DIGITAL FUNCTIONALITY OF COMPLEMENTATION OF BUSINESS PROCESSES OF THE HOTEL INDUSTRY

It has been determined that intensive digitalization of service processes is a condition for the effective functioning of the hotel industry under the influence of the COVID-19 pan­demic. One of its important directions, namely the use of a process approach to management, has been specified. The article proves that the improvement of business processes on the basis of their complementation and defining its digital functionality will enable to improve the quantitative and qualitative performance, will help to increase competitiveness and to maintain market share.

ECONOMIC SECURITY STRATEGY OF UKRAINE IN THE CONTEXT OF GLOBAL TRANSFORMATIONS

The article analyses theoretical and conceptual approaches to define the essence of economic security.The global economic transformations are characterized in the context of the impact on the national economic security. Indicators of all economic security com­ponents are analyzed by comparing them in dynamics with the critical level and proposals for the implementation of economic policy measures which are provided to secure Ukrai­nian economic policy.

COMPLIANCE-STRATEGIZING OF ECONOMIC SECURITY OF THE BUSINESS IN DIGITALIZATION CONDITIONS

The content, main tasks and functions of compliance-strategizingof economic secu­rity of businessin the conditions of digitalization are revealed. Emphasis is placed on the need to consolidate and coordinate legal, economic, social and health aspects of security with compliance technologies and strategic planning of business processes, which will help ensure the competitiveness and risk protection of business, as well as on digital platforms. It is noted that it is necessary to separateresource potential as a part of corporate strategic compliance. An important area of further development of compliance-strategizing– "change management" – is considered.

OMNICHANNEL IN IMPROVED PROFITABILITY IN RETAIL

The relationship between omnichannel and the profitability of the trading business is substantiated. The expediency of using the omnichannel approach in retail has been proved in view of the current realities caused by the COVID-19 pandemic. Metrics of effi­ciency of application of the omnichannel approach are given.

ECONOMIC POTENTIAL OF THE TRADE ENTERPRISE: STRUCTURAL ASPECT

The main approaches to the classification of influencing factors of the enterprise are studied in this article. The most important types of factors that affect the activities of the enterprise are identified. The existing approaches are fully systematized. The authors offer their vision of the environment of interrelation of the main influencing factors on the economic potential.

BALANCE BUDGETING OF AGRIBUSINESS ENTERPRISES

Approaches to defining the essence of budgeting and budgets classification are generalized, the importance of the budget balance for agribusiness enterprises is charac­terized. The peculiarities of drawing up balance budgets at agribusiness enterprises, methods of determining budget indicators, the relationship of budgets with management balance sheet items, which will effectively organize balance budgeting and coordinate balance indicators to manage the financial condition of the enterprise are analyzed.

BALANCE OF COMPETITIVE CONDITIONS IN UKRAINE: STATE OPTIONS

The article is considered the problem of achieving a balance of competitive forces between real and potential domestic and foreign producers of industrial products in the internal market of Ukraine. It was described the market reforms in Ukraine from the stand­point of balancing competitive conditions on the example of mechanical engineering goods. It was identified the factors that would facilitate ensuring the balance of competitive forces in Ukraine. It was proposed the measures for balancing the competitive conditions manu­facturing enterprises due to the intersectoral diversion of capital and involvement the state in investing in high-tech projects.

CLUSTERING OF BANKS ACCORDING TO THEIR BUSINESS MODELS

The business models of banks were identified according to previously formed parameters. The authors distinguished business models of Ukrainian banks such as retail, universal, corporate, corporate with retail financing. The paper studies ranking method to analyze and compare banks business models in terms of financial and risk indicators.

DIGITAL TRANSFORMATION OF HIGHER EDUCATIONALESTABLISHMENTS OF UKRAINE

The dynamics of digital transformation of the world economy is described. Current status of innovative activity and factors that reducedigital transformation in Ukraine are considered. The necessity of digital transformation of of Higher Education Establishments (HEEs) for strengthening of innovative development of country is given. Key trends in whichdigital transformation of higher education of Ukraine must beoffered.

PROCEDURAL AND ACCOUNTING TRANSFORMATION AS AN IMPERATIVE STAGE OF DIGITAL AUDIT

The current state and prospects of digital audit implementation are studied. The content and specifics of the process of accounting transformation, its stages, features of implementation in terms of exchange of large arrays of information are highlighted. The main problems that create microprocesses of manual accounting and administration in the framework of outdated methods of transmission of accounting data are revealed. It is proved that the implemented automation of microprocesses, starting from the level of information exchange, is the primary but imperative stage of the transition to digital audit.