Reducing the Risk of New Product Marketing Strategies Testing

1969 ◽  
Vol 6 (2) ◽  
pp. 216 ◽  
Author(s):  
Jack Abrams
Keyword(s):  
New Product ◽  
Marketing Strategies ◽  
Product Marketing ◽  
New Product Marketing

New Product Marketing Strategies

1984 ◽  
pp. 213-236
Author(s):  
Merlin Stone ◽  
Hamish Macarthur
Keyword(s):  
New Product ◽  
Marketing Strategies ◽  
Product Marketing ◽  
New Product Marketing

Reducing the Risk of New Product Marketing Strategies Testing

1969 ◽  
Vol 6 (2) ◽  
pp. 216-220
Author(s):  
Jack Abrams
Keyword(s):  
New Product ◽  
Marketing Strategies ◽  
Product Marketing ◽  
New Product Marketing

New Product Marketing Strategies

1994 ◽  
pp. 216-237
Author(s):  
Hamish E. Macarthur ◽  
Merlin Stone
Keyword(s):  
New Product ◽  
Marketing Strategies ◽  
Product Marketing ◽  
New Product Marketing

New Product Marketing: The Cutting Edge of Corporate Policy

1976 ◽  
Vol 40 (2) ◽  
pp. 76 ◽  
Author(s):  
Paul C. Harper
Keyword(s):  
New Product ◽  
Cutting Edge ◽  
Corporate Policy ◽  
Product Marketing ◽  
New Product Marketing

Innovation and New Product Marketing

1978 ◽  
Vol 42 (1) ◽  
pp. 122
Author(s):  
Jac L. Goldstucker ◽  
David F. Midgley
Keyword(s):  
New Product ◽  
Product Marketing ◽  
New Product Marketing

Borono-198: New Product Marketing Strategy

2008 ◽  
pp. 413-427
Author(s):  
Anusree Ganguly ◽  
Shekhar Somanath
Keyword(s):  
Marketing Strategy ◽  
New Product ◽  
Product Marketing ◽  
New Product Marketing

scholarly journals IMPLEMENTASI KOMUNIKASI PEMASARAN PADA PRODUK HASIL OLAHAN LIMBAH BOTOL PLASTIK DI KOTA MALANG

IQTISHODUNA ◽  
2013 ◽  
Author(s):  
Yayuk Sri Rahayu
Keyword(s):  
Direct Marketing ◽  
Personal Selling ◽  
New Product ◽  
Sales Promotion ◽  
Marketing Communication ◽  
Marketing Process ◽  
Communication Programs ◽  
Product Marketing ◽  
New Product Marketing ◽  
Descriptive Qualitative

Marketing communication has an important role in new product marketing process to inform dan promote the existing products. This research was focused and aimed to identify the implementation of marketing communication on recycle product from plastic bottles trashes at Malang. The research is descriptive qualitative and data was collected by quesionaire and observation. The result shows that producers of recycle product plastic bottles trashes have already implemented four marketing communication programs consist of advertising, sales promotion, publicity, dan personal selling. However, they have not implement direct marketing yet because lack of human resuorces.

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