The structural relationship of coffee shops in roastery evaluation attribute on perceived value, brand familiarity and customer loyalty

2018 ◽  
Vol 77 ◽  
pp. 118-129
Author(s):  
Sun-Young Chea ◽  
Dae-Hee Ahn
Keyword(s):  
Customer Loyalty ◽  
Perceived Value ◽  
Structural Relationship ◽  
Brand Familiarity ◽  
Relationship Of ◽  
Coffee Shops

scholarly journals Pengaruh Nilai Pelanggan, Kepuasan Pelanggan dan Kepercayaan terhadap Loyalitas Pelanggan pada Kedai Kopi Online di Kota Medan

2019 ◽  
Vol 2 (2) ◽  
pp. 220-235
Author(s):  
Stevani Korentia Sebayang ◽  
Syafrizal Helmi Situmorang
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Customer Value ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Perceived Value ◽  
Multiple Linear Regression Analysis ◽  
Coffee Shop ◽  
The City ◽  
Coffee Shops

The purpose of this study was to determine the influence of perceived value, customer satisfaction, and trust on online coffee shop customer loyalty in medan city. The population in this study are customer of online coffee shops in the city of Medan. The sample in this study were 150 online coffee shop customer in city of Medan who had bought online coffee priducts at least 2 times. The method of analysis used in this research is descriptive analysis method and multiple linear regression analysis processed with SPSS for windows software. Based on the F test (simultaneously) it shows that customer value, customer satisfaction and trust together or simultaneously have a significant effect on customer loyalty. The results of t-test (partial), the variable customer value has a positive and significant effect on customer loyalty, the customer satisfaction variable has a positive and significant effect on customer loyalty, and trust has a positive and significant effect on customer loyalty. Based on the large value of Adjusted Rsquare, it can be seen that the variable customer value, customer satisfaction and trust have a simultaneous effect on customer loyalty by 0.462 or 46.2% while the remaining 53.8% are other factors outside the variables studied. Keywords : Perceived Value, Customer Satisfaction, Trust dan Customer Loyalty

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