Analysis of Customer’s Price Sensitivity on Premium Dessert Using Price Sensitivity Measurement

2021 ◽  
Vol 33 (4) ◽  
pp. 369-386
Author(s):  
Young-ji Heo
Keyword(s):  
Price Sensitivity ◽  
Sensitivity Measurement

Application of price sensitivity measurement method to assess the acceptance of electricity tariffs

AFRICON 2009 ◽  
2009 ◽  
Author(s):  
A. Sendegeya ◽  
E. Lugujjo ◽  
I. P. Da Silva ◽  
L. Soder ◽  
M. Amelin
Keyword(s):  
Measurement Method ◽  
Price Sensitivity ◽  
Sensitivity Measurement

Price-Sensitivity Measurement

1997 ◽  
Vol 38 (2) ◽  
pp. 44-54 ◽  
Author(s):  
Robert C. Lewis ◽  
Stowe Shoemaker
Keyword(s):  
Price Sensitivity ◽  
Sensitivity Measurement

How do online hotel consumers perceive room rates?

2021 ◽  
pp. 135676672110663
Author(s):  
Hee Chung Chung ◽  
Namho Chung ◽  
Jin-young Kim
Keyword(s):  
Price Sensitivity ◽  
Travel Agency ◽  
Sensitivity Measurement ◽  
Travel Agencies ◽  
And Cluster Analysis ◽  
Hotel Booking ◽  
Online Travel ◽  
Online Travel Agency ◽  
Practical Implications ◽  
Online Travel Agencies

While it has been perceived that hotel consumers using online travel agencies (OTAs) are overall price sensitive, a dominant use of OTAs in hotel booking suggests that there are more diverse consumers in terms of price perception. As such, this study investigates the price sensitivity of the Online Travel Agency (OTA) consumer segments, using price sensitivity measurement (PSM) by using factor analysis and cluster analysis. The results showed four OTA consumer segments, i.e., planned bargain seekers, enthusiastic shoppers, deal hunters, and apathetic shoppers. Differences in price sensitivity was confirmed among these segments. This study uncovers the characteristics of OTA consumers who are more (less) price sensitive. By using PSM, this study presents and compares the optimal pricing points across the customer segments in terms of monetary values. Based on the findings, this study provides theoretical and practical implications.

Consciousness of Spending on Children's Sports Activities in a Community Sports Club in Japan

2018 ◽  
Vol 9 (1) ◽  
pp. 13-22
Author(s):  
Yoshifumi Bizen ◽  
Keisuke Kishida ◽  
Shoji Nogi ◽  
Koji Kawakami ◽  
Hisashi Yoshida
Keyword(s):  
Fair Value ◽  
Price Sensitivity ◽  
Internal Reference ◽  
Sensitivity Measurement ◽  
Sports Clubs ◽  
Sports Club ◽  
Price Range ◽  
Internal Reference Price ◽  
Community Sports ◽  
Sports Activities

In recent years, comprehensive community sports clubs have offering several kinds of sports classes for children. However, there are no clear criteria about the prices charged for these classes. At the same time, to meet members' satisfaction levels, it is very important for managers of comprehensive community sports clubs to understand the fair value of the classes. The purpose of this article is to clarify parents' internal reference price of the monthly fee for their children's sports activities through price sensitivity measurement. As a part of the research, a survey of parents whose children participate in sports classes at the comprehensive community sports clubs was conducted. Over a period of two weeks, 327 questionnaires were distributed and 219 were collected. The results revealed that the range of acceptable price is between 3,372 yen and 5,212 yen, and that a price range between 3,372 yen and 4,672 yen is considered affordable.

scholarly journals Price Sensitivity Measurement Depending on Brand Awareness: A Case of Ziede Brand

2014 ◽  
Vol 156 ◽  
pp. 473-478 ◽  
Author(s):  
Elena Salamandic ◽  
Sonata Alijosiene ◽  
Rasa Gudonaviciene
Keyword(s):  
Brand Awareness ◽  
Price Sensitivity ◽  
Sensitivity Measurement
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