The Role of Experience in Information Use and Decision Making by Marketing Managers

1990 ◽  
Vol 27 (1) ◽  
pp. 1 ◽  
Author(s):  
W. Steven Perkins ◽  
Ram C. Rao

1990 ◽  
Vol 27 (1) ◽  
pp. 1-10 ◽  
Author(s):  
W. Steven Perkins ◽  
Ram C. Rao




2003 ◽  
Vol 67 (3) ◽  
pp. 63-79 ◽  
Author(s):  
J. Chris White ◽  
P. Rajan Varadarajan ◽  
Peter A. Dacin

Improving marketing decision making requires a better understanding of the factors that influence how managers interpret and respond to a market situation. Building on extant literature, the authors develop a model that delineates antecedents of and responses to the interpretation of a market situation. Using case-scenario methodology, the authors test the model in the context of a marketing decision (annual advertising and promotion budget recommendation) with data collected from a nationwide sample of hospital marketing executives. The results of the partial least squares analysis show that (1) cognitive style, organizational culture, and information use affect the extent to which managers perceive a given market situation as one in which they can control the outcomes of their decision; (2) the more managers perceive a situation as controllable, the more they appraise that situation as an opportunity; and (3) the more managers appraise a situation as an opportunity, the greater is the magnitude of their response.



2018 ◽  
Vol 41 ◽  
Author(s):  
Kevin Arceneaux

AbstractIntuitions guide decision-making, and looking to the evolutionary history of humans illuminates why some behavioral responses are more intuitive than others. Yet a place remains for cognitive processes to second-guess intuitive responses – that is, to be reflective – and individual differences abound in automatic, intuitive processing as well.



2014 ◽  
Vol 21 (1) ◽  
pp. 15-23 ◽  
Author(s):  
Helen Pryce ◽  
Amanda Hall

Shared decision-making (SDM), a component of patient-centered care, is the process in which the clinician and patient both participate in decision-making about treatment; information is shared between the parties and both agree with the decision. Shared decision-making is appropriate for health care conditions in which there is more than one evidence-based treatment or management option that have different benefits and risks. The patient's involvement ensures that the decisions regarding treatment are sensitive to the patient's values and preferences. Audiologic rehabilitation requires substantial behavior changes on the part of patients and includes benefits to their communication as well as compromises and potential risks. This article identifies the importance of shared decision-making in audiologic rehabilitation and the changes required to implement it effectively.



2019 ◽  
Vol 7 (3) ◽  
pp. 312-321
Author(s):  
Jessica M. Bernacki ◽  
Amy K. Weimer
Keyword(s):  


2005 ◽  
Author(s):  
Marcus M. Butts ◽  
Lillian T. Eby ◽  
Carrie S. McCleese


2009 ◽  
Author(s):  
Jared E. LeClerc ◽  
Susan L. Joslyn




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