scholarly journals Student brand loyalty to public higher education institution

2021 ◽  
pp. 59-79
Author(s):  
Teofana Dimitrova ◽  
Iliana Ilieva
Keyword(s):  
Higher Education ◽  
Brand Loyalty ◽  
Education Institution ◽  
Public Higher Education ◽  
Higher Education Institution

scholarly journals Perspectives of organizational identity in a health higher education institution: a mixed-method analysis

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Ubirajara José Picanço de Miranda Junior ◽  
Maria Rita Carvalho Garbi Novaes ◽  
Henrique Batista Araújo Santos ◽  
João Fellipe Santos Tatsch ◽  
Rafael Sanches Ferreira ◽  
...  
Keyword(s):  
Higher Education ◽  
Focus Groups ◽  
Organizational Identity ◽  
Mixed Method ◽  
Teaching And Learning ◽  
Education Institution ◽  
Early Years ◽  
Common Interest ◽  
Public Higher Education ◽  
Higher Education Institution

Abstract Background Among the processes to be experienced by any organization during its establishment is the formation of an organizational identity. This process can be understood as the activity and event through which an organization becomes unique in the mind of its members. An organizational identity leads to an identification and both are directly associated with the success of an institution. This study is about a public higher education institution in health in its early years, with distinctive characteristics in the country where it is situated. In spite of having been successful in the graduation of its students it has fragile institutional bases, lack of autonomy and internal problems common to other institutions of this type. Thus, this study was conducted to understand how this institution defined itself among its own members, the elements of its identity and what justified its relative success despite its weaknesses. Methods A mixed-method approach was used to evaluate how a representative portion of this organization identifies with it. For the qualitative study two focus groups were conducted with transcripts submitted to content analysis proposed by Bardin, culminating in results from which a Likert scale-based questionnaire was elaborated and applied to 297 subjects. Results There were six central elements of the organizational identity made evident by the focus groups: political / ideological conflict; active teaching and learning methodologies; location / separation of campuses; time of existence; teaching career; political-administrative transformations. The quantitative analysis revealed in more detail the general impressions raised in the focus groups. Most results were able to demonstrate distinct identifications of the same identity with its exposed weaknesses. Conclusions Lack of autonomy, administrative and structural shortcomings and ideological or political conflicts presented themselves as problems capable of destabilizing the identity of a public higher education institution. On the other hand, one way to combat such problems is through the development of the institution itself, particularly by becoming more active and useful to the community and seeking in a common interest to the higher administration agencies.

scholarly journals Promotion of the quality of life of workers in a higher education institution: a scope review

2020 ◽  
Vol 8 (9) ◽  
pp. 254-264
Author(s):  
Isaura Sousa ◽  
Márcia Gouveia ◽  
Tatyanne Rodrigues ◽  
Fernando Lopes Silva Júnior ◽  
Ana Maria Ribeiro dos Santos ◽  
...  
Keyword(s):  
Quality Of Life ◽  
Higher Education ◽  
Scoping Review ◽  
Higher Education Institutions ◽  
Education Institution ◽  
Public Higher Education ◽  
Qualitative Synthesis ◽  
Higher Education Institution ◽  
Worker Health

The present study aimed to map the evidence to provide an overview of actions implemented/executed and scales used in public higher education institutions to promote worker health. A scoping review based on the PCC (Population, Concept, and Context) mnemonic was conducted in PubMed, CINAHL, Scopus and Virtual Health Library (VHL). Population included workers from a higher education institution, the concept referred to studies focusing on the assessment of quality of life and health promotion actions and the context to higher education institutions. Electronic searches were held on December 2019. A qualitative synthesis of the data extracted from included studies (i.e. author, year, study design, sample, country, aims, action implemented/performed, thematic focus, evaluation) was performed. Electronic searches retrieved 3,330 articles that were screened by tittles and abstracts. Of these, 34 studies were fully appraised, of which four reported that actions implemented/executed related to sedentariness, posture and stress. The studies show 49 scales were identified to measuring at least one quality of life item. Through this scoping review the available evidence to provide an overview of actions implemented/executed and scales used in public higher education institutions to promote worker health. Future studies should consider more rigorous designs and objective measures to measure the quality of life of these professionals, and develop target interventions based on factors associated with the work. It is also necessary to evaluate whether the strategies work.

scholarly journals Hearing impairment and higher education: perceptions of students and employees in a Brazilian Public Institution

2020 ◽  
Vol 9 (1) ◽  
pp. e95911603
Author(s):  
Luíza Gadea Gradret Levy ◽  
Laís Ferreira ◽  
Júlia Dalcin Pinto ◽  
Gicelia Barreto Nascimento ◽  
Eliara Pinto Vieira Biaggio ◽  
...  
Keyword(s):  
Higher Education ◽  
Hearing Impairment ◽  
Education Institution ◽  
Hearing Impaired ◽  
Public Institution ◽  
Public Higher Education ◽  
Online Questionnaire ◽  
Higher Education Institution ◽  
Perceptions Of Students ◽  
Hearing Impaired Students

The aim of this study was to identify the perceptions of the hearing impaired students and the Accessibility Center employees of a Public Higher Education Institution regarding the policies and actions of accessibility and permanence in the education offered in the institution in which they are linked. Also, to verify the association between the preferential linguistic modality of the hearing impaired students and their responses regarding the policies of accessibility and permanence in education in a Higher Education Institution. As well as to identify the architectural and communicational barriers that undermines the academic performance of these students. 14 hearing impaired students and 5 Accessibility Center employees of a Higher Education Institution participated in this study. The data collection occurred through an online questionnaire. It was verified that the two groups did not obtained similar perceptions regarding accessibility and permanence. There was no statistical difference between the linguistic modality and the responses regarding accessibility and permanence in higher education. The students report as main architectural and communication barriers: classroom, learning disability and difficulty in following the contents during classes. This research verified that there is a divergence between students and employees´ perceptions. Regardless of the preferred linguistic modality, students with hearing impairment have the same perceptions regarding accessibility and permanence in higher education. The architectural and communicational barriers were identified in the studied sample.

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