The Influence of Consumer Ethnocentrism and Moderating Effects of Product Characteristics on Country of Origin Effects - Focusing on Chinese Consumers -

Author(s):  
Sangha Lee ◽  
Choong-Lyong Ha
2011 ◽  
Vol 24 (3) ◽  
pp. 228-244 ◽  
Author(s):  
Nicolas Hamelin ◽  
Meriam Ellouzi ◽  
Andrew Canterbury

1998 ◽  
Vol 16 (3) ◽  
pp. 150-199 ◽  
Author(s):  
Khalid I. Al‐Sulaiti ◽  
Michael J. Baker

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