scholarly journals Trust and Betrayal in the Medical Marketplace

2002 ◽  
Vol 55 (3) ◽  
pp. 919 ◽  
Author(s):  
M. Gregg Bloche
Keyword(s):  
Medical Marketplace

Advertising Women: Gender and the Vendor in the Print Culture of the Medical Marketplace, 1660–1830

2018 ◽  
Author(s):  
Barbara M. Benedict
Keyword(s):  
Print Culture ◽  
The Body ◽  
Medical Practitioners ◽  
The Public ◽  
Representation Of Women ◽  
The Social ◽  
Public World ◽  
Medical Marketplace ◽  
And Gender ◽  
Ambiguous Position

This essay asks when and how did early periodical advertisements identify or solicit consumers by gender? In response to this question, Barbara Benedict analyses the representations and self-representation of women medical practitioners (physicians and apothecaries) and the female body in handbills and newspaper advertisements from 1650 to 1751. It argues that the rough-and-tumble world of advertisement provided women with opportunities to capitalise on their gendered physicality, despite the social and gender prejudices this move entailed. Benedict illuminates how medical ads by women physicians occupy an ambiguous position as simultaneously participants in the public world, the printed marketplace, and as privileged or limited by their special connection to domesticity, and particularly to the body. Print, the essay concludes, enabled early female medical practitioners to compete in the medical marketplace.

Medical marketplace

1991 ◽  
Author(s):  
Michael Moretti
Keyword(s):  
Medical Marketplace

The New Medical Marketplace

1990 ◽  
Vol 85 (1) ◽  
pp. 148
Author(s):  
Anne Stoline ◽  
Jonathan P. Weiner
Keyword(s):  
Medical Marketplace

Taste-Based Medicine

2015 ◽  
Vol 15 (1) ◽  
pp. 8-21 ◽  
Author(s):  
India Mandelkern
Keyword(s):  
Eighteenth Century ◽  
Natural World ◽  
Human Relationships ◽  
Medical Practitioners ◽  
New Science ◽  
History Of ◽  
Medical Marketplace ◽  
Long Eighteenth Century ◽  
Based Medicine

This essay examines the significance of gustation in the history of therapeutics as a shared anthropological inheritance that mediates human relationships with the natural world. Bringing together ancient Indian, Chinese, and Western medical cosmologies, I argue that our faith in the curative properties of certain tastes—or “taste-based medicine”—has been remarkably enduring. Focusing on elite English medical practitioners over the long eighteenth century, I demonstrate that “taste-based medicine” not only survived transformations within the English medical marketplace and the rise of the “new science,” but actively mobilized debates about the constitution of expertise and who should have access to it.

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