A Data-Overlay Approach to Synthesizing Single-Source Data

Journal of Advertising ◽

10.2753/joa0091-3367360401 ◽

2007 ◽

Vol 36 (4) ◽

pp. 7-18 ◽

Author(s):

Hugh M. Cannon ◽

J. Alexander Smith ◽

David L. Williams

Keyword(s):

Single Source ◽

Source Data ◽

Overlay Approach

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Integrated Exposure Effect Modeling of TV/PC/Mobile 3-screen Advertising in Korea : Case Studies with Single Source Data

The Korean Journal of Advertising ◽

10.14377/kja.2021.1.15.7 ◽

2021 ◽

Vol 32 (1) ◽

pp. 7-31

Author(s):

Hyunsoo Park ◽

◽

Insung Lee ◽

Doyul Lee

Keyword(s):

Case Studies ◽

Single Source ◽

Exposure Effect ◽

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Modeling heterogeneous effective advertising stock using single-source data

Quantitative Marketing and Economics ◽

10.1007/s11129-008-9042-z ◽

2008 ◽

Vol 6 (4) ◽

pp. 415-438 ◽

Author(s):

Nobuhiko Terui ◽

Masataka Ban

Keyword(s):

Single Source ◽

Source Data ◽

Effective Advertising

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Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data

International Journal of Advertising ◽

10.1080/02650487.2017.1335010 ◽

2017 ◽

Vol 37 (3) ◽

pp. 463-481 ◽

Author(s):

Virginia Beal ◽

Jenni Romaniuk ◽

Byron Sharp

Keyword(s):

Television Advertising ◽

Single Source ◽

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Consumer Surveys vs. Electronic Measures For Single-Source Data

Journal of Advertising Research ◽

10.2501/jar-42-5-19-25 ◽

2002 ◽

Vol 42 (5) ◽

pp. 19-25 ◽

Author(s):

Henry Assael ◽

David F. Poltrack

Keyword(s):

Single Source ◽

Source Data ◽

Consumer Surveys

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A brand choice model for TV advertising management using single-source data

Marketing Letters ◽

10.1007/s11002-010-9130-1 ◽

2010 ◽

Vol 22 (4) ◽

pp. 373-389 ◽

Author(s):

Masataka Ban ◽

Nobuhiko Terui ◽

Makoto Abe

Keyword(s):

Choice Model ◽

Brand Choice ◽

Single Source ◽

Tv Advertising ◽

Source Data ◽

Advertising Management

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An Advertisement Effect Simulator for Single Source Data and Its Experimental Evaluation

2018 14th International Conference on Signal-Image Technology & Internet-Based Systems (SITIS) ◽

10.1109/sitis.2018.00083 ◽

2018 ◽

Author(s):

Yutaro Hara ◽

Yoshitaka Sakurai ◽

Setsuo Tsuruta ◽

Eriko Sakurai

Keyword(s):

Experimental Evaluation ◽

Single Source ◽

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Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data

Marketing Science ◽

10.1287/mksc.10.2.111 ◽

1991 ◽

Vol 10 (2) ◽

pp. 111-130 ◽

Author(s):

James H. Pedrick ◽

Fred S. Zufryden

Keyword(s):

Single Source ◽

Source Data ◽

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A revised dosimetric characterization of 60Co BEBIG source: From single-source data to clinical dose distribution

Brachytherapy ◽

10.1016/j.brachy.2018.08.011 ◽

2018 ◽

Vol 17 (6) ◽

pp. 1011-1022

Author(s):

Sara Abdollahi ◽

Mahdieh Dayyani ◽

Elie Hoseinian-Azghadi ◽

Hashem Miri-Hakimabad ◽

Laleh Rafat-Motavalli

Keyword(s):

Dose Distribution ◽

Single Source ◽

Clinical Dose ◽

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Investigating the integrated 3screen advertising exposure effects and duplication rates on TV, online, & mobile, using single source data & media model

The Korean Journal of Advertising ◽

10.14377/kja.2015.10.15.7 ◽

2015 ◽

Vol 26 (7) ◽

pp. 7-26

Author(s):

Hyunsoo Park ◽

Keyword(s):

Single Source ◽

Source Data ◽

Advertising Exposure

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Identifying Single Source Data for Mixing Matrix Estimation in Instantaneous Blind Source Separation

Artificial Neural Networks - ICANN 2008 - Lecture Notes in Computer Science ◽

10.1007/978-3-540-87536-9_78 ◽

2008 ◽

pp. 759-767 ◽

Author(s):

Pau Bofill

Keyword(s):

Blind Source Separation ◽

Source Separation ◽

Single Source ◽

Matrix Estimation ◽

Source Data ◽

Mixing Matrix ◽

Mixing Matrix Estimation

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