Cognitive Style and Sex: A Study of Stereotypical Thinking

2008 ◽  
Vol 102 (3) ◽  
pp. 739-744
Author(s):  
Havva J. Meric ◽  
Margaret M. Capen

Differences between Cognitive Style Index mean scores of female and male undergraduate business students were tested using a general linear model. Among 286 undergraduate business students, women scored higher (more analytical) than men. The comparison of undergraduate business students with and without work experience related to their major shows that students with such related work experience were more intuitive than peers with no work experience related to their major.

1994 ◽  
Vol 74 (3) ◽  
pp. 723-732 ◽  
Author(s):  
Reid P. Claxton ◽  
Roger P. McIntyre

Earlier research by Cacioppo and Petty has shown need for cognition scores to be related to the early conceptualization of cognitive style of Witkin, Dyk, Faterson, Goodenough, and Karp. For a sample of 69 female and 98 male undergraduate business students, the present study investigated relationships between need for cognition and cognitive style as measured by the sensing-intuiting and thinking-feeling components of the Myers-Briggs Type Indicator. Need for cognition scores were statistically related to cognitive style. As hypothesized, subjects high on Intuiting-Thinking scored highest, and those scoring high on Intuiting-Feeling and Sensing-Thinking had intermediate scores. Subjects scoring high on Sensing-Feeling scored lowest. Five of six paired contrasts of need for cognition scores were significant. Market applications and implications for consumer psychology are discussed.


2010 ◽  
Vol 41 (02) ◽  
Author(s):  
J Möhring ◽  
D Coropceanu ◽  
F Möller ◽  
S Wolff ◽  
R Boor ◽  
...  

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