Review of eye-tracking: A neuromarketing technique

Following technological advancements, the marketing world has witnessed a tremendous introduction of technologies that aid decision making. The essence is that through the adoption of such technologies, the marketers will make more informed decisions. Neuromarketing is a new marketing field that has witnessed increased penetration of technologies. As a field, it is centred on understanding the human brain's functionality when exposed to marketing activities. This article reviews eye-tracking as a neuromarketing tool. The review represents ideas from different scholars concerning the topic, concisely condensed to form the views held in this article. Findings from the review show that eye-tracking is one of the most commonly adopted neuromarketing tools because it is easier to access and implement with other tools. On the same note, some limitations come with this tool. The review concluded by stating that the best results with eye-tracking are obtained when combined with other tools to overcome these limitations and produce more informed data for better decisions and customer service.

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Awareness and Decision Making in Professional Ethics

European Psychologist ◽

10.1027//1016-9040.5.1.19 ◽

2000 ◽

Vol 5 (1) ◽

pp. 19-27 ◽

Cited By ~ 2

Author(s):

Ronny Swain

Keyword(s):

Decision Making ◽

Professional Ethics ◽

Ethical Decision Making ◽

Code Of Ethics ◽

Professional Autonomy ◽

Ethical Awareness ◽

Ethical Decisions ◽

The Right ◽

Aid Decision

The paper describes the development of the 1998 revision of the Psychological Society of Ireland's Code of Professional Ethics. The Code incorporates the European Meta-Code of Ethics and an ethical decision-making procedure borrowed from the Canadian Psychological Association. An example using the procedure is presented. To aid decision making, a classification of different kinds of stakeholder (i.e., interested party) affected by ethical decisions is offered. The author contends (1) that psychologists should assert the right, which is an important aspect of professional autonomy, to make discretionary judgments, (2) that to be justified in doing so they need to educate themselves in sound and deliberative judgment, and (3) that the process is facilitated by a code such as the Irish one, which emphasizes ethical awareness and decision making. The need for awareness and judgment is underlined by the variability in the ethical codes of different organizations and different European states: in such a context, codes should be used as broad yardsticks, rather than precise templates.

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Speed and accuracy in value-based decision making: An eye-tracking study

PsycEXTRA Dataset ◽

10.1037/e621092012-113 ◽

2009 ◽

Author(s):

Milica Milosavljevic ◽

Alexander Huth ◽

Antonio Rangel ◽

Christof Koch

Keyword(s):

Decision Making ◽

Eye Tracking ◽

Speed And Accuracy

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Economic decision making under conditions of extreme time pressure and option overload: an eye-tracking study

PsycEXTRA Dataset ◽

10.1037/e636742011-042 ◽

2008 ◽

Cited By ~ 1

Author(s):

Elena Reutskaja ◽

Johannes Pulst-Korenberg ◽

Rosemarie Nagel ◽

Colin F. Camerer ◽

Antonio Rangel

Keyword(s):

Decision Making ◽

Eye Tracking ◽

Time Pressure ◽

Economic Decision ◽

Economic Decision Making

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US Congress and Israel: Congress and Israel: Foreign Aid Decision-Making in the House of Representatives, 1969-76. . Marvin C. Feuerwerger.

Journal of Palestine Studies ◽

10.1525/jps.1981.10.2.00p0278x ◽

1981 ◽

Vol 10 (2) ◽

pp. 80-85

Author(s):

John P. Richardson

Keyword(s):

Decision Making ◽

Foreign Aid ◽

House Of Representatives ◽

Us Congress ◽

Aid Decision

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AN EMPIRICAL STUDY OF JAPANESE AND AMERICAN CONSUMERS’ ATTRIBUTION OF RESPONSIBILITY ON THEIR DECISION-MAKING PROCESS: AN EYE-TRACKING APPROACH

Global Fashion Management Conference ◽

10.15444/gmc2020.08.04.04 ◽

2020 ◽

Vol 2020 ◽

pp. 1087-1088

Keyword(s):

Decision Making ◽

Empirical Study ◽

Eye Tracking ◽

Decision Making Process ◽

Attribution Of Responsibility

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Visualizations to Aid Decision-Making in the ACCP Value Framework

AIAA Scitech 2021 Forum ◽

10.2514/6.2021-1041 ◽

2021 ◽

Author(s):

Christopher A. Jones ◽

Marie Ivanco ◽

Shaun Deacon

Keyword(s):

Decision Making ◽

Aid Decision

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Association between COVID-19 infection at the time of admission for birth and adverse pregnancy outcomes: evolving evidence to aid decision-making

American Journal of Obstetrics and Gynecology ◽

10.1016/j.ajog.2021.06.088 ◽

2021 ◽

Author(s):

Jan VAN DER MEULEN ◽

Asma KHALIL

Keyword(s):

Decision Making ◽

Pregnancy Outcomes ◽

Adverse Pregnancy Outcomes ◽

Adverse Pregnancy ◽

Aid Decision ◽

Time Of Admission

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Choice of Intensive Lifestyle Change and/or Metformin after Shared Decision Making for Diabetes Prevention: Results from the Prediabetes Informed Decisions and Education (PRIDE) Study

Medical Decision Making ◽

10.1177/0272989x211001279 ◽

2021 ◽

pp. 0272989X2110012

Author(s):

Tannaz Moin ◽

Jacqueline M. Martin ◽

Carol M. Mangione ◽

Jonathan Grotts ◽

Norman Turk ◽

...

Keyword(s):

Decision Making ◽

Usual Care ◽

Shared Decision Making ◽

Diabetes Prevention ◽

Lifestyle Change ◽

Diabetes Incidence ◽

Shared Decision ◽

Informed Decisions ◽

Unit Increase ◽

Pride Study

Introduction While the Diabetes Prevention Program Study demonstrated that intensive lifestyle change and metformin both reduce type 2 diabetes incidence, there are little data on patient preferences in real-world, clinical settings. Methods The Prediabetes Informed Decisions and Education (PRIDE) study was a cluster-randomized trial of shared decision making (SDM) for diabetes prevention. In PRIDE, pharmacists engaged patients with prediabetes in SDM using a decision aid with information about both evidence-based options. We recorded which diabetes prevention option(s) participants chose after the SDM visit. We also evaluated logistic regression models examining predictors of choosing intensive lifestyle change ± metformin, compared to metformin or usual care, and predictors of choosing metformin ± intensive lifestyle change, compared to intensive lifestyle change or usual care. Results Among PRIDE participants ( n = 515), 55% chose intensive lifestyle change, 8.5% chose metformin, 15% chose both options, and 21.6% declined both options. Women (odds ratio [OR] = 1.60, P = 0.023) had higher odds than men of choosing intensive lifestyle change. Patients >60 years old (OR = 0.50, P = 0.028) had lower odds than patients <50 years old of choosing metformin. Participants with higher body mass index (BMI) had higher odds of choosing intensive lifestyle change (OR = 1.07 per BMI unit increase, P = 0.005) v. other options and choosing metformin (OR = 1.06 per BMI unit increase, P = 0.008) v. other options. Conclusions Patients with prediabetes are making choices for diabetes prevention that generally align with recommendations and expected benefits from the published literature. Our results are important for policy makers and clinicians, as well as program planners developing systemwide approaches for diabetes prevention.

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