PARADIGM SHIFT IN THE GLOBAL HOSPITALITY INDUSTRY - IMPACT OF PANDEMIC COVID-19

Purpose This paper aims to summarize and review the key areas of importance that will drive a paradigm shift over the next decade in the Indian tourism and hospitality industry. Design/methodology/approach This paper identifies important issues from the findings and managerial implications as identified by the contributors to the theme issue: What should Indian tourism and hospitality managers focus on to stay competitive in the coming decade? Findings This theme issue has brought to light some interesting factors that are going to dominate the industry in the near future. These factors are: the role of social media in how businesses will operate in the near future; information technology applications as influencers of profitability; the evolution of risk management techniques; differentiated valuation models; innovative ways to retain talent; and remodelling education at higher educational institutions offering hospitality education. Practical implications In an era of tough completion and disruptive innovations, the tourism and hospitality industry will need to be proactive rather than reactive to the anticipated changes that are going to take place over next ten years. These changes will be very useful to domestic and foreign operators, as they consider the key issues that will impact on the Indian context over the next ten years. Originality/value This theme issue and, in particular, this concluding paper bring together important findings related to the issues of importance that are shaping a paradigm shift in the way tourism and hospitality businesses operate. Building upon viewpoints and perspectives of practitioners in the tourism and hospitality industry, these findings are unique and contemporary as compared to any other published source. This will be a significant contribution to the field of research relating to the Indian hospitality and tourism industry.

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Paranormal Tourism: Market Study of a Novel and Interactive Approach to Space Activation and Monetization

Cornell Hospitality Quarterly ◽

10.1177/1938965520909094 ◽

2020 ◽

Vol 61 (3) ◽

pp. 287-311 ◽

Cited By ~ 5

Author(s):

James Houran ◽

Sharon A. Hill ◽

Everett D. Haynes ◽

Ursula A. Bielski

Keyword(s):

Conceptual Framework ◽

Paradigm Shift ◽

Hospitality Industry ◽

Success Factors ◽

Case Analysis ◽

Paradigm Shifts ◽

Experience Economy ◽

Interactive Approach ◽

Historic Site

We review the premise, popularity, and profitability of paranormal tourism, which involves visits to any setting or locale for the explicit purpose of encountering apparent supernatural phenomena for leisure, investigation, services, products, or conventions. This niche sector can offer an inherently engaging conceptual framework for seasonal or year-round space activation and monetization by businesses situated in specific settings or cities. On a broader level, the niche also illustrates how tourism–hospitality brands and operations can navigate and even capitalize on three paradigm shifts that have disrupted contemporary markets, that is, the mobilities, performative, and creative turns. This assertion is underscored with a case analysis of a historic site that successfully leveraged paranormal themes as part of its space reactivation and rebranding. Finally, our market study suggests that the success factors of paranormal tourism might indicate a fourth paradigm shift across the wider tourism–hospitality industry, whereby the experience economy is transforming to an enchantment economy.

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Beware hospitality industry: the robots are coming

Worldwide Hospitality and Tourism Themes ◽

10.1108/whatt-07-2018-0045 ◽

2018 ◽

Vol 10 (6) ◽

pp. 726-733 ◽

Cited By ~ 25

Author(s):

John Bowen ◽

Cristian Morosan

Keyword(s):

Artificial Intelligence ◽

Service Delivery ◽

Customer Service ◽

Paradigm Shift ◽

Design Methodology ◽

Hospitality Industry ◽

Service Orientation ◽

Content Type ◽

Service Delivery Systems ◽

And Robotics

Purpose The purpose of this study is to provide an overview of how artificial intelligence (AI) and robotics can and will be utilized by the hospitality industry, providing a glimpse of what their use will look like in 2030. Design/methodology/approach The paper reviewed both academic and trade literature to provide an overview of how robots will affect the hospitality industry during the 2030s. Findings Experts predict that by 2030, robots will make up about 25 per cent of the “workforce” in the hospitality industry. The paper also explains the industry challenges the robots will solve, as well as other benefits they provide. One of the findings is that the adoption of robots by the industry will be a disruptive paradigm shift. It will create successful new hospitality companies while putting others out of business. Finally, this paper discusses how to keep the hospitality in hospitality businesses, when machines replace employees. Originality/value This paper is one of the first to discuss the disruption that robots will cause in the industry. One of the findings is service delivery systems will need to be redesigned to maximize the benefits of robots, while still maintaining the hospitality of a customer service orientation.

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COMMENT ON PARADIGM SHIFT IN THE GLOBAL HOSPITALITY INDUSTRY - IMPACT OF PANDEMIC COVID-19

International Journal on Recent Trends in Business and Tourism ◽

10.31674/ijrtbt.2021.v05i02.003 ◽

2021 ◽

Vol 5 (2) ◽

Author(s):

Nikola Naumov

Keyword(s):

Paradigm Shift ◽

Hospitality Industry

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MiStay: Web-based hourly hotel accommodation service

Journal of Information Technology Teaching Cases ◽

10.1177/20438869211053015 ◽

2021 ◽

pp. 204388692110530

Author(s):

Jashim Uddin Ahmed ◽

Amreen Talukdar ◽

Md. Muinuddin Khan ◽

Asma Ahmed

Keyword(s):

Paradigm Shift ◽

Hospitality Industry ◽

Web Based ◽

New Era ◽

The Future ◽

The Creation ◽

Hotel Booking ◽

Hourly Basis ◽

Hotel Accommodation

This case focuses on initiatives taken by the Indian travel tech company MiStay during the COVID-19 pandemic and describes the unique strategies that forced its presence into the accommodation industry of India. The travel tech company acts as a liaison between hotels and travellers. With its online booking system, travellers can book rooms on an hourly basis. This discussion is based on the various hiccups the company has faced along with how the new idea of flexible room booking systems benefit all relevant parties. Here, the focus is on the change of the century-old hotel booking system, resulting in the creation of a new era for accommodation businesses. The changing perception caused by this paradigm shift in hotel booking systems is going to impact the hospitality industry as MiStay may face many potential competitors in the future.

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