Divided Society in Texts: Focusing on Systemic Functional Linguistic Analysis

2021 ◽  
Vol 93 ◽  
pp. 71-108
Author(s):  
Hye Won Yoo
Keyword(s):  
Linguistic Analysis ◽  
Systemic Functional Linguistic ◽  
Divided Society

scholarly journals Promotional practices in mission and vision statements of corporate companies: A systemic functional linguistic analysis

2021 ◽  
Vol 5 (1) ◽  
pp. 630-647
Author(s):  
Iman Aib ◽  
Wasima Shehzad ◽  
Sadia Irshad
Keyword(s):  
Meaning Making ◽  
Linguistic Analysis ◽  
Public Image ◽  
Text Type ◽  
Vision Statements ◽  
Relational Processes ◽  
Systemic Functional Linguistic ◽  
Promotional Strategies ◽  
Promotional Discourse

Promotional strategies have become discursive practices in corporate companies’ mission and vision statements. However, less focus was given to the role of grammar in shaping this text type as part of promotional discourse. Systemic Functional Linguistics (SFL) is arguably the most definite and certain linguistic analysis as a meaning-making resource. Hence, the purpose of this study was to use transitivity grammar theory in SFL to analyse the use of experiential processes in enacting promotional rhetorical moves. Following purposive sampling, mission and vision statements of hundred international companies, which were ranked by current market capitalization, were selected. Using textual analysis, we applied transitivity grammar theory to manually analyse promotional rhetorical moves. The results were quantified and presented in tabulation form. The findings revealed that mental and relational processes are favoured grammatical patterns used by corporate firms to write mission statements that focus on building public image and establish self-concept. The findings of this research can prove helpful for other corporate companies to use similar grammatical patterns to develop mission and vision statements.

scholarly journals The Construction of Characters in Roald Dahl´s Cinderella: A Systemic Functional Linguistic Analysis/La construcción de los personajes en “Cinderella” de ROALD DAHL: un análisis desde la Lingüística Sistémico Funcional

1970 ◽  
Vol 11 (2) ◽  
Author(s):  
Susana Rezzano Norma
Keyword(s):  
Linguistic Analysis ◽  
Systemic Functional Linguistic

Los cuentos infantiles constituyen un recurso mediante el cual las culturas construyen y transmiten valores, que se expresan típicamente en los comportamientos de los personajes. En sus versiones publicadas bajo el título Revolting Rhymes (2008), el autor galés Roald Dahl desafía los valores transmitidos en algunos cuentos infantiles tradicionales. Este trabajo muestra la forma en que tal cuestionamiento se manifiesta en la construcción de los personajes de Cinderella de Dahl, mediante un análisis lingüístico Sistémico-Funcional (Halliday and Mathiessen 2004). Para ello, se exploran los patrones de transitividad en los que los personajes principales están involucrados y se realiza un análisis comparativo con una versión tradicional de este cuento. El análisis revela interesantes diferencias, especialmente en la construcción de los roles femeninos y masculinos.

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