Research on the Impact of Food Safety Crisis on Brand Trust: The Moderating Effect of Psychological Risk

It is a generally acknowledged in marketing literature that pricing is a critical strategy that influences product/service demand and company profitability. Consequently, price plays an important role in influencing customers decisions in choosing and developing loyalty with a particular product or service. Moreover, consumers are becoming more value conscious, focusing on price and value as the primary reason when purchasing product and service. Thus, the influence of the multi-dimensions of perceived value on customer loyalty in the airline context was examined. In addition, the moderating effect of consumers price perception was also investigated in explaining service loyalty. The empirical findings strongly supported the significant impact of quality/emotional response/reputation, behavioral price on brand affect and brand trust. But no support was found for the hypothesized relationships between monetary price and brand affect and brand trust. Moreover, brand trust was found to significantly predict both attitudinal loyalty and behavioral loyalty, as hypothesized. Contrary to expectations, brand affect exerted no impact on both loyalty constructs. The moderating effect of price perception was significantly apparent solely on the relationship between brand affect and loyalty constructs.

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Examining The Relationship Between Commitment And Airline Loyalty And The Moderating Effect Of Uncertainty Avoidance

Journal of Business & Economics Research (JBER) ◽

10.19030/jber.v8i9.765 ◽

2010 ◽

Vol 8 (9) ◽

Author(s):

Jirawat Anuwichanont

Keyword(s):

Customer Loyalty ◽

Uncertainty Avoidance ◽

Moderating Effect ◽

Three Dimensions ◽

Brand Trust ◽

Behavioral Loyalty ◽

Attitudinal Loyalty ◽

Major Predictor ◽

Brand Affect ◽

The Impact

<p class="MsoNormal" style="text-align: justify; line-height: normal; margin: 0in 0.5in 0pt; mso-pagination: none;"><span style="font-family: "Times New Roman","serif"; color: black; font-size: 10pt; mso-themecolor: text1;">Customer loyalty has long been of significant interest to both academic scholars and marketing practitioners. Considerable researches in marketing has long supported commitment as a major predictor of loyalty. Notwithstanding that the association between customers’ commitment and loyalty is well documented, little understanding of how the multi-dimensions of commitment influence customer loyalty in the airline context. Thus, the impact of the multidimensional conceptualization of commitment (informational complexity, position involvement and volitional choice) on loyalty was investigated in the airline context. Besides commitment, the examinations of the influence of brand affect and brand trust on loyalty constructs were also included. Moreover, the moderating effect of uncertainty avoidance on the links between brand affect and brand trust and loyalty was also taken into account. The empirical findings supported the three dimensions of commitment as the determinants of loyalty. But no support was found for the hypothesized relationships between informational complexity and attitudinal loyalty and between volitional choice and attitudinal loyalty. As hypothesized, brand affect contributes to predicting both attitudinal and behavioral loyalty; while brand trust influences solely on behavioral loyalty. Contrary to expectations, no support was found for the moderating effect of uncertainty avoidance on the relationships between brand affect and brand trust and loyalty constructs.</span></p>

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Food Safety Security: A new Concept for Enhancing Food Safety Measures

International Journal for Vitamin and Nutrition Research ◽

10.1024/0300-9831/a000114 ◽

2012 ◽

Vol 82 (3) ◽

pp. 216-222 ◽

Cited By ~ 4

Author(s):

Venkatesh Iyengar ◽

Ibrahim Elmadfa

Keyword(s):

Food Safety ◽

Hazard Analysis ◽

Warning System ◽

Shared Responsibility ◽

Fine Tuning ◽

Strategic Action ◽

Surveillance Network ◽

Measurement Systems ◽

Critical Control Points ◽

The Impact

The food safety security (FSS) concept is perceived as an early warning system for minimizing food safety (FS) breaches, and it functions in conjunction with existing FS measures. Essentially, the function of FS and FSS measures can be visualized in two parts: (i) the FS preventive measures as actions taken at the stem level, and (ii) the FSS interventions as actions taken at the root level, to enhance the impact of the implemented safety steps. In practice, along with FS, FSS also draws its support from (i) legislative directives and regulatory measures for enforcing verifiable, timely, and effective compliance; (ii) measurement systems in place for sustained quality assurance; and (iii) shared responsibility to ensure cohesion among all the stakeholders namely, policy makers, regulators, food producers, processors and distributors, and consumers. However, the functional framework of FSS differs from that of FS by way of: (i) retooling the vulnerable segments of the preventive features of existing FS measures; (ii) fine-tuning response systems to efficiently preempt the FS breaches; (iii) building a long-term nutrient and toxicant surveillance network based on validated measurement systems functioning in real time; (iv) focusing on crisp, clear, and correct communication that resonates among all the stakeholders; and (v) developing inter-disciplinary human resources to meet ever-increasing FS challenges. Important determinants of FSS include: (i) strengthening international dialogue for refining regulatory reforms and addressing emerging risks; (ii) developing innovative and strategic action points for intervention {in addition to Hazard Analysis and Critical Control Points (HACCP) procedures]; and (iii) introducing additional science-based tools such as metrology-based measurement systems.

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