Analysis of Professional Baseball Fans’ Perception Type about Physical Environment of Professional Baseball Stadium: Q-methodological Approach

2019 ◽  
Vol 58 (5) ◽  
pp. 81-95
Author(s):  
Kyung Eun Han ◽  
Kwang Min Cho ◽  
Sang Hyun Park



2010 ◽  
Vol 24 (4) ◽  
pp. 456-471 ◽  
Author(s):  
Michelle Harrolle ◽  
Galen Trail ◽  
Ariel Rodriguez ◽  
Jeremy Jordan

The sport marketing field has neglected to study the Latino population despite escalating amounts of consumer research within the marketing literature focusing on this market segment. Therefore, the purpose of our study was to examine the potential predictors of conative loyalty (i.e., purchase intentions) of the Latino fan by testing the Model of Sport Spectator Conative Loyalty (Model B) on a Latino sample. In addition, we wanted to compare the relationships within the model between Latinos and Non-Latinos to study the potential differences between the two market segments. The participants were Latino (n= 127) and Non-Latino (n= 186) attendees of a professional Major League Baseball game in the Southeastern United States. Even though the model results were very similar for both groups, differences do exist between Latinos and Non-Latinos in terms of specific sport consumer behavior relationships (e.g., BIRGing and CORFing on Conative Loyalty).



2017 ◽  
Vol 29 (1) ◽  
pp. 54-63
Author(s):  
Sung-Bae Roger Park ◽  
JungTaek Shin ◽  
Shin, Sanghyun


2020 ◽  
Vol 3 (3) ◽  
pp. 169-188
Author(s):  
Maria Angélica Ramos ◽  
◽  
Marcelo Dantas ◽  
Maria Adelaide Maia ◽  
Iris Bandeira ◽  
...  

We present a methodological proposal for the systematic mapping of superficial formations applicable on a national scale. The importance of such a proposition stems from the fact that a large part of the Brazilian territory is located in a humid or semi-humid tropical zone, where deeply weathered and sometimes tens of meters thick lateritized regolith mantles develop. The methodological approach consists of a geological-geomorphological-pedological compartmentalization of the terrains, together with elements of morphostratigraphic analysis and of the intrinsic properties of saprolites and soils. This approach, structured in a GIS environment, was applied in two different areas in Brazil: The Federal District and the São Luis island in the state of Maranhão, where the complex geodiversity of the regolith landscape stands out in both areas. The results highlight the diversity of horizons in the regolith profile, in addition to its anisotropy. The recognition of the complexity of these superficial formations is, therefore, of great importance for a more detailed analysis of various themes, such as for civil works; susceptibility to erosion and mass movements; potential for aquifer recharge; and mineral potential. Finally, the importance of the study of superficial formations is emphasized for the improvement of geological mapping and for the multi-thematic analysis of the physical environment applied to land management.



Author(s):  
Semin Kim ◽  
Kangsoo You

Due to the recent pandemic of COVID-19, sports events around the world are being hit hard in 2020. However, with the KBO league having been opened even though it is late, it has attracted the attention of baseball fans around the world as it becomes an overseas broadcast. However, since the Republic of Korea is also affected by the global economic crisis, the financial burden of professional baseball teams that rely on their parent company has become a hot topic. Therefore, in this study, we collected records such as IP, ERA, and WAR of KBO league FA pitchers and news related to FA contracts. Then, we preprocessed the data and analyzed it. To this end, we analyzed the performance and financial burden indicators according to the pitcher's age and contract years. In addition, it was found that the performance of athletes was maintained until their mid 30’s, and through rational FA contracts, the team and athletes were able to suggest win-win strategies. And with this basic data analysis in the sports industry, the possibility of utilizing these strategies was confirmed.



2017 ◽  
Vol 56 (4) ◽  
pp. 319-335
Author(s):  
Hyo-Min Seo ◽  
Tae-Hee Kim ◽  
Kyung-Ro Chang


2018 ◽  
Vol 27 (2) ◽  
pp. 247-261
Author(s):  
Wan-Young Lee ◽  
Gang-Min Yoo ◽  
Seong-Sik Cho


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