By the turn of the twentieth century, a cohort of clerical activists, plagued by notions of a widespread spiritual crisis, realized that religious authority in public life could be bolstered by the construction of new and powerful denominational bureaucracies, the pursuit of moral reforms such as prohibition, and by tackling head on the widely held anticlerical fears confronting religious activism in public life. Activists such as Methodist minister George C. Rankin would learn, for instance, that reclaiming historical memory—abolishing hostile associations with witch trials and inquisitions–could convince more and more Texans that government could—and should—be run along religious lines. Moral reform was only the most public manifestation of a brewing clerical movement that targeted the popular religious attitudes of everyday southerners to enable the construction of the Bible Belt.