<p>Business administration plays an important role in the development of enterprises in transition. It can provide correct development direction for enterprises, give corresponding scientific guidance, and improve the core competitiveness of enterprises, which is conducive to the stable development of China’s market economy and improve China’s comprehensive strength. This article puts forward the research on the role of business administration in enterprise transformation. By analyzing the content and characteristics of business administration, it points out the role of business administration in enterprise transformation and market economy development, so that enterprises can face up to the role of business administration and actively cooperate to provide a strong guarantee for their own development.</p>
POTENTIAL OF THE ENTERPRISE: TRANSFORMATION OF IDEAS
