scholarly journals Do Pro-environmental Appeals Trigger Pro-environmental Behavior in Hotel Guests?

2021 ◽  
Author(s):  
Sara Dolnicar ◽  
Ljubica Knezevic Cvelbar ◽  
Bettina Grün

Appeals to people’s pro-environmental values have been shown to trigger pro-environmental behavior across a range of contexts. The present study tests the potential of such interventions in a hedonic context where behavioral change does not generate utilitarian benefits (tourism). Results from a field experiment in a four-star hotel in Slovenia indicate that appeals to people’s pro-environmental values fail to significantly increase tourists’ hotel towel reuse and decrease room electricity consumption, suggesting that interventions in hedonic contexts—such as tourism—may require the use of more tangible benefits in order to change behavior.

2016 ◽  
Vol 56 (8) ◽  
pp. 988-997 ◽  
Author(s):  
Sara Dolnicar ◽  
Ljubica Knezevic Cvelbar ◽  
Bettina Grün

Appeals to people’s pro-environmental values have been shown to trigger pro-environmental behavior across a range of contexts. The present study tests the potential of such interventions in a hedonic context where behavioral change does not generate utilitarian benefits (tourism). Results from a field experiment in a four-star hotel in Slovenia indicate that appeals to people’s pro-environmental values fail to significantly increase tourists’ hotel towel reuse and decrease room electricity consumption, suggesting that interventions in hedonic contexts—such as tourism—may require the use of more tangible benefits in order to change behavior.


2019 ◽  
Vol 11 (2) ◽  
pp. 114-142 ◽  
Author(s):  
Oliver Himmler ◽  
Robert Jäckle ◽  
Philipp Weinschenk

We provide first evidence that a soft commitment device enhances progress in education and, more generally, improves the completion of complex tasks—such as passing exams. In our field experiment, students can sign a nonbinding agreement and commit to staying on track for graduation. We find that those who were offered the soft commitment device are more likely to sign up for, take part in, and pass exams. A pure reminder treatment does not change behavior, which suggests that the effects are not driven by increased salience. We also show that procrastinators benefit most from the commitment device. (JEL C93, D12, D91, I23)


2021 ◽  
pp. 001391652110605
Author(s):  
Sophie Clot ◽  
Marina Della Giusta ◽  
Sarah Jewell

It is a common assumption to believe that encouraging pro environmental behavior (PEB) in one domain would lead to increased PEB in other domains (best-case scenario) or just be restricted to the initial targeted domain (worst-case scenario). Evidence from a rapidly growing literature on moral licensing suggests that interventions targeting behavioral change could lead to an even worse scenario, with individuals starting to underperform in one domain, as a compensation for their good performance in other domains. We propose to study the dynamic of PEBs when individuals are exposed to a specific nudge (priming) via an original experiment designed to capture actual behavior. We found that priming could increase PEB, but does not thwart moral licensing. Primed individuals end up doing worse than non-primed individual under a moral licensing condition. A more comprehensive view of the mechanisms underlying behavioral change is essential to support sustainable policies.


Author(s):  
Meryem Tumbuz ◽  
Hatice Muğlkoç

Electricity consumption increases substantially over the years where residential use significantly contributes to the overall consumption. The growth in the population and variety of home appliances together with increasing comfort levels of the people results in higher levels of residential electricity use. In fact, nearly one fourth of Turkey's total electricity consumption is due to the domestic use. To achieve global sustainability targets and reduce the overall electricity use, focusing on the domestic consumption is crucial. In this research, the energy consumptions patterns of households are determined to identify the potential electricity savings existing in the residential sector. Moreover, specific policy recommendations, which can promote the behavioral change, are driven by measuring the responsiveness of people to different measures and the combinations of these measures such as information, feedback, rewards, and social influences. A survey was conducted to determine the patterns and the responsiveness of the residential customers. The results obtained from the survey are used to depict a general view of Turkish households towards electricity consumption behaviors and their energy efficiency attitudes. Responses indicate there should be more regulations and improvements in energy policy. An electricity allocation problem is solved in order to see possible impacts of behavioral change measures on the network. Scenarios are defined for each policy and allocation problem is solved to see the possible generation cost reduction. Also, gas emissions for each scenario is recorded to understand the possible effects of policies on the environment. Results show that behavioral change studies seem to be well worth to study. In order to reach residential efficiency, possible policy alternatives are suggested for Turkish households.


Author(s):  
Elizabeth R. DeSombre

We all behave in ways that cause environmental harm whether we intend to or not. This book looks at how social structures, incentives, information, habits, attitudes, norms, and the inherent characteristics of environmental resources explain and influence how we behave, and how those causes influence what we can do to change behavior. It is essential to understand why bad environmental behavior makes sense, especially from an individual perspective, in order to figure out how to change that behavior. Environmental activists often focus on providing information or raising concern about environmental problems; these approaches are ultimately less effective than systematic and institutional approaches. We should restructure incentives to reward good behavior and penalize action that causes environmental harm, change social norms so that environmental behavior is seen as a community expectation, and develop habits, defaults, and business routines so that people engage in better environmental behavior without having to make active decisions to do so. Environmental problems are serious, and we need to change our collective behavior to prevent or address them. Because this action is important, it is worthwhile to figure out what works, or doesn’t work, to change behavior. To do that, we have to understand why even good people do bad environmental things.


Sign in / Sign up

Export Citation Format

Share Document