Research on the continuous use intention of O2O service in the food industry applying extended technology acceptance model : Focused on the moderating effect of the age

The aim of this study is to investigate the factors affecting cloud computing technology application by using technology acceptance model 3 (TAM3). The conceptual model was empirically analysed. While the experience of employees has no moderating effect on the relationship between subjective norm and perceived usefulness, the effect of perceived ease of use on perceived usefulness is moderated by experience. In other words, the higher the experience, the higher the effect of perceived ease of use on perceived usefulness. In addition, perceived ease of use, in terms of the perceived enjoyment and playfulness variables, has a mediating effect. Perceived usefulness and perceived ease of use in cloud computing have positive effect on behavioral intention. Research on cloud computing and technology acceptance model has overlooked the mediating and moderating effect of variables in TAM3, on which very little work has been done.

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EXTENDED TAM TEST ON INDONESIAN SMEs’ FINTECH USERS & ITS FINANCIAL REPORTS

SAR (Soedirman Accounting Review) Journal of Accounting and Business ◽

10.20884/1.sar.2020.5.1.3193 ◽

2020 ◽

Vol 5 (1) ◽

pp. 83

Author(s):

Wita Ramadhanti ◽

Kurniawan Kurniawan ◽

Mukhrodin Mukhrodin ◽

Sri Murni Setyawati

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Food Industry ◽

Technology Usage ◽

Accounting Standard ◽

Financial Reports ◽

Food Industries ◽

Acceptance Model ◽

Reconciliation Process ◽

Financial Technology

Indonesia have SME accounting standard that effective in 2018, but this standard adoption is not popular at that time. Hence recent fastest growing in financial technology adoption by food industries’ SME creating the need for having financial reports in order to make an exact reconciliation for the payment. This research wants to know whether this financial technology usage will lead to SME’s to make financial reports according to accounting standard. The model is designed to test the Extended Technology Acceptance Model (Extended-TAM). Population here is SME in food industry that on Grabfood list. 100 sample were drawn using purposive sampling for SME that uses OVO, a financial technology company that partnering with Grabfood. Data then analyzes using WarpPLS.This results is consistent with Extended TAM. The result also shows that adoption of FinTech will trigger SME to make better financial reports to make reconciliation process in billing easier.

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A Smartphone APP for Health and Tourism Promotion

Mathematical Problems in Engineering ◽

10.1155/2014/583179 ◽

2014 ◽

Vol 2014 ◽

pp. 1-10 ◽

Cited By ~ 3

Author(s):

Ker-Cheng Lin ◽

Lin-Sheng Chang ◽

Chien-Ming Tseng ◽

Hsuan-Hung Lin ◽

Yung-Fu Chen ◽

...

Keyword(s):

Health Promotion ◽

Technology Acceptance ◽

Technology Acceptance Model ◽

Folk Culture ◽

Behavior Intention ◽

Tourism Promotion ◽

Acceptance Model ◽

And Behavior ◽

Continuous Use ◽

Culture Education

The main purpose of this study is to develop an APP by integrating GPS to provide the digitized information of local cultural spots to guide tourists for tourism promotion and the digitized information of mountaineering trails to monitor energy expenditure (EE) for health promotion. The provided cultural information is also adopted for educational purpose. Extended Technology Acceptance Model (TAM) was used to evaluate the usefulness and behavior intention of the provided information and functions in the developed system. Most users agreed that the system is useful for health promotion, tourism promotion, and folk-culture education. They also showed strong intention and positive attitude toward continuous use of the APP.

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