scholarly journals Cosmopolitanism Orientation and Fashion Consciousness of Educated Young Consumers of Fashion Related Products in Sri Lanka

2016 ◽  
Vol 2 (1) ◽  
Author(s):  
P. G. S. A. Jayarathne ◽  
B. N. F. Warnakularsooriya
Keyword(s):  
Discriminant Analysis ◽  
Social Systems ◽  
Developed Countries ◽  
Sri Lankan ◽  
Moderate Degree ◽  
Multiple Discriminant Analysis ◽  
Low Degree ◽  
Young Consumers ◽  
Fashion Consciousness ◽  
Main Determinants

Cosmopolitanism has become an integral part of social systems. Fashion consciousness is also a central aspect of the self of the fashion consumer. Thus, cosmopolitanism orientation may be one of the main determinants of fashion consciousness in the world at large regardless the geographical proximity. Most of the studies centred on cosmopolitanism, fashion consciousness, and fashion related products are based upon developed countries reflecting the seldom of developing country-based research. Addressing such gaps in the literature this scrutiny firstly aims to assess the degree of cosmopolitanism orientation in Sri Lankan young consumers, secondly to examine whether or not cosmopolitism orientation varies across the different ethnic groups, and thirdly to examine whether cosmopolitanism orientation discriminates the high from moderate, and moderate from low degree of fashion consciousness of Sri Lankan young educated consumers by performing Multiple Discriminant Analysis. A survey was carried out taking university students as the proxy for Sri Lankan younger generation. 663 usable questionnaires were used for the analysis. The result uncovers that Sri Lankan educated young consumers possess moderate degree of cosmopolitanism orientation and that Sinhalese are more open to Western Values than Tamil and Muslim Community. The results of Multiple Discriminant Analysis divulge that cosmopolitanism orientation discriminates the high from moderate, and moderate from low degree of fashion consciousness though the discriminating power is weak. Finally the paper makes important implications and suggestions for practitioners as well as for academics in the field of fashion and fashion related products.KeywordsCosmopolitanism Orientation, Fashion Consciousness, Fashion Products  

Comparison of Examinees’ and Doctors’ Judgement of Health Status Using Data in an AMHTS

1984 ◽  
Vol 23 (01) ◽  
pp. 15-22
Author(s):  
Y. Sekita ◽  
T. Ohta ◽  
M. Inoue ◽  
H. Takeda
Keyword(s):  
Health Status ◽  
Discriminant Analysis ◽  
Explanatory Power ◽  
Laboratory Data ◽  
Subjective Symptom ◽  
Health Conditions ◽  
Testing System ◽  
Multiple Discriminant Analysis ◽  
Canonical Axis ◽  
Using Data

SummaryJudgements of examinees’ health status by doctors and by the examinees themselves are compared applying multiple discriminant analysis. The doctors’ judgements of the examinees’ health status are studied comparatively using laboratory data and the examinees’ subjective symptom data.This data was obtained in an Automated Multiphasic Health Testing System. We discuss the health conditions which are significant for the judgement of doctors about the examinees. The results show that the explanatory power, when using subjective symptom data, is fair in the case of the doctors’ judgement. We found common variables, such as nervousness, lack of perseverance etc., which form the first canonical axis.

The validity of diagnostic systems for common mental disorders: a comparison between the ID-CATEGO and the DSM-III systems

1990 ◽  
Vol 20 (1) ◽  
pp. 209-218 ◽  
Author(s):  
David Grayson ◽  
Keith Bridges ◽  
Diane Cook ◽  
David Goldberg
Keyword(s):  
Discriminant Analysis ◽  
Depressive Disorders ◽  
Common Mental Disorders ◽  
Latent Trait ◽  
Mental Illnesses ◽  
Anxiety And Depression ◽  
Multiple Discriminant Analysis ◽  
Diagnostic Systems ◽  
Scale Scores ◽  
Initial Scale

SYNOPSISIt is argued that latent trait analysis provides a way of examining the construct validity of diagnostic concepts which are used to categorize common mental illnesses. The present study adds two additional aspects of validity using multiple discriminant analysis applied to two widely used taxonomic systems. Scales of anxiety and depression derived from previous latent trait analyses are applied to individuals reaching criteria for ‘caseness’ on the ID-CATEGO system and the DSM-III system, both at initial diagnosis and six months later. The first multiple discriminant analysis is carried out on the initial scale scores, and the results are interpreted in terms of concurrent validity. The second analysis uses improvement scores on the two scales and relates to predictive validity. It is argued that the ID-CATEGO system provides a better classification for common mental illnesses than the DSM-III system, since it allows a better discrimination to be made between anxiety and depressive disorders.

MAIN DETERMINANTS OF THE INFLUENCE OF ADVERTISING ON BULGARIAN YOUTH

2020 ◽  
Vol 18 (Suppl.1) ◽  
pp. 366-371
Author(s):  
L. Spasova ◽  
J. Gundasheva
Keyword(s):  
Demographic Factors ◽  
Rational Use ◽  
Main Thesis ◽  
Young Consumers ◽  
Main Determinants

The influence of advertising by mobile operators in Bulgaria on youth at the ages of 18 to 25 is largely important in the context of the rational use of various mobile products and services. The main thesis of this study is that the components of company advertising can influence a customer’s decision for purchase. On the basis of this hypothesis, the aim of this study is to investigate the attitudes towards advertising components, and the degree of their impact on young consumers through conducting anonymous surveys. The obtained results show that younger recipients living in Sofia have greater trust and are more likely to be influenced by the messages of mobile operators’ advertising, than those from Plovdiv and Stara Zagora. All of this allows the discovery of dependencies between certain demographic factors and influential advertising components.

Sign in / Sign up

Export Citation Format

Share Document