Big Data, Data Science and Emerging Analytic tools : Impact in social science
Rapid advancement of the Internet and Internet of Things have led to companies generating gigantic volumes of data in every field of business. Big data research has thus become one of the most prominent topic of discussion garnering simultaneous attention from academia and industry. This paper attempts to understand the significance of big data in current scientific research and outline its unique characteristics, otherwise unavailable from traditional data sources. We focus on how big data has altered the scope and dimension of data science thus making it severely interdisciplinary. We further discuss the significance and opportunities of big data in the domain of social science research with a scrutiny of the challenges previously faced while using smaller datasets. Given the extensive utilization of big data analytics in all forms of socio-technical research, we argue the need to critically interrogate its assumptions and biases; thereby advocating the need for creating a just and ethical big data world.