scholarly journals Subcultures and Consumers' Decision Making Styles: A Cross-cultural Study of Tabriz and Sanandaj

2018 ◽  
Vol 10 (19) ◽  
pp. 343-360
Author(s):  
Mohammad Reza Karimi Alavijeh ◽  
Ramine Kalhor ◽  
Mohammad Mehdi Ahmadi
Human Nature ◽  
2013 ◽  
Vol 24 (3) ◽  
pp. 318-335 ◽  
Author(s):  
Laurence Fiddick ◽  
Denise Dellarosa Cummins ◽  
Maria Janicki ◽  
Sean Lee ◽  
Nicole Erlich

1973 ◽  
Vol 79 (1) ◽  
pp. 84-98 ◽  
Author(s):  
William T. Liu ◽  
Ira W. Hutchison ◽  
Lawrence K. Hong

2011 ◽  
Vol 12 (4) ◽  
pp. 58 ◽  
Author(s):  
Marla Royne Stafford ◽  
Gopala Ganesh ◽  
Michael G. Luckett

<span>Although spousal influence in the decision-making process has been investigated in the academic literature, most of the existing research has focused on decision-making for consumer goods. This paper reports the results of a cross-cultural study of consumer decision making for two broad types of services, across three different household samples (US Americans, Indian Tamil US Immigrants, and Indian Tamils living in India). Findings of the study suggest that for both types of services, there is more joint decision making within American US households than in Indian-Tamil households. Joint decision making is least prevalent in Tamil households in India.</span>


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