Promotional practices in mission and vision statements of corporate companies: A systemic functional linguistic analysis

Promotional strategies have become discursive practices in corporate companies’ mission and vision statements. However, less focus was given to the role of grammar in shaping this text type as part of promotional discourse. Systemic Functional Linguistics (SFL) is arguably the most definite and certain linguistic analysis as a meaning-making resource. Hence, the purpose of this study was to use transitivity grammar theory in SFL to analyse the use of experiential processes in enacting promotional rhetorical moves. Following purposive sampling, mission and vision statements of hundred international companies, which were ranked by current market capitalization, were selected. Using textual analysis, we applied transitivity grammar theory to manually analyse promotional rhetorical moves. The results were quantified and presented in tabulation form. The findings revealed that mental and relational processes are favoured grammatical patterns used by corporate firms to write mission statements that focus on building public image and establish self-concept. The findings of this research can prove helpful for other corporate companies to use similar grammatical patterns to develop mission and vision statements.

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The role of collective identifications in family processes of post-trauma reconstruction: An exploratory study with Kurdish refugee families and their diasporic community

Kurdish Studies ◽

10.33182/ks.v5i2.440 ◽

2017 ◽

Vol 5 (2) ◽

pp. 107-133 ◽

Cited By ~ 7

Author(s):

Ruth Kevers ◽

Peter Rober ◽

Lucia De Haene

Keyword(s):

Thematic Analysis ◽

Exploratory Study ◽

Meaning Making ◽

Family Processes ◽

Small Scale ◽

Refugee Families ◽

Family Contexts ◽

Diasporic Community ◽

And Coping

While collective identifications of diasporic Kurds have attracted considerable scholarly interest, their possible role in familial processes of post-trauma reconstruction has hardly been studied. The aim of this article is therefore to develop an explorative understanding of the deployment and meaning of collective identifications in intimate family contexts by examining the interconnectedness between the transmission of cultural and political belonging and post-trauma meaning-making and coping in Kurdish refugee families. After contextualising diasporic Kurds’ collective identifications through an ethnographic depiction of the Kurdish diasporic community in Belgium, this article reports on findings from a small-scale, exploratory study with five Kurdish refugee families in Belgium. Thematic analysis of family and parent interviews indicates how cultural and political identifications may operate as sources of (1) dealing with cultural bereavement and loss; (2) commemorating trauma; and (3) reversing versus reiterating trauma. Overall, this study’s findings support an explorative understanding of collective identifications as meaningful resources in families’ post-trauma reconstruction.ABSTRACT IN KURMANJIRola nasnameyên komelî di pêvajoyên malbatî yên vesazkirina paş-trawmayê de: Xebateke raveker li ser malbatên kurd ên penaber û civakên wan ên dîasporayêTevî ku nasnameyên komelî yên kurdên dîasporayê ta radeyeke baș bûye mijara lêkolînan, rola wan a muhtemel di pêvajoyên malbatî yên vesazkirina (selihandin) paş-trawmayê qet nehatine vekolîn. Lewma armanca vê gotarê ew e têgihiştineke raveker pêş bixe li ser rol û wateya nasnameyên komelî yên di çarçoveya mehremiya malbatê de, ku vê yekê jî dê bi rêya vekolîna wê têkiliya rijd bike ya di navbera neqlkirina aidiyetên çandî-siyasî û rêyên sazkirina wateyê û serederîkirina li dû trawmayê di nav malbatên kurd ên penaber de. Piştî diyarkirina çarçoveya nasnameya komelî ya Kurdên diasporayê bi rêya teswîreke etnografîk a cemaeta diasporaya Kurd li Belçîkayê, ev gotar encamên ji xebateke biçûk a bi pênc malbatên kurd ên penaber ên li Belçîkayê pêşkêş dike. Tehlîla babetî ya hevpeyvînên ligel malbatan û dayik û bavan nîşan dide ka çawa nasnameyên çandî û siyasî dikarin bibin çavkanî ji bo (1) serederîkirina bi mehrûmiyeta çandî û windahiyên xwe; (2) bibîranîna trawmayê; û (3) kêmrengkirin an, beramber vê yekê, dubarekirina trawmayê. Bi giştî, encamên vê xebatê wê têgihiştineke raveker tesdîq dikin ku nasnameyên kolektîf çavkaniyên kêrhatî ne di vesazkirina paş-trawmayê ya malbatan de. ABSTRACT IN SORANIDewrî nasname bekomellekan le prose binemalleyîyekanî sazkirdinewey paş-trawmayîda: lêkollîneweyekî şirovekarî binemalle penabere kurdekan û civatî ewan le diyasporaLe katêkda nasname bekomellekanî kurdekanî diyaspora le layen şarezakanewe giringîyekî berçawî pê drawe û serincî ewanî bo lay xoyî rakêşawe, bellam sebaret be egerî dewrî prose binemalleyîyekanî sazkirdinewey paş-tirawma be degmen lêkollîneweyek encam drawe. Ke wate, amancî em wutare perepêdan be têgeyîştinêkî şirovekarane lemerr bekarhênan û manay nasname bekomellekan le bestênekanî têkellawîy binemalleyîdaye, ke le rêgey peywendîy nêwan rewtî gwastineweyî grêdraweyî kultûrî û siyasî, sazbûnî mana û herweha rahatin legell kêşekanî qonaẍî paş tirawma le binemalle kurde penaberekanda taqî krawetewe. Dway awirrdanewe le civakî diyasporay kurd le Belcîka, nasname bekomellekanî kurdekanî diyaspora le bestênî xoyda xwêndinewey bo krawe û bem gêreye lem wutareda lêkollîneweyekî şirovekarane bo qebareyekî biçûk le pênc binemalley kurdî penaber le Belcîka dekrê û encamekanî billaw dekrêtewe. Şîkarîyekî babetiyaney wutuwêj legell binemalle û dayk û bawkekan nîşanî dedat ke çon dekrê nasname kultûrî û siyasîyekan wek serçaweyek bo em sê mijare derbikewn: (1) gîrodebûn be ledestçûn û bizirbûnî kultûr; (2) webîrhênanewey tirawma; û (3) pêçewanebûnî tirawma leberamber dûbarebûneweyda. Beşêweyekî giştî, encamekanî em lêkollîneweye piştgîrî le têgeyîştinêkî şirovekarane le nasname bekomellekan dekat ke wekû serçaweyekî giring bo sazkirdinewey binemallekan le dway qonaẍî paş-tirawma seyr dekrêt.

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Patterns: Rosamond Lehmann

10.3366/edinburgh/9781474427418.003.0004 ◽

2018 ◽

Author(s):

Vike Martina Plock

Keyword(s):

Coming Of Age ◽

Public Image ◽

Market Forces ◽

The Novel ◽

Fashion Industry ◽

To The Lighthouse ◽

Fashion Magazines ◽

Female Authorship ◽

Rosamond Lehmann

This chapter analyzes the role of fashion as a discursive force in Rosamond Lehmann’s 1932 coming-of-age novel Invitation to the Waltz. Reading the novel alongside such fashion magazines as Vogue, it demonstrates Lehmann’s awareness that 1920s fashion, in spite of its carefully stylized public image as harbinger of originality, emphasized the importance of following preconceived (dress) patterns in the successful construction of modern feminine types. Invitation to the Waltz, it argues, opposes the production of patterned types and celebrates difference and disobedience in its stead. At the same time, the novel’s formal appearance is nonetheless dependent on the very same tenets it criticizes. On closer scrutiny, it is seen to reveal its resemblance to Virginia Woolf’s To the Lighthouse (1927). A tension between imitation and originality determines sartorial fashion choices. This chapter shows that female authorship in the inter-war period was subjected to the same market forces that controlled and sustained the organization of the fashion industry.

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Improving the questions we ask, with Psychology and Cognitive Conflict.

10.31234/osf.io/g258f ◽

2018 ◽

Author(s):

Brett Buttliere

Keyword(s):

Problem Solving ◽

Scientific Method ◽

Meaning Making ◽

Cognitive Conflict ◽

Empirical Literature ◽

Present Evidence ◽

Scientific Papers ◽

Science In Society

Over the last decade, there have been many suggestions to improve how scientists answer their questions, but far fewer attempt to improve the questions scientists are asking in the first place. The goal of the paper is then to examine and summarize synthesize the evidence on how to ask the best questions possible. First is a brief review of the philosophical and empirical literature on how the best science is done, which implicitly but not explicitly mentions the role of psychology and especially cognitive conflict. Then we more closely focus on the psychology of the scientist, finding that they are humans, engaged in a meaning making process, and that cognitive conflict is a necessary input for any learning or change in the system. The scientific method is, of course, a specialized meaning making process. We present evidence for this central role of cognitive conflict in science by examining the most discussed scientific papers between 2013 and 2017, which are, in general, controversial and about big problems (e.g., whether vaccines cause autism, how often doctors kill us with their mistakes). Toward the end we discuss the role of science in society, suggesting science itself is an uncertainty reducing and problem solving enterprise. From this basis we encourage scientists to take riskier stances on bigger topics, for the good of themselves and society generally.

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Defaults in linguistics

10.1093/oso/9780198712329.003.0001 ◽

2017 ◽

Author(s):

Nikolas Gisborne ◽

Andrew Hippisley

Keyword(s):

Linguistic Analysis ◽

Language And Cognition ◽

The Right

The notion of default and override can serve linguistic analysis in different ways. In the lexicon defaults are used for the resolution of rule competition, to capture lexical blocking, to select the right stem where there are choices, and when used in inheritance systems to provide for instances that do not meet every characteristic of their class allowing exceptionality to be expressed as semi-regularity. Defaults in syntax and semantics play a more organizational, ontological role, expressing markedness in lists of features and their possible values and resolving conflicts that may arise when two sub-systems intersect. The chapters discuss how defaults and overrides can address specific linguistic phenomena, suggest an architecture of the grammar, and assess the role of morphology in language and cognition.

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Provincial Monarchs as an Eastern Arcanum Imperii: ‘Client Kingship’, the Augustan Revolution and the Flavians

The Journal of Roman Studies ◽

10.1017/s0075435821000228 ◽

2021 ◽

pp. 1-25

Author(s):

Tal A. Ish-Shalom

Keyword(s):

Public Image ◽

Alternative Possibility ◽

Divide And Rule ◽

Client Kings ◽

Roman East

Abstract This paper re-examines the role of ‘client kings’ in the Roman east in the early Principate. Contrary to previous emphasis on continuity with the republican past, it proposes that Octavian-Augustus enacted a set of measures that fundamentally changed the relations of certain eastern monarchs with the imperial centre. These ‘provincial monarchs’ became a new elite of Roman administrators, personally loyal to the domus Augusta and distinct from ‘client kings’ earlier and elsewhere. This Augustan systemisation complemented the provincial division of 27 b.c.e., creating a ‘divide and rule’ dynamic between provincial monarchs and imperial legates which was expedient to the Julio-Claudians. This model is then used to challenge the view that the Flavians systematically ‘provincialised’ the east as part of a reorganisation of the frontier. It raises the alternative possibility that provincial monarchy gradually died out, following the Flavians’ realisation that its continued maintenance was detrimental to their public image in Rome.

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The semiotics of movement and mobility

Multimodality & Society ◽

10.1177/2634979521992733 ◽

2021 ◽

Vol 1 (1) ◽

pp. 97-118

Author(s):

Theo van Leeuwen

Keyword(s):

Product Design ◽

Distinctive Feature ◽

Meaning Making ◽

Feature Analysis ◽

Movement Direction ◽

Dance Music ◽

Distinctive Features ◽

Live Action ◽

Film And Video

The paper presents a framework for the distinctive feature analysis of movement and mobility in texts, performances and semiotic artefacts, showing its applicability to the analysis of meaning-making in dance, music, animated and live action film and video, and product design. Emphasis is placed on the role of movement and mobility in identity design. Identity design is realized by the style in which movements are performed and can be analysed in terms of the gradable distinctive features present in any movement – direction, expansiveness, velocity, force, angularity, fluidity, directedness and regularity. The paper includes a historical dimension, focusing on the development of movement and mobility as semiotic resources, and argues for the pioneering role of modernist artists in this development.

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Being Peer Gynt: How students collaboratively make meaning of a digital game about a literature classic

E-Learning and Digital Media ◽

10.1177/20427530211022928 ◽

2021 ◽

pp. 204275302110229

Author(s):

Magnus H Sandberg ◽

Kenneth Silseth

Keyword(s):

Real World ◽

Meaning Making ◽

Computer Game ◽

Digital Game ◽

Virtual Self ◽

Dialogic Approach

Henrik Ibsen’s play Peer Gynt digs deep into the question of what it means to be oneself. An upcoming computer game version invites players to take on the role of Peer and thereby raises new questions about identity and identification. By recording dyads of students who play an early version of the game and analysing their interaction during gameplay, we examine how students collaboratively make meaning of the computer game. This study employs a sociocultural and dialogic approach to meaning making. In the analysis, we draw on Gee’s theory on multiple player identities and see the dyads playing together as two real-world selves negotiating on creating one virtual self through a co-authorship of situated meaning in what Gee calls the projective stance. To better understand their cooperation in this undertaking, we also apply Goffman’s term activity frames. The analysis shows how the dyads approach the game in different ways by establishing frames in which they interpret, impersonate or recreate Peer, in order to make meaning of their gameplay.

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