seeking through learning goal orientation: The role of susceptibility to interpersonal influence

We examined how people's belief that human traits are either malleable or fixed—that is, mindset—can shape consumers' variety seeking through learning goal orientation. We also tested the moderating effect of susceptibility to interpersonal influence in the mindset–variety seeking relationship. Participants were 364 adults in the US, who completed a survey on mindset, variety seeking, learning goals, and susceptibility to interpersonal influence. Results show that consumers with a growth (vs. fixed) mindset were more likely to engage in variety seeking as they were more motivated by learning goals. This relationship was more evident when they cared less (vs. more) about others' approval. These findings offer new evidence for how mindset is related to consumption tendencies, provide insight into the conditions under which these relationships are stronger or weaker, and suggest that practitioners should pay more attention to mindset when they are developing marketing strategies.

Influence of an individual’s unethical behaviour on peers’ vicarious learning in organisations: the role of moral anger

Purpose Because unethical behaviour pervades in organisations, how to inhibit the interpersonal influence of unethical behaviour has become increasingly important. This study aims to integrate the deontic justice theory and affective events theory to examine the relationship between an individual’s unethical behaviour and his or her peers’ vicarious learning by highlighting the mediating effect of peers’ moral anger and the moderating effect of task interdependence on this relationship. Design/methodology/approach Data were collected in two waves from 254 employees of a large manufacturing company in the People’s Republic of China. Findings The hypothesised moderated mediation model was supported. Specifically, as expected, peers’ moral anger mediated the negative relationship between an individual’s unethical behaviour and peers’ vicarious learning. Task interdependence moderated the direct relationship between the individual’s unethical behaviour and his or her peers’ moral anger and the indirect relationship between an individual’s unethical behaviour and his or her peers’ vicarious learning via the peers’ moral anger such that these relationships were stronger when the level of task interdependence was higher. Originality/value This study argues that the deontic justice theory is a supplement for the social learning theory in explaining the interpersonal influence of unethical behaviour. Drawing on the deontic justice theory, this study demonstrates that an individual’s unethical behaviours are unlikely to be rewarded or accepted, and by integrating the theories of deontic justice and affective events, offers a rationale for the emotional mechanism that underlies the interpersonal influence of unethical behaviour.

Egocentric Biases are Determined by the Precision of Self-related Predictions

According to predictive processing theories, emotional inference involves simultaneously minimising discrepancies between predictions and sensory data relating to both one’s own and others’ states, achievable by altering either one’s own state (empathy) or perception of another’s state (egocentric bias) so they are more congruent. We tested a key hypothesis of these accounts, that predictions are weighted in inference according to their precision (inverse variance). If correct, more precise self-related predictions should bias perception of another’s emotional expression to a greater extent than less precise predictions. We manipulated predictions about upcoming own-pain (low or high magnitude) using cues that afforded either precise (a narrow range of possible magnitudes) or imprecise (a wide range) predictions. Participants judged pained facial expressions presented concurrently with own-pain to be more intense when own-pain was greater, and precise cues increased this biasing effect. Implications of conceptualising interpersonal influence in terms of predictive processing are discussed.