scholarly journals Color-validity associations put to the test: Examining the robustness of red-false and green-true associations in the Implicit Association Test

2021 ◽  
Author(s):  
Lena Nadarevic ◽  
Alina Kias
Keyword(s):  
Stroop Task ◽  
Implicit Association Test ◽  
Association Test ◽  
Implicit Association ◽  
Clear Pattern ◽  
Color Representation ◽  
Initial Work ◽  
Mathematical Equations ◽  
Different Color ◽  
Stimulus Materials

Although there is a considerable amount of research on color associations, not much is known about color-validity associations. Initial work with a Stroop task suggests automatic green-true and red-false associations. In the present work, we were interested in testing the generalizability of these associations by using a different procedure, the Implicit Association Test (IAT). In four IAT-experiments we investigated red-false and green-true associations across different color contexts and stimulus materials. Participants categorized objects presented in two different colors as well as true and false statements (Experiment 1), true and false mathematical equations (Experiment 2), or true-related and false-related words (Experiment 3). The hypothesized green-true and red-false associations were observed in all experiments when both red and green stimuli appeared within the same task but varied in tasks involving only one of both colors and a respective control color. The use of conceptual color representation instead of colored objects (Experiment 4) did not produce a clear pattern. A final, registered experiment aims at finding an explanation in valence- and/or salience-asymmetries as potential confounds of IAT effects.

scholarly journals Sex Differences in Implicit Association and Attentional Demands for Information about Infidelity

2007 ◽  
Vol 5 (3) ◽  
pp. 147470490700500 ◽  
Author(s):  
Jaime W. Thomson ◽  
Shilpa Patel ◽  
Steven M. Platek ◽  
Todd K. Shackelford
Keyword(s):  
Sex Differences ◽  
Stroop Task ◽  
Implicit Association Test ◽  
Association Test ◽  
Implicit Association ◽  
Sexual Infidelity ◽  
Implicit Processing ◽  
Attentional Processing ◽  
Emotional Infidelity ◽  
Word Category

Sex differences in reaction to a romantic partner's infidelity are well documented and are hypothesized to be attributable to sex-specific jealousy mechanisms that solve sex specific adaptive problems. There have been few cognitive-based investigations of jealousy, however. Here we investigated sex differences in implicit processing of jealousy-based information. In Experiment 1, we used the implicit association test (IAT) to investigate sex-differentiated biases in classifying sexual or emotional infidelity information as being positive or negative. Men made significantly more errors when asked to classify as pleasant, words indicating sexual infidelity. In Experiment 2, we modified the Stroop task to include words that depicted infidelity-related topics in three priming conditions: sexual infidelity priming, emotional infidelity priming, and a no priming control. Men were significantly slower to respond after being primed with sexual infidelity scenarios. The effect of sexual infidelity priming was not word-category specific, suggesting that cognition about a partner's sexual infidelity hijacks general cognitive and attentional processing. These findings suggest that men may automatically classify information about sexual infidelity as negative and that the automatic negative processing of sexual infidelity takes precedent over other types of immediate cognition.

Men Are Hierarchical, Women Are Egalitarian: An Implicit Gender Stereotype

2004 ◽  
Vol 63 (2) ◽  
pp. 107-111 ◽  
Author(s):  
Marianne Schmid Mast
Keyword(s):  
Empirical Evidence ◽  
Implicit Association Test ◽  
Gender Stereotype ◽  
Association Test ◽  
Implicit Association ◽  
Two Samples

The goal of the present study was to provide empirical evidence for the existence of an implicit hierarchy gender stereotype indicating that men are more readily associated with hierarchies and women are more readily associated with egalitarian structures. To measure the implicit hierarchy gender stereotype, the Implicit Association Test (IAT, Greenwald et al., 1998) was used. Two samples of undergraduates (Sample 1: 41 females, 22 males; Sample 2: 35 females, 37 males) completed a newly developed paper-based hierarchy-gender IAT. Results showed that there was an implicit hierarchy gender stereotype: the association between male and hierarchical and between female and egalitarian was stronger than the association between female and hierarchical and between male and egalitarian. Additionally, men had a more pronounced implicit hierarchy gender stereotype than women.

What Does the Implicit Association Test Measure? A Test of the Convergent and Discriminant Validity of Prejudice-Related IATs

2002 ◽  
Vol 49 (3) ◽  
pp. 171-180 ◽  
Author(s):  
Bertram Gawronski
Keyword(s):  
Implicit Association Test ◽  
Discriminant Validity ◽  
Association Test ◽  
Recent Criticism ◽  
Implicit Association ◽  
East Asians ◽  
Student Sample ◽  
Convergent And Discriminant Validity ◽  
Explicit Prejudice ◽  
Turkish People

Abstract. Drawing on recent criticism of the Implicit Association Test (IAT), the present study tested the convergent and discriminant validity of two prejudice-related IATs to corresponding explicit prejudice measures in a German student sample (N = 61). Confirming convergent validity, (a) an IAT designed to assess negative associations related to Turkish people was significantly related to the explicit endorsement of prejudiced beliefs about Turkish people, and (b) an IAT designed to assess negative associations related to East Asians was significantly related to explicit prejudice against East Asians. Moreover, confirming discriminant validity, (c) the Asian IAT was unrelated to the explicit endorsement of prejudiced beliefs about Turkish people, and (d) the Turkish IAT was unrelated to explicit prejudice against Asian people. These results further corroborate the assumption that the IAT is a valid method to assess the strength of evaluative associations in the domain of prejudice and stereotypes.

Items’ Cross-Category Associations as a Confounding Factor in the Implicit Association Test

2001 ◽  
Vol 48 (2) ◽  
pp. 123-134 ◽  
Author(s):  
Melanie C. Steffens ◽  
Inga Plewe
Keyword(s):  
Implicit Association Test ◽  
Confounding Factor ◽  
Reaction Times ◽  
Association Test ◽  
The Other ◽  
Reaction Time Difference ◽  
Implicit Association ◽  
Male And Female ◽  
Research Activities ◽  
Degree Of Association

Abstract. The introduction of the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998 ) has stimulated numerous research activities. The IAT is supposed to measure the degree of association between concepts. Instances have to be assigned to these concepts by pressing appropriate keys as quickly as possible. The reaction time difference between certain conditions, termed the IAT effect, is used as an indicator of the degree of the concepts’ association. We tested the hypothesis that the degree of association between one concept (or category) and the instances of the other presented concept also influences reaction times. In our experiment, the instances in the target categories, male and female names, were kept constant. The adjectives in the evaluative categories were manipulated: Either the pleasant adjectives were female-associated and the unpleasant adjectives were male-associated, or vice versa. These stereotypic associations were indeed found to exert a substantial influence on the size of the IAT effect. This finding casts doubt on the assumption that the IAT effect may be interpreted as a pure measure of the degree of association between concepts.

Implicit Association Test: Separating Transsituationally Stable and Variable Components of Attitudes toward Gay Men

2003 ◽  
Vol 50 (1) ◽  
pp. 33-48 ◽  
Author(s):  
Melanie C. Steffens ◽  
Axel Buchner
Keyword(s):  
Gay Men ◽  
Implicit Association Test ◽  
Structural Equation ◽  
Implicit Attitudes ◽  
Association Test ◽  
Situational Factors ◽  
Situational Factor ◽  
Equation Modeling ◽  
Implicit Attitude ◽  
Implicit Association

Implicit attitudes are conceived of as formed in childhood, suggesting extreme stability. At the same time, it has been shown that implicit attitudes are influenced by situational factors, suggesting variability by the moment. In the present article, using structural equation modeling, we decomposed implicit attitudes towards gay men into a person factor and a situational factor. The Implicit Association Test ( Greenwald, McGhee, & Schwartz, 1998 ), introduced as an instrument with which individual differences in implicit attitudes can be measured, was used. Measurement was repeated after one week (Experiment 1) or immediately (Experiment 2). Explicit attitudes towards gay men as assessed by way of questionnaires were positive and stable across situations. Implicit attitudes were relatively negative instead. Internal consistency of the implicit attitude assessment was exemplary. However, the within-situation consistency was accompanied by considerable unexplained between-situation variability. Consequently, it may not be adequate to interpret an individual implicit attitude measured at a given point in time as a person-related, trait-like factor.

Does the Name-Race Implicit Association Test Measure Racial Prejudice?

2011 ◽  
Vol 58 (4) ◽  
pp. 271-277 ◽  
Author(s):  
Don van Ravenzwaaij ◽  
Han L. J. van der Maas ◽  
Eric-Jan Wagenmakers
Keyword(s):  
Diffusion Model ◽  
Implicit Association Test ◽  
Alternative Explanation ◽  
Group Membership ◽  
Racial Prejudice ◽  
Decision Time ◽  
Association Test ◽  
Implicit Association ◽  
Model Decomposition ◽  
Test Measure

Research using the Implicit Association Test (IAT) has shown that names labeled as Caucasian elicit more positive associations than names labeled as non-Caucasian. One interpretation of this result is that the IAT measures latent racial prejudice. An alternative explanation is that the result is due to differences in in-group/out-group membership. In this study, we conducted three different IATs: one with same-race Dutch names versus racially charged Moroccan names; one with same-race Dutch names versus racially neutral Finnish names; and one with Moroccan names versus Finnish names. Results showed equivalent effects for the Dutch-Moroccan and Dutch-Finnish IATs, but no effect for the Finnish-Moroccan IAT. This suggests that the name-race IAT-effect is not due to racial prejudice. A diffusion model decomposition indicated that the IAT-effects were caused by changes in speed of information accumulation, response conservativeness, and non-decision time.

Positive Associations Primacy in the IAT

2011 ◽  
Vol 58 (5) ◽  
pp. 376-384 ◽  
Author(s):  
Pasquale Anselmi ◽  
Michelangelo Vianello ◽  
Egidio Robusto
Keyword(s):  
Implicit Association Test ◽  
Rasch Measurement ◽  
Normal Weight ◽  
Association Test ◽  
Primacy Effect ◽  
Implicit Association ◽  
Obese People ◽  
Measurement Analysis ◽  
Implicit Prejudice

Two studies investigated the different contribution of positive and negative associations to the size of the Implicit Association Test (IAT) effect. A Many-Facet Rasch Measurement analysis was applied for the purpose. Across different IATs (Race and Weight) and different groups of respondents (White, Normal weight, and Obese people) we observed that positive words increase the IAT effect whereas negative words tend to decrease it. Results suggest that the IAT is influenced by a positive associations primacy effect. As a consequence, we argue that researchers should be careful when interpreting IAT effects as a measure of implicit prejudice.

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