The Impact of Consumer Ethnocentrism, Product Involvement, and Product Knowledge on Country of Origin Effects: An Empirical Analysis on Turkish Consumers’ Product Evaluation

This study is to investigate how consumers’ attitudes toward brands/products manufactured by a country are affected by an international event. Authors explored that consumers’ attitudes toward brand “made in ___” are affected by various constructs, such as prior beliefs about the products’ attributes, the country’s image along with the brand name, and attitudes toward the advertising during an international event.

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Country-of-Origin Effects on Consumer Buying Behaviours. A Case of Mobile Phones

Studies in Business and Economics ◽

10.2478/sbe-2018-0029 ◽

2018 ◽

Vol 13 (2) ◽

pp. 179-201 ◽

Cited By ~ 2

Author(s):

Brenda Sevanandee ◽

Adjnu Damar-Ladkoo

Keyword(s):

Mobile Phones ◽

Country Of Origin ◽

Secondary Data ◽

Sampling Technique ◽

Purchase Intentions ◽

Global Marketing ◽

Country Of Origin Effects ◽

Market Opportunities ◽

Origin Effects ◽

The Impact

AbstractIn the period of market globalisation, global trade has changed immensely. Country-of – origin play a significant role in global marketing as it has created huge market opportunities for both firm and countries around the globe. Many companies are venturing in overseas market as they would benefit from a larger market share and lower cost of the goods and hence, these companies have to mention about the country-of-origin on the label of their products so that consumers can know where the goods originate from. This research will enable entrepreneurs and businesses who are in the commercial industry to have a better insight on the perception of consumers about the country-of-origin effects in the context of brands of mobile phones. The study further highlighted about the impact of a country’s image on the consumers’ purchase intentions. For this study, both qualitative and quantitative approach were used and both primary and secondary data were captured with the usage of convenience sampling technique. With evolutions in technology and mobile phones sectors, it was imperative to investigate on the above topic so as to reveal insightful details about country-of-origin effect on consumer buying behaviours as well as on country-of-manufacture and country-of-assembly.

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Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge

Journal of International Consumer Marketing ◽

10.1080/08961530802153722 ◽

2009 ◽

Vol 21 (2) ◽

pp. 137-151 ◽

Cited By ~ 49

Author(s):

Jin Kyun Lee ◽

Wei-Na Lee

Keyword(s):

Purchase Intention ◽

Country Of Origin ◽

Product Evaluation ◽

Consumer Product ◽

Subjective Knowledge ◽

Country Of Origin Effects ◽

Origin Effects

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The Psychology of Country-of-Origin Effects

Vezetéstudomány / Budapest Management Review ◽

10.14267/veztud.2006.07.11 ◽

2006 ◽

pp. 102-108

Author(s):

Peeter W. J. Verlegh

Keyword(s):

Country Of Origin ◽

Consumer Product ◽

Product Evaluations ◽

Scientific Support ◽

Country Of Origin Effects ◽

Origin Effects ◽

Marketing Variables ◽

The Impact ◽

Domestic Products ◽

Product Origin

The impact of product origin on consumer product evaluations is well-documented, and several types of influence have been described in the literature. In this paper, the author will first describe some of the practical and scientific support for this effect, and then focus on the psychology behind the country-of-origin effect. Drawing from recent studies, this paper will review cognitive, affective and normative country-of-origin effects, and discuss the mechanisms behind the. Special attention will be paid to the general preference for domestic products over foreign alternatives, and to the interaction between country of origin and other marketing variables, such as advertising.

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The Impact of Celebrity and the Spokesperson’s Ethnicity on Country-of-Origin Effects

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 World Marketing Congress ◽

10.1007/978-3-319-17320-7_39 ◽

2015 ◽

pp. 158-161

Author(s):

Paul Chao ◽

René M. Duregger

Keyword(s):

Country Of Origin ◽

Country Of Origin Effects ◽

Origin Effects ◽

The Impact

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The effects of country-of-origin fit on cross-border brand alliances

Asia Pacific Journal of Marketing and Logistics ◽

10.1108/apjml-08-2017-0187 ◽

2018 ◽

Vol 30 (5) ◽

pp. 1259-1276 ◽

Cited By ~ 4

Author(s):

Jin Kyun Lee ◽

Byung-Kwan Lee ◽

Wei-Na Lee

Keyword(s):

Country Of Origin ◽

Product Evaluation ◽

Consumer Product ◽

Product Knowledge ◽

Consumer Decision Making ◽

Content Type ◽

Cross Border ◽

High Knowledge ◽

Mixed Factorial Design ◽

The Impact

PurposeThe purpose of this paper is to investigate the impact of country-of-origin (COO) fit and consumer product knowledge on consumer brand attitudes in a cross-border strategic brand alliance (SBA).Design/methodology/approachAn experimental study with 207 subjects was conducted using a series of 2 (COO fit: low vs high COO fit) by 3 (product knowledge: low vs moderate vs high knowledge) by 2 (time: pre- vs post-alliance attitudes) mixed factorial design.FindingsThe impact of COO fit on pre- and post-alliance changes in attitude toward the partner brand showed a nonlinear relationship from high-, to moderate-, to low-knowledge consumers. High COO fit significantly and positively affected pre- and post-alliance changes in attitude toward the partner brand more for high- and low-knowledge consumers than for moderate-knowledge consumers. In contrast, low COO fit significantly and positively affected pre- and post-alliance changes in attitude toward the partner brand more for moderate-knowledge consumers than for high- and low-knowledge consumers.Practical implicationsThe effectiveness of cross-border SBAs differs with consumer product knowledge. For high- and low-knowledge consumers, high COO fit information had greater impact than low COO fit information in their product evaluation. However, when targeting moderate-knowledge consumers, providing sufficient product-related attribute information would help them to generate a favorable brand attitude.Originality/valueThis study attempted to identify the complex relationship between COO fit and consumer product knowledge on the consumer decision-making process.

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