Optimal Experimental Design for Double-Bounded Dichotomous Choice Contingent Valuation

1993 ◽  
Vol 69 (2) ◽  
pp. 138 ◽  
Author(s):  
Barbara J. Kanninen
Author(s):  
Dede Long ◽  
Grant H. West ◽  
Rodolfo M. Nayga

Abstract The agriculture and food sectors contribute significantly to greenhouse gas emissions. About 15 percent of food-related carbon emissions are channeled through restaurants. Using a contingent valuation (CV) method with double-bounded dichotomous choice (DBDC) questions, this article investigates U.S. consumers’ willingness to pay (WTP) for an optional restaurant surcharge in support of carbon emission reduction programs. The mean estimated WTP for a surcharge is 6.05 percent of an average restaurant check, while the median WTP is 3.64 percent. Our results show that individuals have a higher WTP when the surcharge is automatically added to restaurant checks. We also find that an information nudge—a short climate change script—significantly increases WTP. Additionally, our results demonstrate that there is heterogeneity in treatment effects across consumers’ age, environmental awareness, and economic views. Our findings suggest that a surcharge program could transfer a meaningful amount of the agricultural carbon reduction burden to consumers that farmers currently shoulder.


2021 ◽  
Vol 200 ◽  
pp. 110747
Author(s):  
Joshua Stuckner ◽  
Matthew Piekenbrock ◽  
Steven M. Arnold ◽  
Trenton M. Ricks

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